Home-Based Franchising – 4 Reasons to Look Into It

Working at home is great, but finding legitimate home-based franchising opportunities can be tough. However, by doing careful research before you invest in anything, running a successful franchise from the comfort of your own home can become a reality!
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Why is it so important to work at home?

Because you get so much out of it, including:

-More freedom
Home-based franchises allow you to have a flexible schedule that simply does not exist with office-based franchises. You can set your own hours and even avoid a frustrating daily commute!

As an added benefit, working from home can save you a bunch of money. Home-based franchises have lower start-up and operating costs than office-based ones which means you can turn a profit faster at home than if you were renting an office somewhere.

-The ability to work from anywhere

Some franchises can call your home office home permanently. Others may work well at home for awhile, but may eventually grow too big for a home office. Some may even afford you the opportunity to work from your vacation home or move to a brand new city. If all you need is a computer and a phone, you can go anywhere without worrying about how it will affect your business!

-Control over how your business grows

As a home-based franchisee, you can choose how fast your business grows. If you think it would be best to work from home for awhile so that you can save up for office space later you can do it. If you want to set a timeline for how long you work from home, you can do that, too. Since youre the boss, you call the shots.

-Access to a complete support network

When you own a franchise, youre never really alone. Quality franchisors will offer ongoing educational opportunities to home-based franchisees, and they will provide ongoing training whenever you need it. Good franchisors even keep the best interests of their franchisees in mind by providing on-site support like sending a field team to your home office to give you training and encouragement.

And youll also get support outside the company. Many franchisors give their home-based fracnhisees access to marketing assistance and public relations services. Theyll even send IT professionals to your home office to get all of your technology set up!

Even though youre working from home, you will have all of the tools you need to build a successful, professional business!

Lesley D’Arcy As a Franchise Recruitment Manager at Mortgage Choice, Lesley D’Arcy is responsible for recruiting franchisees to greenfield (new) opportunities. Her career in franchise recruitment spans over 15 years where she has worked with many major franchise brands. Lesley has a wealth of experience in recruitment of franchisees and builds on this experience by unearthing and developing the latest and most innovative ways to help franchisors build their networks. This experience has given her the skills to become an expert in the field of franchise recruitment, excelling in lead generation, screening, qualifying and selling to prospective franchisees.

Franchising Business Vs Establishing Your Own Brand

Several of us are looking to get their own business but there are aspiring proprietors that are still pondering wheter to take a franchise venture or assemble a traditional business. A lot of are dreaming to have a productive business enterprise but only number of of them has their success story to share. You will find two choices in beginning a venture, you can start having your own business name or you can choose getting a franchise venture. Let us try and differentiate the two to help you come to a decision what suites you properly.

In a franchise firm there will be luxury getting aid from your franchising business, you are sure that their name and reputation is already set, you already have your clientele; franchise corporations already earned the belief from their potential buyers, so it would not be tough for you to get their confidence. You will also be provided of everything you need to have starting from seminars for yourself (this may equip you in managing your small business), trainings for your workforce, uniforms, stores, company brand and logo, food materials down to the particularly minor details like the utensils, tissue and so on. You already have a back bone for your business, due to franchising firms are being supported by massive and dependable companies this will guarantee your small business will live, compared to regular business in chich 80% of them close with in their very first year and only 20% survive. Even though franchising business also have rules and regulations, it will be tricky to use your own commercial ideas because they already created a strategy that is definitely tried and tested. Franchising companies are strict with their regulations, you need to sign an agreement in order for your to get the right to use their business name and logo, this will also show your partnership with them and you are also agreed to their terms and conditions.

Taking the risk of setting up your own agency name will take good deal of guts and confidence (and a lot of luck). Beginning your small business from scratch isn’t going to give you the convenience that a franchising business can provide, here you need formulate your own approach that will really work, there will be a great number of trials and errors, it will require time for you to obtain your customers trust due to most of consumers trust a brand or a trademark which is acknowledged or familiar to them. This will not present you with assurance that your business enterprise will be successful, this will depend on your strategies in managing your company. Starting your own business enterprise brand would be risky but when you’ve got the guts to go on together with your battle go forward and do it.

Regardless of whether you chose to own a franchise business or beginning your own enterprise brand, it is all up to you. Verify your knowledge of handling a business and you also have to consider your resources and funds. It is all up to you if starting your own venture brand or getting a franchising company will be a success.

