All posts in Marketing

Importance Of Marketing Consultant To Grow Your Business

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Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

Pros And Cons Of Internet Marketing

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Internet marketing is one of the most talked about subjects these days. The reason to this popularity of internet marketing is the success people have had with it. Lots of people have successfully made lots of money with it. Like anything else, internet marketing has two sides to it, the positive and the negative side. This article explore the pros and cons of internet marketing.

The Pros of Internet Marketing

It requires very low investment. One of the best things about internet marketing is that it costs very little to get going. You only need to spend a few dollars to have your website set up, and get it hosted by a good web-hosting company.

It is the easiest way to reach customers globally. Internet is used by people all across the globe. This makes internet a very good means of reaching out to customers globally. Interestingly, it costs nothing to reach out customers residing in any part of the world.

It is easier to reach out the target customer: You do not really need to wait for the customer to visit your shop. You could just shoot a promotional mail to get customers reaching out to you. You could actually shoot a mail to a list of multiple customers at a time. All this can be done at a free cost.

Your website works 24 hours for you. Unlike a real world shop, your website works 24 hours for you. You may be working, sleeping, enjoying a holiday or doing anything else in the world, but your website would still be making money for you.

You may not sell your own products. You do not really need to manufacture your own products. You could easily work for a supplier (a merchant) and simply sell the products. You would get paid with high commissions for each sale. There are many drop shipping companies that you could work for, wherein you do not even need to ship the products. All the products are shipped to your customers by the drop shipping company itself.

These are just some of the pros of internet marketing, but they are some of the more important pros of internet marketing, at least according to me. Now let me cover some of the more important cons of internet marketing.

The Cons Of Internet Marketing

It can take long to get started in full flow. There are millions of websites out there, and each one of them is striving hard for traffic (visitors). You would need to work really hard on your website to get the visitors visiting your website. Without visitors, you would not be able to do much with your website.

It can be difficult to earn the customer’s trust. The web is a virtual world. There are no solid evidences to your authenticity and reliability. It can sometimes be difficult to get the customer to trust your products or services.

There is a tough competition. There is a stiff competition for you out there. A customer has too many options to choose from. You will have to give extreme importance to your products and promotion tactics.

All said and done, internet marketing is a lucrative prospect. If you are methodical and smart in your approach, you could make loads of money. It is really important that you work extremely hard and stick with it if you are going to seriously approach internet marketing.

As long as you keep working hard, and you don’t give up, you will eventually see great success in this business. Just make sure you never give up!

Internet Marketing Is The Best Way To Promote Hotel Business

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In every organization, the marketing department is the most important segment of the company. The success of the company and its products depends upon the performance of the marketing department. Therefore it is quite important that a company must pay proper attention to its marketing department. For every marketing department it is quite important that they should promote their products through the most popular channel. It not only helps them to increase the popularity of their company but also provides them a tool to bring success to their company. If we talk about the various forms of marketing, then internet marketing is the most widely preferred tool of marketing. The way it has spread its wings is simply great. Now most of the consumers around the world love to garner information about anything through the internet.

Search engine optimization has become one of the primary tools of marketing. Hotel industry is widely using this tool to promote the name of their hotels. The reason behind this is quite simple to answer. With the development in the living standard of people around the world, there has been a significant rise in the revenue earned by the countries through their tourism department. People love to visit new places and different countries. They are willing to spend more on fun and entertainment. They do not mind to spend few extra bucks for some fun filled days. Therefore we can surely say that tourism and hotel industry will surely see some significant development in the future to come.

Whenever consumers need some information about hotels and different holiday packages, they find it quite comfortable to know about these details from internet. They usually search out this information though search engines. They like to know about the rates of the hotels and the different features and discounts offered by the hotels. Consumers do not mind to book rooms in hotels through credit cards. It means that internet has provided a quick way to generate profits from every part of the world. If some hotel does not have a well maintained website, and they do not promote their hotel in the right way, it is likely that the customers would not like to go for that hotel. Therefore it is quite important that hotels must have their own website, and they must pay proper attention to internet marketing.

There are many ways of internet marketing. Among them, the most popular way is the search engine optimization or SEO. SEO is the method which follows the right use of relevant keywords in the contents of the website. Keywords are very essential for the popularity of a website. It helps the website to generate high traffic, which in turn results in high ranking of the website. When a webpage is ranked high in the search engine, it is always displayed among the top search results, which increases the number of visitors to the website.

Revealing The Key Stepping Stones For The Future Of The Internet Marketing In 2015!

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What constitutes a successful business strategy!! A successful business strategy is mainly comprised of the key success mantra for outstanding internet marketing! Many marketers have been all geared up, with not disclosing their cards for the key battle ground of the advertising! Theres a famous saying on the execution of the key strategies execution is all that counts but its not. The key premises through which the execution is done, is what which count even more

For the upcoming year of 2015, the marketers have promising foregrounds for the internet marketing key grounds. Much kudos to the advent of the PPC, CPA & CPV models, being reckoned in the affiliate fraternity!

The well-laid strategies for the internet marketing would focus more on the best practices for the SEO with the relatively predominant consistent content management!

The market experts have the key findings which constitutes the main key findings for the internet marketing! The main foundation would be laid by the synergy between the proven business models with the workable customer acquisition models.

