Innovation -The Key to Indias Growth

Has “innovation” become yet another buzzword today, a passing fad… or is it truly the engine of growth?

While
one study published by Businessweek in association with Boston
Consulting Group reveals that 25% of new products launched by
established companies generate enthusiasm amongst users owing to
appropriate utilization of business innovation techniques, another
recent survey revealed that there was contention around the word
“innovation” itself, with 60% of respondents choosing to add their own
definitions. A majority looked at ideas from other domains instead of
brainstorming, prototyping, experimentation or collaboration (as a
technique for finding ideas). Further, most people ranked DaVinci as the
greatest innovator, followed by Edison and Steve Jobs (most didn’t know
who Tesla was)! On a side-note, how many of us can even name five
contemporary Indian scientists?

It is not surprising therefore, to
see many MNCs recently setting up Innovation Centres and Hubs in India,
but not even a single new product idea has come out from them as yet.
Many firms come out with an improvement over an existing product line
and tout that as an “innovation”. Clearly, most seem to be just paying
lip-service or trying to ride this latest bandwagon without the
slightest clue how to really go about the business of innovation.

One
can take a cue from leading global giants such as 3M, Xerox Parc, and
Ideo who are well known for giving us scotch-tape, photocopiers, and
stupendous designs. But not many know that Xerox Parc, for example, have
also come up with innovations such as laser printing, Ethernet, the
modern personal computer, graphical user interface (GUI),
object-oriented programming, ubiquitous computing, amorphous silicon
(a-Si) applications, and advancing very-large-scale-integration (VLSI)
for semiconductors, to name a few.

Some of these innovations had
the power to change the world. How many such examples can we cite coming
out from India or from an Indian company? As a nation, we already have
some of the most talented scientists, academicians, researchers and
engineers along with enough investors, VCs, funding, grants and seed
capital to make it all happen. Yet how many ‘Google’s or ‘Facebook’s
have we launched in the global markets? As the survey mentioned above
revealed, we are happy to “look at ideas from others instead of
brainstorming ourselves” – quite a sorry state of affairs for a country
poised to become the economic powerhouse of this century.

We need
to only look at the history of innovations and new product or technology
launches in US and Europe and correlate that data with the economic
progress of these markets to believe and understand that innovation
really does have the power to bring about a radical change and how it
does so.

However,
all is not lost, as there are a few companies in India such as UNIKEN
(technology innovation solution providers) and Hexolabs (of Mobile
Antakshari fame) who are working in niche areas but growing rapidly and
impacting global markets in an unprecedented way.

Uniken’s
Innovation Centre (located in Pune), is ready with a line of 20-30
innovations of which only two product applications have been launched so
far, and have already become runaway successes! VPSI (Virtual Private
Secure Internet) and TruBank secure internet banking solution are based
on the REL-ID mutual authentication and encryption protocol. This
technology has the potential to be a game-changer in the global BFSI
industry, with most of the leading banks in India having chosen to
deploy the same to protect their customers from cyber fraud and phishing
attacks.

Other innovations by Uniken cut across industry
verticals and have multiple applications – such as Hand Geometry
Biometric Verification System, a micro-AC, solar-powered farming and so
on. And most people would not even have heard about this company that
claims to be the only company in India which is in the “business of
innovation” and has some of the leading experts like Dr. Whitfield
Diffie and Dr. Pat Shankar on its Scientific Advisory Board.

As a
country we have to make a concerted effort to stop being experts at
imitation and start becoming masters of innovation, if we have to
leap-frog an entire generation of technological advances. And our
innovations should focus on developing technology and tools that can
improve the quality of life, make things simpler, better and easier –
and only then would we have created something that has the power to
bring about change.�

Internet Marketing Forum Your Best Guide To A Smooth Sailing Journey To Your Online Business Triump

To enhance their sales and also increase the number of their potential customers, businessmen are using traditional marketing strategies. Having said that, the techniques in marketing evolved as the target population multiplied. This explains why plenty of the businesses step up and start making use of internet marketing.

This sort of marketing provides many perks that would otherwise be impossible on traditional marketing. One of the advantages is that you can now advertise your product to a particular group of people in just one click. This will assist you greatly in escalating your business recognition. This marketing style is flexible, synchronized and is quickly modified in case there are changes that need to be done. If you’d like, you may also examine the changes and profits that revolve during this process.

You might still not making use of the most of online marketing though you are completely knowledgeable how it goes. Perhaps, you still need to know more about it. So, getting involved in internet marketing forums is a great idea.

Nowadays, deemed as among the best internet marketing forums is the MarketingScoop. All in all, it has around 7000 members who are helping each other as much as business is concerned. Interesting and helpful details in starting an online business or making websites can be obtained in tons of discussions here.

It took 30 years of experience in online businesses and web development before this internet marketing forum was established. Many of the information provide in this forum are contributed by experts in this field, which you can utilize in your business. Everything is already served in this forum, whether it is marketing, WordPress based Design, or SEO. Web developers absolutely suit here, particularly if they want to acquire more essential ideas. It includes discussions on programming, HTML and Web design, and graphic design. For starters in online marketing, you can participate discussions on affiliate marketing programs, ad networks, and marketing product reviews. This forum is known as one of the top internet marketing forums present today because the info present here is abundant and won’t run short.

