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Consider Sales Jokes For Your Next Sales Training Session

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This is a mistake on their part because it has been found that a sales team meeting will be much more productive where the sales manager includes jokes on sales which alleviate any sense of tension or concern amongst the sales team. Quite often when sales meetings are called, the sales team will be anxious particularly if they have fallen short of their targets, quite often there will be an element of fear of the sales manager, simply because of his or her position of seniority.

These emotions are negative and will often counter all the good knowledge on sales skills and techniques that the sales manager may impart during a meeting. By including sales jokes and sales training jokes time to time in a sales training session or a weekly sales meeting to review business volumes the sales manager will engage the team far more effectively and far from creating any element of disrespect, will find that the sales team will relate much better to the sales manager, and as a result more driven to achieve the sales targets set by the company.

A survey of sales mangers conducted in Melbourne, clearly shows that those mangers who introduced humour in their sales meeting by way of a good sales meeting joke here and there developed far greater motivation levels in their sales teams than those who chose to avoid the use of any such sales jokes or sales training jokes in their sessions.

Where sales jokes were incorporated into the training or coaching sessions there was a much greater sense of company loyalty, the sales team was much more cooperative and importantly they felt that they could approach the sales manager and openly discuss any concerns or difficulties they were facing in the sales process.

Simply by including a sales training joke or general sales jokes in any meeting improved the business volumes achieved on a weekly basis and ultimately delivered a much improved profit for those companies where humour has been embraced in their organizational culture. The importance of including all staff in a shared sales joke should not be underestimated.

The re-telling of a good joke about sales or management has a positive influence as each member of the staff shares a laugh with one another through the course of the working day.
While many senior company personnel are concerned about the risk that adult sales jokes or other inappropriate jokes may be told within the office, it should not discourage the use of jokes on sales carte blanche.

Companies can embrace humour but ensure that no offense is caused by putting together some simple guidelines that clearly state what is and what is not acceptable.

Excellence Resorts Revamps Cancun And Punta Cana Hotels With Over $7 Million Investment

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The Excellence Group of Luxury Hotels and Resorts, a luxury hotel management company operating some of the most highly acclaimed luxury five-star hotels and resorts in the Caribbean, has announced massive investments across some of its properties as part of a strategy to reposition their portfolio of product offerings and make their hotels compete more effective in the Caribbean holidays industry.

In order to achieve this and in order to raise the bar at their Cancun and Punta Cana hotels, the company have invested a large sum of money to upgrade the already high standards at the Excellence Resorts in the Riviera Maya and Punta Cana. The renovation works are expected to contribute to enhanced Cancun holidays and an improved holiday experience for guests embarking on Dominican Republic holidays at their Punta Cana resort.

At the stunning Excellence Punta Cana hotel, the Excellence Group invested over five million dollars in the following renovations:

Renewal of the Excellence Club rooms – for guests looking for comfort and sophistication, as well as privacy and preferential treatment. In this exclusive area, guests looking to enjoy the ultimate pampering experience during their holidays in Punta Cana, can enjoy in-room premium liquors and amenities, a private lounge, and preferred locations that make guests feel they have arrived in an earthly Eden.
A renewed Spa with a new hydrotherapy circuit, a spacious and comfortable space that offers showers sensations, massage pool stations and saunas, among others.
The renewal of all the Honeymoon Suites, now featuring new private large outdoor decks with hydro spa pools.
Two new, 1,000 sq.ft. in size, Excellence Club Ocean View Honeymoon Suites, offering a large private furnished terrace with an additional exterior hydro spa pool and spectacular views of the Caribbean Sea. Located on VIP Club floor with all the superior amenities for the Excellence Club.
Two new, 1,800 sq.ft. in size, Excellence Club Ocean Front Honeymoon Suites with Rooftop, with lavish private furnished two-story rooftop terrace, equipped with hydro spa pool and impressive ocean front views. Located on VIP Club floor with all the superior amenities for the Excellence Club.

Over two million dollars were also invested in the renowned Excellence Riviera Cancun, with renovation work that include:

Seven new Excellence Club Ocean Front Two-Story Rooftop Terrace Suites, with sweeping oceanfront views, equipped with hydro spa pools on a private furnished Rooftop Terrace of 390 sq.ft. in size.
One new Excellence Club Ocean Front Honeymoon Suite with Rooftop, with lavish private furnished two-story rooftop terrace equipped with hydro spa pool and impressive ocean front views. At this Suite you will find a separate couples massage room, a separate living room area, a bedroom and an additional Jacuzzi on one of the two balconies.
Expansion of the Gym – the 1,900 square feet facility offers state-of-the art equipment plus a Fitness Trail with a scenic route, for guests who wish to jog or walk while enjoying Cancuns incomparable tropical scenery.
Other additions to the new set of facilities, upgraded amenities and products being introduced by Excellence Group in 2012, are the opening of Las Olas Restaurant, positioned right on the beach, and located in both Excellence Riviera Cancun and Excellence Playa Mujeres resorts for the delight of guests enjoying Cancun holidays at either of these fantastic properties; as well as the addition of a complimentary Marine Wellness spa treatment for guests staying in Excellence Club Suites.

