All posts in October 2020

An Innovative Advertising Campaign Is Worth More Than Many Regular Ventures

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Out of the thousands of Advertising Campaigns that get rolled out every day, which are the ones that you remember? Every Ad Display or every organized campaign that has stuck with you from even the bygone years, has one factor in common: they were all innovative in one way or the other. Innovation in an Ad Campaign brings it and the Advertised Brand along with it, a few steps closer to being a trendsetter. Every Promotional Campaign, that has attained legendary stature, used the relevant medium in one unique way or the other. Though such a campaign does take more time and efforts, it is far more effective than the regular campaigns. This article discusses a few ways in which some of the popular Advertising Mediums in India have seen innovations that redefined Promotional Campaigns in India.

Airport Advertising

The Medium of Airport Advertising is well known for the Innovative Campaigns that are carried out from time to time. The scopes for innovations are immense when the medium enjoys the luxury of a minimum of 55 minutes of audience dwell time. Thus, we have seen experimentation with Ad Displays that moved away from the traditional sites of Wall Mounts and Hoardings, into closer spaces with the audience in the form of Totems, etc. However, when TDI put up the first live car on a Billboard, it was a step that was unprecedented in the Advertising Medium. The concept of putting an actual car as a display was unimaginable before this instance. Though it is true that Product Displays did happen before this time, it was for items much smaller than a vehicle. So intense was effect of this trendsetting exercise that the Airports became synonymous with Car Launches.

Delhi Metro Advertising

The DMRC (Delhi Metro Rail Corporation) was not the first metro system in the world. But a host of factors which resulted due to the brilliant efficiency of the DMRC, resulted in the medium being an ideal place for Advertising. Though, stymies did exist due to the DMRCs reluctance to allow too many variances from the Wall Mounts and Free Standing Units, some of the Metro Advertising Agencies were able to create exciting new trends. The ability to provide extended visibility, by lining up displays in metro stations one after the other, a whole new meaning was provided to the concept of High Impact Ads. This new concept worked with unprecedented success for the brands from the entertainment and news industry. Before long, various TV and FM channels along with newspaper brands and the film industry became patrons of the medium.

Mall Spaces

Advertising at the Malls was itself a revolutionary change in the concept of Advertising. The various displays have always been traditionally used to attract consumers to the point of sale. With the advent of the mall culture, advertising took the dual role of combining Product Displays and Point of Sales. Thus, if you get interested in a certain mobile phone being advertised with a Mall Activation, you can buy it right there. There is no requirement of going to a separate place for buying as has been the traditional cases of Advertisement. This new form of Advertising reduced the time period between the point when the ad has made an impact and the point where the actual sales happens, thereby reducing a lot of lost sales.

Innovations are at the heart of success in the world of Advertising. The ads of the same nature often lose their attractive abilities after a certain time. Audiences grow blind to the patterns of ads after some time and require a dose of creative innovation to open their eyes again.

Retail Dashboards Monitor Key Performance Indicators

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Every business unit needs to keep a track over the costs and the revenues generated over a period of time. There is every possibility of a mismatch between the two. Key performance indicators form the basis for determining the performance of any organization. The indicators are sales volume, price management, price optimization and others. These figures help the business units in increasing their sales and profits and in determining the market trends. A retail dashboard summarizes all the data in a top level snapshot. It displays the revenues received in different intervals of time as to have clear distinction of the revenue generated in a specific state in each month.

The laser focused dashboards shows the key performance indicators of every type of business models. Within a dashboard, the KPI (Key Performance Indicators) charts are different for every kind of enterprise. There is large volume of POS data and the dashboards offer retail data solutions by displaying all the KPI. In this competitive world, the retail dashboards have become an integral part of every organization. The owners cannot wait for the data to take crucial decisions. The multiple levels of data are very effective in boosting up the level of sales. The dashboards help in promotional planning, inventory management, and merchandise tracking.

eSENSE Retail make use of the latest technology and offers retail data solutions to the business firms both small and large. The eSENSE Retail solution is a web based application and it integrates various data points into the customized dashboards. Their retail dashboards help in identifying the areas which require action or follow up as to have increase in revenue. eSENSE Retail was established by a team of experts in the field of category management. They have been working with manufacturers distributing retail management tools, products and services to the retail community from many years. Get this opportunity and boost the ROI and have high sales volumes. For more details about their excellent services, please browse through www.esenseretail.com.

Distinct Termalogy Of Search Engine Marketing

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The Advantages Of Internet Marketing Vs. Traditional Marketing

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To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Top 10 Article Submission Sites For Marketing Ebooks

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If you are marketing ebooks with articles, you will need to review the article directories you will use for your submissions. Generally you will use the Google pagerank of a site and its alexa ratings to decide if a site is a top site or not. Google pagerank is the value Google assigns to sites to determine their relevance to searches performed on Google. Alexa ratings are based on the number of Alexa toolbar users who visited a specific site; it does not measure total internet traffic, but can give you an idea of the traffic on a site. The lower an Alexa rating is, the more popular that site is, to Alexa toolbar users.

Based on these, the top 10 article directories submission sites you may want or need for marketing your ebooks are

1. Ezinearticles.com
2. Buzzle.com
3. Goarticles.com
4. ArticleDashboard.com
5. IdeaMarketers.com
6. SooperArticles.com
7. Amazines.com
8. ArticleCity.com
9. ArticleRich.com
10. iSnare.com

Bear in mind that this will likely change over time though, if more or less Alexa toolbar users visit each site or Google changes the pagerank of any one of the sites. There are lots of sites on the internet that provide for free, a listing of article directories with their Google pagerank and Alexa ratings on a weekly or monthly basis or so, you may want to use them to keep track of these information.

In addition to the Google pagerank of a site and its alexa ratings, for effective article marketing you will also need to figure out the specific targets each article directory focuses on. And will also have to find out, if the specific categories that are related to your niche are available on each directory. You may preview the top articles in your categories across several article sites to have an idea of popular article topics, you may create for your promotions too. You may also want to know the rules governing each article directory to know how to write for them.

You may submit your articles to the top 5-10 article directories first and then get a list of the next top 30 or more directories to submit to, too. You may get this list for free on the internet also. The more top article directories you submit to, the better your results are likely to be. Your ebook marketing efforts will greatly pay off, if you use article submission software with the promotion of your ebooks. With ebooks, just like any other product you will sell online, you may need to promote with lots of articles consistently for some time to get some good results, trying to do this manually may not be ideal. Article submission software will not only help you to get your articles to more sites quickly, it will also free you up for other tasks in your online business.

Marketing ebooks through articles can be effective if you create the right content, choose the best article directories for your promotions, automate your submissions and consistently track your article marketing results to know where to optimize next.