Why It Pays To Be Honest In Sales By Matthew Coppola

To many business people, the belief is that honesty pays, but not enough. To survive in the cut throat world of business and sales, many feel that they need to lie or bend the truth to get anywhere in business.

But is that the case? Does being deceitful, dishonest and untruthful in sales and business really the answer to gaining success? In this article I am not just referring to small amounts of dishonesty or bending the truth, I am talking about all types and degrees of dishonesty no matter how big or small they are.

There is no such thing as a white lie. A lie is a lie.

Any type of dishonesty is created by greed for dishonest gain. Greed leads many business owners and sales people to lie. But you may justify by reasoning that “its business” and “business is business”. Many sales people even put the responsibility back on to the customer, saying that its the customers end decision and “let the buyer beware”.

But, can a theif justify his robbery by saying “let the victims beware”? Of course not! Same with in sales. If a salesperson is dishonest and makes a sale, they are just as bad as that theif. Both the thief and the salesperson have been dishonest.

The theif is dishonest by taking someones possessions without their permission and not telling them. The salesperson is dishonest because they sold the customer a product and not told them the truth about the product. The salesperson sold the product knowing all too well that if the customer knew the truth, they would not have bought the product in the first place.

Yes, honesty in business and sales may require greater time and hard work, but the satisfaction and joy from honesty and truthfullness far outweigh that from dishonesty!

But is this view realistic? Can salespeople who need to meet weekly targets follow it? Well yes they can! To illustrate, lets use an example of an employment placement coach whose job it is to place all types of people into employment, even those who are not the most preferred people to employ.

When you are advocating a candidate for a job, you may find it pays to be honest and upfront with the employer in the beginning. If you hide the negative points about a job seeker and just focus on whats good about them, the employer will be trying to evaluate them and the reasons as to why they are unemployed.

Not only that, but if they actually get the job and their negative side is seen by the employer, it will not only affect the security of their employment but also affect the employers view of you and any other candidate you recommend to the employer in the future.

Aarkstore Enterprise Crest White Case Study Using Consumer Focused Innovation

Crest 3D White Case Study: Using consumer focused innovation
to form a point of differentiation in a saturated teeth whitening marke

Introduction

An attractive smile – in particular white teeth – has become a
sought-after physical attribute among today’s self-expressive and
appearance-conscious US consumers. However, with today’s teeth whitening
market nearing saturation in Western regions, it has become hard for
industry players to achieve standout appeal. Meaningful innovation has
therefore become a key determinant of market success.

Features and benefits

* Achieve sales growth of teeth whitening products by learning how product innovation can be used to enhance brand credibility.

* Stimulate ideation and invigorate brands by learning from Crest and Oral-B’s recent success in the teeth whitening market.

* Gain a competitive edge in a saturated teeth whitening market by uncovering the core needs of today’s oral care consumers.

Highlights

Company’s research shows that US consumers are more likely to pay
greater attention to teeth and gums than hair or skin. Indeed, over half
(57%) of US consumers deem whitening benefits to be important in their
choice of oral hygiene products, according to Company’s 2010 Consumer
Survey.

Crest and Oral-Bs 3D White Collection – launched in the US in March 2010
-was the most successful non-foods new product launch in 2011,
achieving $151.1m in first-year sales according to SymphonyIRIs 2011 New
Product Pacesetters Report.

The collections market success stems largely from its ability to
accommodate US consumers specific oral care needs, offering choice
simplification, product efficacy, and value for money through
consumer-focused product innovation.

Your key questions answered

* To what extent is consumer demand for white teeth impacting on the US oral care market?

* How have Crest and Oral-B achieved a point of differentiation in the
teeth whitening market, and in doing so gained a competitive advantage?

* What are the key consumer trends shaping purchasing behaviour in the US teeth whitening market?

For More Information

poojaaark

Aarkstore Enterprise

Phone:08149852585

Email:[email protected]

URL:www.aarkstore.com

http://www.aarkstore.com/reports/Crest-3D-White-Case-Study-Using-consumer-focused-innovation-to-form-a-point-of-differentiation-in-a-saturated-teeth-whitening-market-155045.html

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Leaky Liners Seven Liabilities In Pond Liner Construction

LEARN HOW TO AVOID EXPENSIVE LAWSUITS
START TURNING NEGATIVES INTO POSITIVES
DON’T BAIL-OUT, SIMPLY PATCH THE HOLES

A Case In Point
Mr. and Mrs. McDowell of San Diego, CA contracted with a local pond liner construction company and paid them $255.000.00 to construct a pond and waterfall in the front yard of their $14,000,000.00 home. In less than 6 months from the completion date of the project, the pond started losing well over 150 gallons of water per day.