The jargon for the internet marketing which has been implemented by much portion of the market experts is Make money online marketing As it has been undoubtedly been the best marketing practice for making money online in a way creative! Internet marketing or the online marketing comes under the category of the most refined niches online, one of the most innovative in its kind. The main components which constitute the critical niches for the internet marketing have been: Blogs for the branding, Articles for the better brand promotion of the brands.

The main essentials for the online advertising will be consisted of the main key findings as mentioned below:

1.Customers tracking & their records would be significant
2.Niche focused tools would expand
3.The trend of the e-books would gradually be dead
4.The era of the DVDs would die
5.The new trend in the pod casting which would be the blogging new language!
6.Sophisticated and proctored communities will begin popping up everywhere.
7.Blogs would be the most powerful brand building formula for empowering the online ventures.
8.Your customers will need to use your product and be successful for you to have a sustainable online marketing business
9.Personal freedom is slowly starting to be articulated as personal sovereignty.
10.Your customers will need to use your product and be successful for you to have a sustainable online marketing business
11.In-person events and training will explode
12.The daily podcast format will become prominent
13.More and more, content will need to be delivered with high-level consulting
14.More 4th wave internet marketers will emerge.
15.University educations will start to look more like internet marketing training, and internet marketing training will start to look more like university educations
16.If you want to start a blog about entrepreneurship or personal development and you dont have an angle that gets everyone in the room FREAKING PUMPED and saying theyd buy products from such a publisher
17.Apprenticeship is back.

What Is Buzzworthiness How Do We Create A Marketing Buzz

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What pops into your mind when you hear the word buzzworthy or even just buzz?

Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get an image of a busy New York street, a mall full of people, or even a festival/parade. These things also bring me back to the image of the bees buzzing around a hive of honey, the only difference is that they’re people, and the honey is something that attracts them there.

The honey in New York would be business opportunities, social opportunities, and entertainment. In a busy mall, it’s the stores with the products and services they offer. A festival or parade has festivities, extravagant performances, or entertainment value. All these things are what we could call buzzworthy, because they attract a crowd of buzzing bustling people excited and active.

So now let’s put these images in the frame of business and word of mouth/buzz marketing. When we’re trying to develop a viral marketing campaign, we need something buzzworthy. So let’s look for some honey that’ll get the bees swarming. Since we’re probably not selling honey to bees, we’ll need to find something that is sweet enough that will attract a swarm of buzzing excited customers for a feeding frenzy.

This is where things could get challenging though. It would seem that there are so many products and services out there, with so many marketing campaigns, that the swarms have scattered and become uninterested. They’ve headed for the honey one too many times with the thought of how sweet it will be, only to discover a bitter muck or molasses at best. This causes them to become discouraged, untrusting, and wary of the next guy who advertises honey.

Don’t let this get you down, or stop you from releasing a product. The fact that there are so many dud products out there can be your opportunity to release a good one. According to the contrast principle, those dud products can actually boost your recognition just by your ability to be so much better than the competition.

Now I can sense that some of you are probably thinking “How can I be sure my product is better than the competition?” It’s simple; just make a product that is buzzworthy, which means making your product sweet enough to attract a swarm of buzzing customers. How? Through excellence! People talk and get excited about excellence, and that is buzzworthiness. Here’s a breakdown of how to be sure your product is excellent.

– Don’t overhype your product and then underdeliver. You may get a swarm on the initial product launch, but when those buzzing bees find out that your honey is really molasses, the buzz will be silenced, and you can say goodbye to your customers, because they won’t be coming back for more. Only amateurs focus on the first sale.

– Give your customers a high return on their investment. This means deliver what you promised, at a fair price, and then overdeliver. Give them more than what they asked for. Add value to your product where-ever value can be added. Stick behind your product, give support for your product, guarantee your product or their money back, and tack on some bonuses for buying your product.

– Create a good Unique Selling Proposition (USP). Your USP is an attention grabbing phrase that addresses a few of the following: What you’re selling, how much, key benefits, &/or why buy from you. This is an important part of your product creation process and is best if it’s short, sweet, catchy, and enticing. Pay attention to the word “unique” in there, because you need to have a unique quality that makes you stand out from the rest of the crowd. You also want to make sure that your USP is believable. Most people know the old saying “If it sounds too good to be true, it probably is”, and if that pops into their mind when they read your USP, then you’re sunk.

Hype your product, and then overdeliver! Excellence is buzzworthy, and if you go that extra mile for your customer, and if you exceed their expectations, then they will be excited about you and your product, and they will tell others about it.

Q) What is buzzworthiness?
A) Buzzworthiness is something that is buzzworthy.

Q) How do we judge what’s buzzworthy?
A) If it’s buzzworthy, then it will create a buzz.

Q) What defines a marketing buzz?
A) If customers are excited about a product, telling others about it, and coming back for more with a swarm behind them in a feeding frenzy.

So there you have it folks. I hope this gives you a better idea of how viral/word of mouth/buzz marketing works, and how you can create a buzz with your product/service. Just one more key to note is that you should study the concept here, then innovate, and improve upon it. Some of the biggest buzzes I’m sure are still to come, and you might just be the one to start them buzzing.