In 2008 year the financial storm changed the situation of
international sports trademark in the Chinese mainland bazaar. It was
said by the Bao Cheng Group Annual Report 2009 that pattern that Nike,
Adidas was prevailing in mainly market, which was shaped in Chinese
sports requisite field for many years, was altering and the continent’s
trademark was increasing. In this context, Nike, Adidas must seek more
fine and deep sales in domestic market channels. At this time, Bao Cheng
group took advantage of an opportunity to create a new brand in
domestic sales market-Bao Yuan shoemaker. In 2009, Cai Qi ,who is the
managing director of Bao Cheng International Group and the president of
Yu Yuan Industrial Group, announced the Bao Cheng group would take the
long-term strategy of diversified management to change a single foundry
pattern and they would start a company with the concept of Bao Yuan
shoemaker to sell their own products.
Cai Qiongwen told reporters that the products of
BaoYuan shoemaker included both famous sports brand such as Nike,
Reebok, Lining that manufactured by Bao Cheng Group and its own brand
name, such as movement life footwear brand FOOT SPORTS, fashion female
shoes brand RYEE, etc.