The contractor was informed of the situation and responded immediately by arriving at their home to inspect the water feature. The contractor walked up the hill, inspecting the waterfall very carefully and then back down the opposite side and without hesitation, exclaimed that they had an infestation of rats and gophers living under the waterfall portion and had chewed holes in the liner. The owners instantaneous response was,…and?, to which he retorted, “…didn’t you read the small print in your contract?…that the liner was only covered for factory defects in the liner, not for holes chewed by rodents.

Now, for the rest of the story… The “fit to be tied” McDowells hires a second liner company to come and patch the leaks for the sum of $75,000.00. Because the liner had many two ton to 5 ton boulders sitting on it than were put in place by a 50 ton crane, there was no way to check every square inch of the liner so these pond liner construction experts spent two weeks painting around the base of every rock in the waterfall with Thoroseal, which not only looked ugly, but the falls were leaking worse than before within less than 6 weeks.

The second company was down the road with their $75,000 with the same flimsy excuse that they couldn’t guarantee the gophers wouldn’t come back! The Owners sued the original contractor and won on the grounds He did not disclose all of the potential pitfall associated with the rubber liner.

Liabilities Associated With Pond Liner Construction

1. Regardless of what the contractor may think, he is subject to a libel suit if he does not correct any leaks in the pond liner, if resulting from anything other than by the fault of the customer. In most cases, if a liner leak is discovered early on, before the escaping water can cause any damage, there is unlikely to be any major consequences. However, it is a common practice in the industry for less than reputable contractors or pond builders without a license, to simply add an auto fill device in order to solve the leaking water problem. As a result, the client is oblivious to the fact their pond is leaking because the auto fill float is restoring the lost water, resulting in a ongoing saturation of the surrounding area.

2. There is a high probability that a liner will suffer a leak within the first two to 12 months as a result of poor craftsmanship, improper installation or simply from the heavy weight of the rocks puncturing the liner.
More than 33% of all waterfalls have serious structural damage within 3 years of its construction.
57% of homeowners say they’re rather unsatisfied with the way their waterfall turned out- when the project was completed.
Nearly 1 in 3 waterfalls and ponds are leaking within 9 months of completion.
27% of all outdoor waterfalls and ponds have pumps that are mismatched for their applications, creating unnecessary expenses later on..
63% of “Do-it-yourselfers” said they wish they had the proper information from the beginning or they wished they had hired a professional.

3. Due to the nature of the liner, it is next to impossible to find a leak without removing all of the rock from the waterfall and pond, which may be cost prohibitive, resulting in many pond liner contractors simply not addressing the situation. The result being a law suit, bankruptcy, and or a bad blemish on the pond liner industry. If the auto fill is turned off and the pond is allowed to leak, the water level will eventually settle out at the exact location of the leak. If the waterfall is turned off and the water level does not change, the conclusion is that it is the waterfall that is leaking, not the pond. This process quickly determines the general location of the liner leak.

4. Many times, a liner failure due to rats, mice, gophers, ground squirrels, chipmunks, etc may affect the surrounding areas, resulting in water damage to property. Flood damage to neighbor’s property, and in several cases in California, resulting in the undermining of the houses foundation footings or cracked patios and flooded basements.

The greatest drawback to filling your pond with a garden hose is the frequency of overflows and flooding associated with getting preoccupied with other tasks and forgetting to turn off the hose. “Water damage and homeowner policies can be a volatile issue in many says Don Griffin of the National Association of Independent Insurers, a trade association for property-casualty insurers. Swimming pool, ponds, spa and hot tub overflow is one of the top ten causes for home water damage claims with many insurance companies. Chief among the cause of overflowed pools, spas and hot tubs is forgetting to turn off the hose when filling, or malfunctioning mechanical float control systems. These are nothing more than common toilet tank floats (Fluidmaster) which often malfunction and will not shut off as they were designed to, resulting in an overflow and possible lawsuits from neighbors.

5. Unlike concrete and rebar ponds, using mortar to secure the rock to the concrete shell pond liners are often covered with loose rocks and boulder, since it is difficult to cement rocks to rubber liners. This condition sets up a serious liability from the injury of children and or adults climbing on loose boulders, resulting from injury or even drowning.

6. Since liners need to be cut to facilitate bottom drains and skimmers, the chance of leaks are increased from the additional loss of the watertight integrity of the liner.

7. Since liners are prone to failure from so many causes, the exorbitant cost of maintenance and repairs can become insurmountable. Leak problems alone have resulted in the failure of many pond liner businesses.

Summary
To reduce misunderstanding about the integrity of pond liners and the possibility of the customer being accidentally mislead by the degree of liners reliability, a disclaimer should be added to protect the pond liner contractor from liability. It should state clearly that the warranty only covers factory defects in the liner.

In addition, the disclaimer should point out that the liner is subject to developing leaks from gnawing rodents such as mice and rats, also ground squirrels, gophers, chipmunks, claws from dogs, raccoons etc. Also punctures may result from sharp objects, including heavy boulders sitting on the liner. It should also be noted to the client that even though a concrete and rebar pond costs about 20% more, it will last many years or even decades longer than a liner pond. Besides adding this disclaimer to the contract, you should also read it to them.

