The Importance Of Hospitality Marketing For Your Business

If you’re one of the people who are doing business in hospitality trade, then, I am certain yu will perceive how a lot of work it involves. On high of that, the hospitality trade have also got a huge competitor. Here,you just cant rely on one supply to plug your services and your entire business. You should proactive and you should constantly be on your feet. If you’re caught flat-footed, it will cost you. In such trade whihc has so a lot of competition, you need to invariably be willing to use standard and unconventional tactics.

Marketing is definitely no different in the hospitality industry. In fact, the hospitality business has such an aggressive competition in this market just as a result of this can be a business that is very seasonal and relies on very volatile situations. It will be always necessary to cope up with the competitin out there through the use of different Marketing methods. One price-effective and economical Marketing strategy that companies or small-businesses use is that the internet.

Before more going into more details, you’ve got to perceive that the hospitality industry is completely different from other industries. In this business, most of the cash is made in peak seasons where everyone tends to go out of town. The window of opportunity is terribly short, and thus, you have got to work double time. If you miss this window, you are either going to have to attend for the following one or you’re going to possess to work for more customers during the lean season. The internet may be a very useful tool because with this, you can market your business twenty four hours a day, seven days a week. Just imagine what that might do for your business if you are doing it well.

In hospitality Marketing, like in all other industries, you first have to acknowledge your market. The rationale for this can be as a result of it’d be more economical and it would be a lot of economical. In this industry, you only cant market your business to everyone. That may be too expensive and it would need too much work.

Once you’ve got found your target market, you can now begin making your campaigns. Your campaigns can embrace designing your webpage, creating advertisements, and the particular process of getting your word out. Its all about being economical, which is why the net is the first place that you should go to. In the web, you can a lot of or less target any demographic and you can fine-tune each campaign to your specific market.

The Importance Of Niche Marketing And Finding Your Niche Market

Niche market plays an important role, when it comes to achievements and success for online business. When you want your online business to grow, first you need to be sure about your target audience and then market your products or service accordingly. When a person says his product is for everyone, believe me, his business would be a great failure. You need to identity and know to whom your product would benefit and who would be more interested to buy it.

If you were wondering what niche market would be the best to buy and sell your product or service, let me give you a hint. A group of individuals or businessmen, who share common interest and needs in business, who are recognized and satisfy their clients is a niche group. When in business, you need to identify a niche market or a group of businesses, which either buy your products, or sell them on your behalf to make profit for both them and you. They help you to better success in your business. Selling a product without having any target audience is like walking on an unknown path, which most likely will lead ou nowhere.
Thus it is important to locate your niche market, when it comes to any kind of business.

To be successful you need to promote your product and to promote you need to have better knowledge about the product and its niche marketing and if the product demand is more and you need to succeed in your business, then you need to find a niche market to sell your product. It is always better to select a product that is of your interest, so that you can market it well after gathering relevant information about the product and niche marketing. You would need to conduct research, which needs lot of time investment, by which you can sell well, only when you have interest in the product. Thus the first important thing is to choose a product carefully.

When you choose a product, you need to make sure there is a market for the product to sell well. Coming up with a business or product that has no takers or buyers would be a complete failure. Hence, you would again need to conduct a research to find out the market status for your niche product. To run any business successfully, there is a need for continuous demand for your product. If the demand is hampered, then your business will bear the brunt. Hence, to be on a safer side, it is better to go for a product that has a constant demand.

When you create a content on the website and wish to have more number of prospects to read it, you need to make efforts to use keywords. It is good to be familiar with the phrases and words your target audience are used to and will refer to, when conducting a search on the Internet. You can visit sites that will give you details about the most common popular key words and you can use them accordingly. To reach out to more number of people, you need to promote your website. Come up with a well-arranged site that can hold a high position and rank on the search engine. SEO friendly sites guarantee large number of traffic.

Niche market helps you only to concentrate on your target audience without being bothered about the rest. You are only focused on your prospects and their needs. Use marketing methods that work well for niche market and success will just be round the corner. Many new comers in their venture fail to understand the importance of niche market, but realize it only after losing a great deal of money. I am sure, now you would understand the importance of niche marketing and its essence to find your niche market for a better business prospect.

Mobile Apps are Effective Marketing Tools for Local Bars

In the turn of the new millennium many people already owned and used mobile phones. The phones in use back then were limited to calling and sending simple text messages. That was before the advance of the smart phones. Smart phones are a type of mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks. Smart phones can now be used as effective marketing tools. All types of small businesses can benefit by having a mobile app developed specifically for their needs. This article focuses on mobile apps for bars.