Hp2-h23 Sales Essentials Of Hp Workstations Exam Guide

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An end user is an individual that utilizes the services and products of companies. Its so essential to deal with these end users in an efficient manner to augment profits and dealings. Sales Essentials of HP Workstations certification is offered to test the proficiencies of the candidates in making transaction for clients and the end users. This kind of examination raises various kinds of questions that are based from occasions and scenarios related to functional testing exam practical situations.

To provide the right answers to the given questions, the aspirants are obliged to make use of their logic. The perception and logic of HP aspirants in dealing with their clients are verified through an online examination. The aspirants are asked to provide logical answers from the given questions set in the HP2-H23 examination.

The aspirants are given various cases during the exam wherein theyre required to present their own opinions and these are very useful in ensuring that aspirants can be capable to handle clients and administer them in a more efficient manner.

Vitality of Taking the Exam

Efficient customer service and treating customers right will make them come back over and over for any dealings which make it very helpful for businesses. The demands for HP ExpertOne professional that passed the Sales Essentials of HP Workstations certification examination are increasing over time since they are useful in boosting the sales and earnings of companies. The logic of clients should be recognized to ensure that they will be
fascinated and drawn to you.

When you place your self in the situation of the customer, you can easily judge the demands and expectations for geed results. Also, make use of your logic to ensure that you know and understand the wants and needs of the clients. When youre competent to understand then youll be able to address the clients demands in the right way. In HP2-H23 examination, candidates are more capable to recognize the logic of clients and utilize this kind of understanding in obtaining excellent results in companies. Those certified professionals who receive good ratings after taking the certification exams are considered for topmost managerial job levels in big companies. In line with these jobs, the aspirants are obliged to handle their clients and satisfy their wants for augmenting the possibilities of dealing and satisfaction.

Sample questions are available online to give you an idea of what kinds of questions are raised in this online examination. Any candidate can pass this exam in just one attempt if they choose to utilize various sources of reliable preparation materials. Its advisable to utilize several sources of preparation materials for this online examination. After youre finished preparing for this examination, you should apply for HP examination in acquiring the certification.

After passing this exam, a lot of candidates have acquired this certification and presently theyre performing responsible job positions in big companies. Managers who got his kind of certification are playing essential roles in augmenting the company sales and escalating the loop of clients in a more efficient manner of obtaining superb results.

Advertising Success With Deft Media Planning

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For communicating a marketing or advertising message to the masses two major events have to occur – message creation and message dissemination. Media planning companies are concerned with message dissemination. The main aim of the media planning companies is to devise strategies which will make the advertising or marketing message reach to a very pin-pointed segment of consumers. A media planning company has to establish how much of each media category has to be used in dissemination of message.

Media options available

* T.V., Radio
* Digital media
* Social media
* Print media
* Mobile phones
* Outdoor advertising

Media planning decisions

* Which media to use
* When and where to use
* What duration to use
* How often to use

This means that the task of Media planning companies is to strategically use available platforms or channels of media like T.V., Radio, Social media or Newspapers and banners etc and tactically decide the timing of the advertising or marketing campaign as well as how much space it will use in each of the chosen media platforms. Normally the desired duration of a media campaign is communicated by the client to the media planning companies, otherwise it can be suggested by media planning companies also. Last step of media planning involves deciding the frequency with which the media message will be repeated in various media so that the campaigns impact and message retention by consumers can be maximized.

Media planning components

* Target Audience
* Communication goals
* Communication strategies
* Media mix
* Media tactics

Target audience

The Media planning companies start off the media planning process by establishing who the target audience is or can be. It means they have to evolve strategies which not only target the known target audience but also create new potential consumers. The target audience is categorized on the basis of variables like:

* Demographics
* Psychographics
* Generational cohort
* Product or brand usage
* Primary and secondary audience

Demographics Demographics means detailed information about a persons social standing. It includes gender, age, education levels, employment categories, income level, marital status, residence details etc. Social Media Marketing Companies use this information to ascertain the propensity or inclination of demography towards a particular media usage and based upon that try to categorize them into target audience or non-target audience.

Psychographics Psychographics refers to behavioral traits of target demography. It includes their personality, attitudes and beliefs, opinions and personal interests and most importantly their buying decision making tendencies. The Media planning companies try to sub-categorize the target audience on the basis of their psychographics so that media planning strategies can be downloaded with more effectiveness. Media planning companies refer to psychographics as VALS which stands for Values and Lifestyles.

Generational Cohort This categorization of target audience is on the belief that the new generation will be influenced by the choices of previous generations of the household because they were exposed to these choices in their early formative years.

Product or brand users Media planning companies identify the target audience by observing the historical product category or brand consumption levels of a given demography.

Primary and secondary consumers Sometimes the primary target audience do not actually make the buying activity but they influence the secondary target consumer to take the buying decision. For example parents buying toys for children or a big wall TV for old parents room.

