With so many businesses communicating digitally, business cards may seem old fashioned. Many tech-savvy professionals will want to plug your information into their Blackberry or iPhone, but the fact of the matter is cards are still an essential part of networking and marketing. The face-to-face process of exchanging business cards is still a necessary and viable part of the networking process. Abandoning the business card would be like abandoning regular mail in favor of only using email, or only using your phone to text. Here are five good reasons (and one silly) to keep cards in your business arsenal.
1. Good First Impressions A well-crafted, individualized business card can speak volumes about you and your business. Traditional cards with quality inks and paper will always make a good first impression, especially with more conservative clients. But non-traditional cards are more and more popular. Many business people see their cards as an opportunity to reflect their creativity through color and design. For instance, a technology company might choose a design that is sleek and modern, perhaps on a plastic as opposed to paper stock; a wedding planner may prefer a more romantic style with a floral accent in a soft color. Just be sure to keep the size fairly standard. Your card still needs to fit in the rolodex!