Follow Marketing Process For Franchising Success

A strategic tool used for the origin, growth and success of any business is marketing. Franchising is not aloof of it. A strong marketing strategy is as important for a franchising as it is for any other business. A franchise business is a double marketing strategy. On one hand it boosts the sales of the parent company where as on the other hand it also takes care of the franchised outlets. A franchisor promotes the brand at the national level while its franchisees promote the brand at the local level. A good marketing plan presents in detail the necessary actions to achieve one or more marketing objectives. Here are some factors that need to be taken into consideration to plan the marketing process resourcefully.
Marketing process helps the franchisor and the franchisees in bringing value and assurance profitability to the franchising business. It is customized to understand the needs and demands of the customers and satisfy them. The marketing process involves marketing strategy, situation analysis, marketing-mix decisions, control and implementation.
Marketing strategy: It is necessary to conduct market research as it provides specific information about the market. A franchisor or franchisee has to strategically plan to pursue the required business proposition. Not only this, market information makes it easy for you to target the specific customers and make changes according to the market.
Analysing the situation: All businesses whether franchised or independent needs to have an edge over other rivals to achieve sustainable growth. A thorough analysis of the situation is required to flourish successfully in the fierce competitive market. As customers are the driving force of a business, therefore, a franchisor or franchisee has to analyse the customers requirements on regular intervals.
Marketing-mix decision: Marketing-mix includes four Ps i.e. product, price, place and promotion. It is the basic and tactful element of marketing plan. It One can modify the offering (to the customers) by varying the elements of marketing mix. For instance, if your product or service is high profile, then you need to focus more on the promotion part rather than focusing on the price. Similarly, if your offering is meant to the lower middle class then you need to highlight the price tag to allure the target customers. So, marketing-mix holds the most important part of marketing process.
Implementation and control: After successfully marketing the product or service in the market it is essential to monitor it closely. Monitoring the marketing process is necessary in order to incorporate the necessary changes. As the market keeps on changing it becomes essential to accommodate the changes to ensure the sales at various franchised outlets.
So it is time for all you new franchisors to acknowledge that marketing process is an integrated process through which businesses operate and accomplish their business targets. It is universally accepted fact that business and marketing are mutually dependent and complementary to each other and when done tactfully can help meet the preferred business objectives.

-All About Franchising In A Nut Shell

In simple terms, a franchise gets created as part of an agreement made between the franchisee and franchiser. Here, the franchisee has the authority to use the franchisers trademarks and logos and market its products. A legal agreement is being made to protect the individual interests. An initial franchise fee is paid by the franchisee and a royalty payment from that time on.

Franchising has now become an established business activity. With the help of franchisees, large corporations can achieve diversification and also an upper edge over other small businesses. This is now increasingly popular in many different industries, especially the food industry. Along with fast food restaurants there are many other such sectors that are franchised today actively. With franchises, a business has the potential to create new business units. As per a recent survey, around one-third of total retail sales are made via franchise stores.

Nothing can be more comforting than owning a successful franchise in food or any interested industry. But care should be taken while opening a franchise store in a new market. Many times the outcome does not meet the expectations. For restaurant owners who are interested in expanding their business but have shortage of management personnel or financial resources to operate a chain of stores, creating franchise opportunities can be a solution to the problem.

The initial franchise cost is the onetime payment made by the franchisees in order to secure the new franchise. The royalty fee paid henceforth depends on the gross sales from different stores. A franchiser can make money through the franchise fee, sale of supplies and the royalty fees. In order to obtain the legalities of a franchise, one needs to consult a franchise lawyer and a consultant having good knowledge about franchising. The franchise lawyer will do the necessary paper work like franchise contract, register and drafting of franchise offering circular and the like. The right consultant on the other hand can help you with advertising, operation manuals, public relation materials and training programs.

If you are making a profit with your franchise business then you can always put the businesses for sale if you want to. You can get potential buyers who can strike a deal with you. But if you are not making enough profit then it is pretty difficult to sell your business in the market. There are also magazines available which are dedicated in providing data regarding the franchising business.

The Basics Of Franchising A Business

A study of the most successful businesses in town will show that these are franchised businesses. It means the business has been market tested, developed and handed to the owners or franchise holders in a silver platter.

Franchising is a business concept and strategy that has been practiced by basically all the successful businessmen in the world. What separates these businessmen from the ordinary mortals is the way they can recognize a product that will be a hit with the masses.

A business venture is established by its owner with the view of making profit the soonest possible time. No matter what businessmen say about their businesses being pro poor or pro humanity, business is really all abut money and it is its top priority. No one would invest in a business without expecting to earn profits as a result.

The easiest way to ensure profits is to focus on your customers, their wants, their needs, how to satisfy them, how to keep them coming back and how to make them yearn for your product so that your business will grow big.

Getting customers to buy your products is the job of sales and marketing. A good marketing strategy can create a need even when there is none. It means that with a good promotional concept, clients would flock to your products and buy them even if they already have plenty of these products or they do not need these products.

However, once you get the customers to buy your products, your products must be of good quality so they will become satisfied and will not regret buying your product. This way, they will make repeat purchases and you will have repeat customers. The challenge for the businessman now is how to keep their customers.

These concepts of how to get customers to buy your products, how to keep them satisfied and how to keep them coming back for more are the main concepts that are embodied in a good franchising strategy.

The Franchising strategy has been applied to all kinds of businesses from food, retail, internet, beauty salons to distribution services. A person who wants to get a franchise would have no trouble choosing from the variety of businesses that have already been franchised. Just make sure that the important concepts of a business are taken into consideration by the franchise system you have chosen.

Before choosing a franchise system, make sure you are familiar with the product or services being franchised or you have seen how it is being implemented. Observe how the franchises are doing and if possible, do some research on their viability. This way, you will not be shortchanged and you will get what you paid for.