Mobile apps for bars are those mobile applications which have been designed to serve the bar and or restaurant niche. The app should be equipped with certain functionality in order to turn it into an effective marketing tool for the business. Some of the functionality should include a coupon management system, mobile ordering, payment processing, a marketing list, and more.

Building loyalty with check-Ins and coupons.
One of the great ways that the mobile app is useful for the bar industry lies in the loyalty coupon system. A loyalty coupon system refers to a method employed by the business to reward the customers based on their loyalty to the business. Every time a custom comes in they can check-in using their mobile device. Each drink or food the customer consumes can also be tracked through the mobile app system. The business owner can decide how and when to reward their customers with a special coupon. For example, they may give away a free drink after five check-ins. The customers are suddenly motivated to come back into the business time and time again. Whats more, every time a customer checks in or unlocks a coupon, theyre prompted to share their experience with their circle of influence via text messaging, email, Facebook and Twitter. Their friends will then receive a request to join the mobile app community, and eventually pull them to the bar or restaurant.

Communicating effectively with customers via push notifications.
Push notification capability is one of the most effective features that a mobile app should have. They are very instrumental in customer marketing. Push notifications are instant messages that are delivered to customers phones and deliver an astounding 97% open rate. The bar may notify their customers of a special event, a special discount or simply invite previous customers to come back with one push of a button.

These are just two of the many features a mobile app can provide. Bars and restaurants would also benefit by enabling mobile ordering and payments, integrating their social accounts including Facebook and Twitter, having a Fan Wall for customer interaction and more. A mobile app will enhance any business marketing efforts.

Herbalife Marketing Tips 5 Critical Tips For Herbalife Success

The most critical information you will need if you’re looking to achieve massive Herbalife success, are some solid Herbalife marketing tactics.In this article, I’m going to give you 5 Herbalife marketing tips, that you can begin implementing into your business right away to start selling products and sponsoring distributors into your business.

Herbalife Marketing Tip #1: Discontinue Use Of Out-Dated Marketing Strategies

Most MLM sponsors are still teaching marketing methods that expired back in the 1980’s such as pitching your ‘warm market’ and wandering around in shopping malls handing out business cards. It’s these old school methods, in my opinion, that account for a 97% failure rate in the multi-level marketing industry. The reason for that is because unless you have a huge sphere of corporate influence (ie, you’re a CEO or have been an insurance agent for 20 years), you simply don’t know enough business minded people that are going to take the Herbalife business serious enough – even if you’re good enough at sales to push them into joining. The Internet is where up and coming Herbalife reps are flourishing, and you’ve got to get online if you expect to reach the top of the pay plan. Consequently, Herbalife marketing tips two through five are going to be made up of online Herbalife marketing techniques that you can bring into your business to help you go full time in the next 3 months.

Herbalife Marketing Tip #2: Establish a Blog – ‘www.workwithyourname.com’

Forget about your company website – and start a blog. If you send people to your replicated company website, there is one thing that will happen, and it will happen every time – people will land there, browse around for a couple minutes (or less), and leave. You won’t know if they are remotely interested in buying products, or joining your opportunity – and that’s a HUGE problem, especially if you’re doing any type of paid advertising. The other reason why your Herbalife webite won’t work is that i does not brand you at all, it brands the company. See, people don’t join businesses, they join people – leaders, to be more precise. A blog will display your leadership abilities from day one, and people will feel more comfortable joining you. Additionally, interested prospects can ‘opt in’ and let you know they are interested in learning more, by giving their name and email address (we will touch more on that in Herbalife marketing tip #2). I advise you to put together a wordpress blog. WordPress blogs are totally free. You will just need hosting and a domain name. Hosting costs about $5 per month, and a domain name is about $12.00. So for under $20.00, you are actually in business.

Herbalife Marketing Tip #3: Buy an Email Autoresponder

An email auto-responder that is attached to a lead capture webform on your blog is absolutely vital. The rationale behind this form is to be able to get the contact information from people who come on your blog so that you can get back to them with details. Now, in order for someone to want to give you their name and email, you must promise something in return. Your ‘free gift’ can be anything from a free report to an ebook, that provides value to your subscribers. For example, if your blog is all about the best home based business opportunity, then your ebook could reveal the ten steps to choosing a home based business. The idea here is that you are building a relationship with your prospects before you just go and pitch your business. There are millions of individuals in network marketing so if you want to achieve herablife success, standing out is an absolute must. An email auto-responder such as Aweber or Get Response will communicate with your prospects on autopilot and greatly help your Herbalife marketing efforts.

Herbalife Marketing Tip #4: Create Content For Your Blog

Once you have nailed down a target market, you can begin creating content in the form of articles and videos to help people that are searching for this information to find it. If you provide value first, you’ll get faithful subscribers to your blog, and once you’ve got that, you’ll have people that want to join your business without you having to pitch it to them. For example, if you’re goal is to find those who are trying to make money online, produce content that shows people how to do just that.

