Practically
most of the innovations that we enjoy in our life have been made a
success because of these managers who manage the innovations otherwise
most of them would have been nipped in the bud due to lack of proper
guidance and follow up. First questions that we should ask ourselves is
what is a strategy? Though it is a simple word in general but when
related to business it is the guiding star for the development and
success of a business over a long term resulting in growth of that
organization. It is a planning that takes the company to an advantageous
position by utilizing the proper resources in the form of human or
materials. Simply this is business strategy and the success of an
organization betting on an innovation for the future depends on how well
the strategy is maintained by the strategist or simply the top notch
people in that organization.
A
very good example can be seen in the case of IBM who have in fact got
master strategists guiding the company. It is a grand success because
they have utilized their man power to the fullest and understood the
requirement of the world before anybody else thought about it. The
management organized seminars and invited various business personnel to
understand their requirements. Then they simply sorted out which is the
mot required thing that can be easily introduced in the market for
financial gains of the company. Here lies the brilliance of the
strategists of the company. Sorting out the innovative ideas and to pick
the right one is something which has brought this company in the
limelight and leapfrogged them ahead of its competitors in terms of
financial gains by a long way.
The man who has given the world
the most innovative ideas is Mr.Steve Jobs. Everybody remembers him
because of his innovations which are really grand. But truly nobody
remembers the man behind the curtain who planned and helped him execute
his innovative ideas into a reality. We would all have been deprived of
these brilliant innovations if the strategy taken was a poor one and
then these innovations would have tumbled head over heals. The company
gained a lot and the innovator got the praise he rightly deserved but
the planner never came in front.
So
the fundamental logic that we can derive is that behind all innovations
success lies the hand of a good business strategies. The strategic
management of these strategies convert to financial gains for the
company subsequently leading to more successes and thus strengthening
the backbone of the company.