Another good thing about internet marketing forum is that socialization among the members is being developed. Unlike some of the internet marketing forums out there, they only focus in providing info but there is little to no interaction among its members. In MarketingScoop, you can ask specific questions to professional members and also have a thorough and friendly discussion with them. Meeting others in this forum is also easy since there is an “introduce yourself feature available. Only the right internet marketing forums are capable to host webinars, meetings, as well as other events and MarketingScoop is among the few marketing forums who can provide such. This forum could also be the place where brilliant individuals gather together. You can hire them and help you in caring for your marketing needs.

Internet marketing forums like this is all you need as far as online marketing is concerned. This forum can be the perfect place where you can have ideas to begin your own business. So, cut your search short and consider making use of internet marketing forum. Be one of the members of MarketingScoop by joining now. If you wish your company to be smooth sailing, then don’t be reluctant to convey your questions in one of the top internet marketing forums today.

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An Introduction of Financial Management Book of SMU MBA

A well known university SMU is most famous for health and medical. Now, it is famous for distance education also. In the recent days, it has been known for distance MBA very promptly. The university provides own written books for its MBA education. There is an introduction of financial management book.

There are 15 chapters in the book. The book deals the management problems and financial resources in business firms. Financial management is known as basic managerial actions relating to the three major decision areas such as investment, financing and dividends and working capital management.

The book comprises 15 units:

1.Financial Management – the chapter explains the meaning, scope and examines the goal of corporate financial management. 2.Financial Planning – the chapter explains the meaning and need of financial planning. 3.Time Value of Money – the chapter introduces about time value of money and discounting of cashflows. 4.Valuation of Bonds and Shares – in this chapter writer explains about the valuations of bound’s principles and equity shares. 5.Cost of Capital – this unit describes the concept of cost of capital. 6.Leverage – it is one of the most important chapters in the financial management which deals financial and combined leverage. 7.Capital Structure – in this chapter many theories of capital structure has been introduced. 8.Capital Budgeting – the chapter explains the meaning, significance of capital budgeting decisions and about various investments of appraisal techniques. 9.Risk Analysis in Capital Budgeting – there has been introduced risk in capital budgeting decisions. 10.Capital Rationing – it examines the steps which involved in capital rationing process. 11.Working Capital Management – there are various concepts of working capital and factors that influence the working capital requirements in a firm. 12.Cash Management – this is the most important component of working capital. 13.Inventory Management – the unit describes about various forms of inventory management. 14.Receivables Management – cost of maintaining receivables, formulation of credit policy and determination of an optimal credit period has been discussed in the chapter. 15.Dividend Decision – basically, the chapter deals about payment of shareholders.

These are the brief description of financial management book of SMU MBA. A student can find more about these chapters in the book of Financial Management.

Gian Brett is an expert writer of various subjects. He has written many articles on Financial Statement Analysis also.

Faro Arm For The Furniture Industry

The FARO Arm is acknowledged for its significant role in mining and other industries but not too many people are aware that it also plays an important role in the furniture industry. Just like the other industries, the furniture industry relies on exact measurements and the manufacturers of quality furniture have learned to rely on the FARO Arm when it comes to this.

The Faro brand is responsible for many effective measuring technologies like the laser scan Faro arm, the portable arm and FARO Arm laser scanner. The furniture products that people see on display have gone through several processes and that includes cutting of its various parts. This is where a highly accurate calculating tool like the Faro arm is most needed so that the exact measurement is specified into the CNC machine.

While the CNC tool is an accurate machine, manufacturers can only maximize its function when used with an equally accurate measurement tool like the FARO Arm. Furniture, whether it is planned for the bedroom, living room, bathroom or even in the office, should fit the drawing board so that it can be more useful and improve the aesthetics of any area where it is intended to be arranged.

The development of measurement technology that requires the assistance of computers has led to the growth and evolution of the furniture industry. Whereas before, furniture production has to be made in mass, manufacturers are now better able to come up with production based on demand thanks to technology. The quality of the furniture has also improved as even the smallest faults or differences in design and specifications are easily caught with the use of new technologies like the ROMER Arm.

The Faro arm technology has not only made the measuring process more efficacious for the furniture industry. It has also simplified the process of designing furniture through the 3-D laser scanning capabilities of the Faro arm. Today, both manufacturers are customers are able to get a virtual image of their proposed furniture designs so they can approve it prior to the actual manufacturing.

Even antique designs can now be duplicated thanks to reverse engineering. This is particularly useful for people with periodic interior designs for their homes and who want antique-design furniture to grace their space. Even the most uneven design space can now be corrected to conform to the ideal design with laser scanning technology.

Function and design are two important aspects of furniture manufacturing and the best way to blend the two to produce a dazzling product is through the use of the Faro arm. Large-scale and even smaller furniture makers now make use of technology to improve their production and assembly line. To achieve the best craftsmanship, furniture makers now rely on software and 3-D laser scanning technology to make furniture without the gaps, sags and welded joints usually seen in other designs.

With the use of Faro arm, manufacturers can now focus on more detailed designs for their furniture. Furniture is no longer reliant on a single raw material like wood these days because the consumers have also learned to love other materials like steel and furniture made from these materials come out more textured and smooth.