Furthermore, even though it may cost an arm and a leg to find and repair certain leaks, doing so is better than ending up with a lawsuit or irate customer. “Don’t bail-out, patch the hole.”

Don’t be opposed to offering your customers a waterfall and pond constructed with rebar and concrete, then you won’t need to ever worry about patching holes. If they say no, at least you gave them the option.

-Printed T-Shirts Are Impressive Advertising Tools

Printed t-shirts often make a statement individuals remember easily. Most view t-shirts as clothing staples and use them day-to-day, presenting the print to numerous people. This will make them ideal promotional tools. Utilise this clothing as marketing material in order to boost your visibility, promote brand recall, and sway many people to become buyers or follow your cause.

Why print on shirts?

Printed shirts help make it simple to convey what you are doing and why. A well-made layout delivers your message clearly using a mix of words and images. It is going to be easy for other people to recollect and explain when they discuss it. Wearing it on your clothing displays it to every person you encounter, spreading word of your identity and the things you do. You become an ambassador of your own brand or your cause if a person approaches you and asks regarding the print on your clothes. This enables you to make the impression you’d like your future partners to keep in mind.

Short and long sleeve t-shirt printing is likewise among the most economical marketing tools you will discover. They’re simple to produce and do not cost as much as other print materials targeting a lot of people. Choose from different colours, provide the design, and indicate the number of pieces you require. It does not take longer than a day owing to modern printing technology.

Who is going to utilise this marketing method?

Anyone that would like to make a statement should use shirts for promotional purposes. If you’re a member of a non-profit organisation or perhaps a charitable institution seeking support, wearing your message on your sleeve attracts individuals who may wish to support your cause. Providers of merchandise and services often give consumers free printed t-shirts. Ask your employees to put on the shirts one day per week to advertise your brand.

Sports teams print custom shirts and jerseys to stand for them. Promote your local team by wearing a shirt with their logo printed onto it. Show your support and earn money all at once by offering these shirts to sports fans.

Things to Bear in mind when Purchasing Custom Printed Shirts

Choose a provider specialising in multiple types of short and long sleeve t-shirt printing. They should have complete tools and experience on proper transfer, vinyl, and screen t-shirt printing procedures. Require samples of their work and make sure they only produce high-quality prints for use on your apparel.

Ask your designer to make a simple but meaningful design. Some printing firms have their own designer you could commission if you do not have your very own artist. Discuss what printing method will be ideal for your design. Transfer methods are perfect for intricate designs and quick printing, while vinyl and screen-printing is ideal for less complicated logos.

An Accurate And Detailed Definition Of Marketing

Marketing is a universal term used by laymen in every phase of society, be it in the home or corporations. This term seems common yet not everyone aware of it can express its exact meaning or definition. One will arrive at varying answers when asked for the definition of marketing. For some, marketing is analogous to advertising or selling which set them on trail as it is only partial of how marketing is precisely typified.

In general, the definition of marketing is such that it is everything a person does in order for ones product to be noticed by a customer. A couple of what this person carries out is through advertising and promotion. On the other hand, scholars delineate marketing as detailed and precise as it can be. Marketing consists of four more terms product, price, placement and promotion the 4Ps that make up the marketing mix. This expression of marketing mix is how it was illustrated by a Harvard University professor during the 1960s.

Product is merely the merchandise one offers encompassing all it can present including warranties and guarantees. Pricing is the amount that correlates with the product, which is not only synonymous with currency. It involves time and energy as well. Placement is the distribution of the product which is the method used for this product to be in the possession of the customer. These methods are either through point-of-sale, retail and online which entails the demographic area and environment the product is sold. Promotion embraces advertising, relies on publicity, and sells philosophies and brands. These 4 Ps are all what comprise an ideal marketing strategy.

This 4P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments from the definition of marketing for these to prosper. On the other hand, the terminology used for marketing a service differs. It is a bit intricate as it requires an addition of 3 more Ps other than ones discussed.

A marketing service involves people as one of its crucial factors. These people, referred to as customers, are given utmost importance as the ones given the service. Next to this category is the process of providing the service. The third is the physical evidence no one is taunted to purchase without. Physical evidence is a testimonial or a case study disclosing how other people, or customers, benefitted from the product as service. This is something abstract until it is distributed and employed, or processed, by the customer, or people.

The internet has its own set of 4Ps. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in the activities of a particular website attracts customers. Predictive modeling refers to the mathematical formula for sales models that only a few, or the authorized persons, know about. And lastly, peer-to-peer a relatively new term and synonymous to word of mouth is an important and crucial aspect in the definition of marketing. Social networking and bookmarking are two groups of websites this aspect is applicable.