Advertising In New York City

Advertising in New York City can unlock the gates to millions of new customers, drive huge amounts of traffic to your site or gain your company or cause the exposure few other markets could provide. So lets review some of the best ways to advertise in New York City to jump start your marketing and advertising goals and deliver the results you need.

New York City is known for its Pennysavers and Penny Pinchers, which are free door to door circulars and also include online web communities. There are countless NYC focused websites and social networks that have high traffic and daily visits. With the right advertising plan you can reach millions of viewers a day without spending huge amounts of money. From Manhattan and the Bronx to Brooklyn, Queens to Staten Island advertising in NYC can be accomplished on a shoe string budget, or by hiring a world class ad agency.

Besides Pennysavers and Penny Pinchers, advertising in New York City can be accomplished by article marketing, blog marketing and message forums and classified site postings. Community centric marketing methods will provide you a better response, as NYC is known for it’s tight knit neighborhoods and want only the best information, not endless spammy sales pitches.

In NYC you need to engage your potential consumer, or those you are looking to inform. Advertising in New York City can produce great results, if done right. Community marketing giants John Thompson and Ginutis Sipas have obtained response rates higher then many of the professed top notch NYC ad agencies which require a six figure budget to work with. They have demonstrated how holistic and Guerrilla Marketing tactics, as well as many of the methods outlined above have returned tremendous results for their clients and their own business ventures.

Lets go over some of the many ways to to advertise. Bus advertising, which provides great street-level reads to a commuting audience and throughout metropolitan areas. As buses slowly cruise city streets, your message can be seen by both pedestrian and vehicular traffic on this large transit media. NYC is also home to endless Billboard advertising which is a very effective vehicle for reaching your audience.

Billboard ads are ‘in your face’ advertising! Then there is Wrapped vehicle advertising which can be used to target audiences in areas that are difficult to reach or where traditional outdoor methods are not as available. These eye-catching, moving displays are great for targeting specific events and a general market audience with head-turning results. Then of course NYC is famous for its street teams, which can deliver your message with a personal and human touch.

Another great way to advertise in New York City is to incorporate text messaging into your marketing plan and tap directly into millions in NYC daily life. Text-based advertising invites, engages and opens up deep communication channels with your target audience and it’s EASY!

The most important thing to remember when launching your advertising campaign in NYC is to have an advertising plan. Many times advertisers don’t have a plan, and they end up wasting lots of money on people who promise the world and deliver nothing! Developing an advertising plan assures that your marketing dollars will be spent wisely to target the right audience.

A fine-tuned advertising plan is the key to increasing awareness of your business, products and services, regardless of the size or type of your company. Reasons for advertising will ebb and flow throughout the life of your business. The easy, finite answer is so the business makes money and survives. Once you’ve determined your purpose for advertising, you can start shaping the plan. Research your target audience. It’s imperative to understand the habits of your audience to effectively advertise and maximize the impact of your marketing dollars. Will your customers only come from the west side of town? Do they respond to coupons? Are they online buyers, status buyers, relationship buyers?

Once your company is known, what else do your customers need from you or need to know about your services? Ask existing customers, study ad placement directed to the same audience and examine certain buying patterns for your product or service. These practices will help you customize a plan to reach your clientele. If your business constantly needs new customers, tailoring your advertising message and the way it’s delivered will assist with this goal.

Remember, a customer first has to be exposed to your ad often enough to remember it, then you have to wait for that customer to need what you sell. How soon will he or she likely need it? This is why businesses that succeed understand that marketing and brand awareness is a process that can never be shelved. The success of your business will greatly be determined by your marketing and advertising efforts.

Safety Precaution Tips to avoid Construction Site Accidents in White Plains

Constructions sites accidents are very common in White Plains, as construction workers often have to deal with dangerous equipment and work with hazardous and unsafe materials. However, the equipment and machinery produced today are the safest and most reliable products ever made. A comprehensive safety program should not only be in place at all of your jobs, but it should be relevant, timely, frequently referenced, and backed up by top management. Your employer is required to provide his or her staff with the appropriate training and information to ensure they are aware of how to keep safe at the workplace. If you are on duty, and you have been injured, then you should contact a construction site accident attorney immediately, to protect your rights and get the compensation from your employers. Some safety precaution tips to avoid Construction Site Accidents in White Plains include:
Fall arresting systems including lifelines, body harnesses, and other similar equipment pieces can be used when fall hazards cannot be addressed by employing railings, temporary floors, nets, and other means.
People who set up scaffolds must to be certified to do so, and a certified individual must also ensure that they comply with safety requirements should check them daily.
All slips should be cleared up immediately, and wet floors should be properly signposted to warn of danger. Make sure workers wear proper footwear with good traction that is kept in good repair.
Be sure that the electrical equipment and wirings are away from dampness and water. Fire extinguishers should be installed everywhere.
The Chemical Hazard Communication plan and other important information must be available to all employees. The labels of all hazardous chemicals should be intact, and clearly readable. Wash your eyes and hands after finishing your work.
If you are working with concretes, always wear appropriate gloves to avoid chemical burns.
Wear hard hats, safety glasses with ANSI Z-87 designation, dust masks to prevent respiratory problems, and earplugs for hearing protection.
Designated -safe zones- for general use of cell phones by workers.
Daily and pre-shift inspections should be performed and documented by the crane operator, or other properly trained representative. All cranes must have load charts in cabs. All crane operators must possess certification from the National Commission for Certification of Crane Operators (NCCCO).
All flammable liquids must be stored properly.
-No smoking- signs should be properly placed, and there should be portable fire extinguishers throughout the work establishment.
One person should be present at all times during drilling operations, with the sole responsibility of assuring the observance of all safety procedures. This person should be trained in the use of all recommended safety equipment. Disclaimer: The contents of this page are general in nature. Please use your discretion while following them. The author does not guarantee legal validity of the tips contained herein. William H. Cooper: William H. Cooper began practicing law in a large New York City law firm before joining the law firm of Marvin A. Cooper, P.C., in 1991. Over the years, he has established himself as one of the most successful personal injury law practices in the New York Metropolitan Area. Since 1960, the law firm of Marvin A. Cooper, P.C. has provided expert legal advice, services and representation to clients residing in the Bronx, Westchester, Kings, Queens, New York, Rockland & Nassau Counties. His office is located at 245 Main Street, Suite 510, White Plains, NY 10601. For more information, visit http://www.cooper-law.com/ or email at . You can also call him at 914-357-8911/ 212-385-1954/ 718-619-4215 or Fax at (914) 428-4126.