Herbalife Marketing Tip #5: Promote Your Blog

Promotion is the really imperative part of this entire process. If you produce a fine looking blog with great articles, but your’e not marketing it – then who will find it? Not a single soul! There are many methods of promotion, however the least expensive technique is article marketing. Since you’ve already created articles for your blog, all you need to do is post the articles in article directories such as Ezine Articles, and provide a link that goes back to your blog. The basic principle of this to get as many links going back to your blog as possible.

And if the Herbalife marketing tips above seem a little overwhelming in this short article, you’ll want to learn step-by-step, absolutely free, how the top earners in Herbalife are marketing their business and building six and even SEVEN figure incomes, by click the following link: Herbalife Success

How To Write Killer Day Spa Marketing Headlines

The headline is BY FAR the single most important ad for your day spa marketing pieces. It’s the readers first impression, what they read first…before ANYTHING else. If you do not grab their attention with the headline they will never read the rest of your ad.

David Ogilvy, one of the world?s most famous ad men, says “unless your headline sells your product, you have wasted 90 percent of your money”.

Bill Glazer of Glazer Kennedy Insider’s Circle says that the headline is “arguably the most important part of the copy…as high as 80% of the battle.”

John Caples, successful Direct Response pioneer, says this about headlines, “If you have a good headline, you have a good ad. Any competent writer can write the copy. If you have a poor headline, you are licked before you start. Your copy will not be read…Spend hours writing headlines – or days if necessary.”

Before you write, you need to answer a few questions that are swirling around in your prospects mind:

– Who Cares?
– So What?
– What’s in it for me?
– Why are you bothering me?

Also, keep in mind that there are basically two needs that need to be met for your reader:
1) the need for pleasure or
2) the need to alleviate pain

Pleasure meaning: accomplishment, gain financially or physically, saving time or money, to gain an advantage…all from your product or service.

Now the another approach is to craft headlines that show the reader how to reduce or alleviate pain.

Pain, meaning: eliminating undesirable things in their life, physical discomfort, embarrassment, illness or even mental discomfort, poverty or boredom.

Now, Pain and Pleasure are not the only categories. You can also have headlines that:
-Create curiosity
-Make a big promise or multiple promise
-State a bold guarantee
-Tell a story
-Make An Announcement

Put Your Headline To The Master Test:
Dan Kennedy is one of the most genius copywriters…EVER. Almost every time I hear him speak on copy he reminds us all to put our headlines to his Headline Test:

-Will it make the reader read the next sentence?
-Will it stand alone? (If you ran the headline and a phone number would you get response?)

Give your headlines this simple test each and every time and I guarantee you will have yourself a powerful and persuasive winner!

Here are a few more tips to get you started writing great spa marketing ads:

1) Use upper case and lower case letters…NOT all caps. All caps are very hard to read.

See for yourself…

The Amazing Stress-Reduction Secret Of A Desperate Housewife

THE AMAZING STRESS REDUCTION SECRET OF A DESPERATE HOUSEWIFE

2) Capitalize the first letter of every word in the headline.

3) Make it big and bold so it leaps off the page. It should be the most visually dominant part of the text. Especially when creating a small space ad. The headline should be dominant and not be crowded by other text. Use the 6 feet rule: stand back 6 feet from the ad or your computer screen. You should be able to clearly see the headline and call to action.

4) Put the headline in quotes. It makes it more noticeable.

4) Watch using crazy fonts. I tend to stick with the following:

Print: fonts with seraphs (Times New Roman, Georgia,
Web: fonts w/o seraphs (Ariel, Verdana, Tahoma)

These are by no means all that you can use, just be careful of the fancy or silly stuff, it’s just too hard to read.

5) Don’t try to stuff too many ideas into the headline. Keep it direct, compelling and simple.

6) Ask a question. Questions involve the reader, make them think and pull them into your copy..

7) Try the “secret” angle. What is something you know or your product or service has that no one else can offer or knows about. Something that would really impress your audience.

8) Don’t be generic. Try not to make claims and statements that are very common, or overused, in the spa industry. Add your specific promise or secret as something that sets you apart. In other words, don’t blend in with the other guys…stand out!

9) Tempt them by mentioning free bonuses, premiums or free gifts.

10) Remind them of deadlines and/or guarantees.

11) Make a list of keywords related to your spa business products and services. These should be the hot buttons for your reader. These should be the things that set you apart from others in your market or what keeps your prospect awake at night.

To make your spa marketing budget pay for itself, take the time to GET YOUR HEADLINES RIGHT! It’s money in the bank and time VERY well spent.