All posts tagged North America

Awesome Guerilla Marketing Secrets

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Today’s business market is an extremely competitive place. More businesses enter the fray all the time: for the past ten years, more than 750,000 new startups spring into existence across North America. Unfortunately, over 60 percent of new businesses fail in the first four years.

Why do they fail? According to a study performed by the U.S. Department of Commerce, there are three main reasons startup businesses fold:

Lack of financial planning
Poor sales skills
Poorly planned and executed marketing

Guerilla marketing addresses all three of these concerns. It is one of the most successful marketing methods available, and since it is low-cost and high-impact, you won’t need a huge advertising budget to take advantage of this powerful strategy.

What you will need is a basic understanding of how and why guerilla marketing works.

The Element of Surprise

One of the reasons guerilla marketing works is that the methods are often unexpected. Many guerilla campaigns are highly visible, and contain some sort of element that is unique to the business using it.

Though it is something of a clich by now, you should be prepared to think outside the box when it comes to planning your guerilla marketing campaign. The classic, expensive methods of advertising your business should be employed sparingly, if at all. These include:

Yellow page advertisements
Newspaper or magazine advertisements
Radio or television commercials

Think about it: when is the last time you were heavily influenced by a yellow page, newspaper, magazine, radio, or television advertisement? The fact is that todays consumers are so bombarded with advertising messages, theyve learned to tune out the traditional sources.

As a guerilla marketer, your goal is to catch them off-guard, and advertise in unexpected places. Many times, consumers wont even recognize your marketing efforts as advertising.

The good news is: you can usually do this for a fraction of the cost of traditional advertising venues. Guerilla marketing trades effort for money. You will work harder on your marketing than a mega-corporation with a million-dollar ad budget, but if you are persistent and creative in your efforts, they will pay off.

Accident Automotive Insurance Coverage

By admin on

Looking for automotive insurance? Do you need some basic insurance info? In the US there is a minimum amount of insurance that you need. The minimum requirement is not always adequate. Did you know about insurance riders? These riders give you additional protection. Read this article rider information.

Automotive insurance is necessary whether you have a motorcycle or car. Not only is it a requirement in all States in North America; but it also serves as your financial protection should you get involved in a car accident. You can satisfy this requirement with affordable car insurance.

In most States in North America, the law requires a minimum amount of insurance coverage. This coverage includes Bodily Injury liability, Property Damage Liability, Medical Payments, Uninsured and Underinsured Motorist coverage, and physical damage.

The Bodily injury liability provides coverage for physical injury arising from the accident. Those who have been hurt in the accident, including your passenger, the other cars driver and passenger, can be covered.

The property damage liability shoulders the expenses needed for property damages to third parties such as the car you had collision with, a shop and more. The medical payments are also a basic automotive insurance. The coverage includes medical expenses for the policy owner and his passengers. Some times medical is not covered in a policy, so you have to ask for a rider for this coverage.

The uninsured and underinsured motorist coverage gives you protection in case the other driver does not have car insurance or if his insurance policy is not enough to cover the expenses.

The physical damage covers the expenses for the damages done to your car. If it is collision, it pays for the expenses in repairing your damaged car from collision. If it is comprehensive, it covers damages, even the non-collision types, such as a car damaged in the storm, or your windshield breaks.

There are some instances when the basic automotive insurance is not enough to cover expenses. For drivers, sometimes, it pays a lot to be prepared for the worst. For automotive insurance, taking into consideration certain policy riders will help you save money on your car insurance policy.

Policy riders are additional benefit and serve as supplementary coverage. They may also be seen as a way to make adjustment in your automobile insurance by replacing coverage.

There are tow types of car insurance policy riders. These are the specific riders and the gap coverage riders. Belonging to specific riders are Towing/Repair riders and Rental Reimbursement riders. Umbrella and Custom riders are categorized as gap coverage.

The Towing/Repair rider allows you to make your insurance company pay for the expenses in towing your car or doing some repairs on it. There is also the Rental Reimbursement rider, which enables you to rent a car, paid by the insurance, while your car is in the shop.