Communication goals & strategies

Once the primary task of identifying target audience has been completed, the Media planning companies set their communication goals. This goal tries to quantify the degree of advertising message exposure within the target audience. For example the communication goal for a media plan can be exposing 60% of target audience at least once in a day to the advertisement message, be it on any media platform. Similarly another communication goal can be that the new brand will attain 30% of the market share within 3 months dislodging the present brands. The communication goal is achieved by careful strategizing of:-

* Reach
* Frequency
* Media mix
* Media scheduling

Reach Reach is the exposure of target audience to the advertisement message. Reach can be expressed as a percentage of population. For example, 60% of married women between the age group of 18 and 40. It can also be calculated as accumulation of target audience over a period of time. For example a communication goal can be to increase target audience from 30% to 60% or more. Lastly the reach is expressed as Gross rating point or GRP for the TV media. GRP is the viewership of a TV program expressed in percentage. A GRP of 35 means 35% of target audience with TV are presently watching a particular broadcast.

Frequency Frequency is the measure of repletion of Advertising or marketing message for the target audience over a period of time. Therefore it can also be called ratio of GRP over the reach. Mathematically it is expressed as Frequency = GRP/Reach. If Double GRP is 55 and reach is 35 then frequency will be 1.57. The media planning companies gauge their success by effective frequency criteria. Effective frequency is the minimum number of media exposure for a given media plan. It means how many people saw the Ad once, twice, thrice or n number of times.

Media Mix – Media objectives, budget and properties of media vehicles are the three deciding factors of a media mix strategy by the Media planning companies. The aim is to find the cheapest possible media vehicle to attain the objectives of media plan. The media planning companies may use any of these two media-mix strategies; media concentration or media dispersion. Media Concentration aims at exploiting fewer number of media vehicles whereas the media dispersion strategy tries to use a greater number of media vehicles.

Media scheduling Media planning companies schedule the media campaign in three basic scheduling strategies.

* Continuous scheduling Equal media spendings across media campaign duration
* Flight scheduling Variation scheduling, higher at one time and zero at another.
* Pulse scheduling Combination of upper points. Low and high variations.

Media Tactics Media tactics are employed to optimize reach and effective frequency. For example a high level of reach requirement would mean using more media vehicles. It may mean placing Advertisement in all major newspapers in a week or Advertising on all major TV channels during same time slot of the day or placing online Ad on all pages of a web service like Yahoo for a week. By tactically increasing the frequency, more number of audiences can be exposed using lesser media vehicles. For example media planning companies may decide to bombard only newspapers of a region with daily Ads in prominently visible space with the idea that over a period of time all target audience will be surely expose to it. Same may be the tactic for TV media or online media.

Media planning is the best Advertising tool

The scientific application of media planning is the best Advertising tool a business can have. Even the most creative of advertisement campaign can fall flat on its face if not handled by expert media planning companies. Its a science of consumer behavior and the arithmetic of probabilities, ratio proportions and law of averages. Best part is it works like magic every time !

Value addition in the Indian food industry Ushering in a new Era

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India, a subtropical country with varied agro-climatic conditions, is suited for the growth of varied fruits, vegetables and spices which form an integral part of the food of Indian households. The country has enjoyed enviable position in the world in the growth of many agricultural commodities. The Indian food has always been cooked in the aromas of Indian spices which are good for health, add to the taste and provide richness to it recipes.

There is a perceptible change in the way food lands up in our homes for being eaten. This change has been due to the impetus given to the growth of the agro-processing units which convert the raw food materials into processed and semi-processed foods, ready to be eaten by the people with a few minutes of preparation. This value addition in the form of packaged foods has led to some diversion of the raw materials from the markets to the industries.

This value addition has made things a lot simpler for the people who no longer have to first accumulate all the ingredients including the common table salt and then wait for the food to be cooked. This has also introduced more variety in the Indian food market, giving more choices of delicious cuisines to the consumers. The earlier versions of the packed food available in the markets were the spice blends in the form of the famous chat masala. The recent movements are not confined to the spice blends only but these are now moving towards the agro-commodities offering the ready-to-eat recipes of delicious cuisines.

The packed food is long lasting. Suitable preservatives and the climate control features of the store give it a longer shelf life than the raw or the cooked food. Further, the food can be made ready for eating within minutes. So, you can have the instant drink in the form of tea or coffee ready within minutes. Another important feature of these value added foods is that there are well defined quality norms which make this food retain its nutritional and health value. The industries are governed by the relevant laws and all the operations take place is a totally hygienic environment with full quality control measures in place. What you get in the end is a quality product having all ingredients in definite proportions and with a standard and unique taste of its own.

Earlier, the type of food which was most commonly launched in the packed form was the snacks items or the so called junk food, such as noodles. However, there has been a shift. Now, the focus of agro-processed food is turning to the main course foods as well as the desserts and the instant drink. Further, there has been an increase in the number and variety of these processed products. There has also been a growth in the number of brands available in the market. With consumers liking these products, there are likely to be many more additions in the product range in the near future.