The days when wives and mothers used to do most of Mens shopping are gone. You are lazy yet you can shop. Driven by the modern retail format of online retail business, Indian men have started liking the taste of shopping. Though they may not be more of the impulse buyer, their contribution to retail sales is pretty significant. Shopping demands patience and women clearly are the better fit for the job. Mens shopping threshold is one tenth as compared to that of a womans, but this is not the end of the story.
One with the heavy pocket: Men are the big spenders not women. Average ticket size of a purchase done by men is considerably higher than that of women. Big ticket items either in online retail business or from the shop are mostly done by men. Either directly or indirectly, the final say on the purchase is theirs. Online, sales above Rs 1 lakh are only made by men and if we move a little lower on the cash spends, 75 per cent of men spend between Rs 10,000-Rs 30,000. Mens per capita annual spend on designer clothing is about Rs 48,000.