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This is a highly debatable subject and although it is not considered to be the cause of eating disorders, media is often viewed as a contributing factor, especially amongst adolescent girls, who view the size and shape of models and actresses, as ideal body image.

Adolescents, who have an eating disorder, often have a distorted body image to begin with. They’re often over critical and ruthless in their self-evaluation, in terms of their body shape and weight. Through the medium of magazines and film, current trends pertaining to body image, or rather society’s image of the body, a person with an eating disorder feels that their own personal body, does not measure up to what is portrayed within the media and ideal or beautiful.

Unfortunately for the past decade, the fashion industry, while admittedly being at the mercy of advertisers,’ has used ultra thin, nearly skeletal looking models. The entire waif look has graced the pages of magazines and film, unfortunately for a person with a non- healthy body image and lack of self-esteem, striving to achieve what society has deemed beautiful, becomes an obsession.

The trend within the fashion industry is beginning to change, most notably in Milan, which have recently refused to allow underweight models to grace their notorious runways. Not all within the fashion industry are so willing to take a stand, they are in business to sell and that if the advertisers’ wants to use all too thin models, then that’s what they will have a gracing their magazines pages.

Although this trend is moving towards the use of healthy sized models, it may help to change society’s ideal on what a women’s shape should be. Some argue that it is much too easy to blame the fashion industry, when in reality eating disorders are at least initially a mental issue of the individual and their own idea of body image.

The debate is far from over and even with the strides that the few within the fashion industry has made, in the attempt to change society’s concept of what an ideal shape should be it is a task that will surely take decades to rectify. Society has a tendency to resist change, even more so if the media’s slow to change with it.

One of the warning signs of an eating disorder is the obsession with all too thin models and actresses. A person who suffers from an eating disorder often has many pictures of excessively thin people, strategically placed normally around mirrors or close to food sources. Generally, these pictures are used to remind the person suffering from an eating disorder of what they want to look like and it is used as a deterrent to eat or as motivation to exercise more.

Movement is life. This principle is true for business as well. Every business must develop otherwise it will fail sooner or later. Loss of competitive advantage results in loss of customers. There is a tough competition in all markets, and customers of free to choose any products they like. If a customer is not buying from you it will most certainly buy from your competitor. This is true for all businesses, including hotel business. This industry is highly competitive as there are hundreds of hotels in every country. When high season comes hotel top managers do everything possible to attract customers and make them stay in their hotels. Of course, they do not only promise high quality services but the actually offer them. Hotel is not just a place where you spend the night. Some people want to feel at home in a hotel. This is possible in case you come to a top quality hotel.

In order to improve hotel services owners and managers of our hotel need to know where to start from. In other words they have to be aware of current performance in order to make plans for the future. Until recently performance evaluation was about measurement of financial indicators for the past periods. Such approach is not perfect since it misses nonfinancial indicators that are extremely important in any industry. It is not enough just to announce implementation of new plans and improvements in hotel. A real work begins when these improvements are implemented and measured.

For example, if a new service, say, WiFi connection in all rooms is introduced the hotel spends a certain amount of money to buy equipment and maintain network. Then, the quality of Wireless Network has to be evaluated. However, what is more important is the attitude of customers towards this new service and the way they use it. If it turns out that only 10% of hotel guests actually use wireless network and only half of them really require high speed Internet there is probably no point in spending huge money for super speedy Internet. If most of hotel guests are business people for whom high speed Internet is necessity than well established wireless connection is a must.

If improvements concern reception service top management of a hotel needs to understand who their guests are and why they come to their hotel. If most of them are tourists than it would be reasonable to introduce new services like offering information on sightseeing tours, contact details of various Entertainment Services, taxi phone numbers etc. As time passes by, efficiency of these improvements needs to be tested in order to introduce amendments if necessary.

Such evaluation of improvements can be performed with the help of Balanced Scorecard which is a very efficient performance evaluation and strategic management system. Balanced Scorecard will coordinate efforts of all services and business units of a hotel and align strategies of different departments, for example restaurants and hairdressers service. This is a flexible system which means changes can be easily introduced.