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The 4 B’s of Marketing

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In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P’s, suggesting Positioning, Packaging, or People as additions to the mix.

Maybe it should be replaced by the 4 B’s of Marketing?

1. BE Real: Your marketplace is crowded with competitors, and your prospects are besieged with marketing messages. For your message to find its way through all this noise, it must be exactly on target. In any field, it’s not y how your work helps them solve problems and reach goals, and the benefits and results they can expect to see from it. What this targeted messaging requires is that you become very specific about not only who your offer is for, but what it will help them do, and why your solution is the right one for them.

2. Be Pulling vs. Pushing: In the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large. You need to pull toward you exactly those clients you want. Push-style marketing includes cold calling, unsolicited mail or email, paid advertising (online and off), promotional events like trade shows, and some forms of PR, like blasting out press releases. Pull marketing, on the other hand, is focused on building affinity and connections. To attract clients in your niche, you might develop referral partnerships, become visible at networking events, get booked as a public speaker, have articles published or build a content-rich website. You’ll find it much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise for free.

3. Be interesting: You must position your business in the mind of your prospective clients as the best possible choice for exactly what they need. Broadcasting a muddy or generic marketing message won’t be enough. Your clients need to understand “what’s in it for me?” Be the place they go when they need something. 4. Be there: Clients are wary – and justifiably so – of committing to spend hundreds or thousands of dollars on something they haven’t been able to experience in advance. Without tangible evidence to go by, they base their decision on how much they trust you. A significant portion of your marketing activities should be aimed at increasing your credibility. But one of the best ways to build trust is also the simplest. Allow clients to get to know you, be part of their everyday life. Use of your website, services, ideas and advice that you can offer are all important mixes.

4. Be Fast: In today’s world, the most important. The key is hitting the right client at the right time with the right product in the right way, the first time, because you may not get a second time. You have to identify their need or problem, provide the solution, understand the resources needed and the decision process they will use. You have to have a process in place for doing this or the process itself will lead to slow and inaccurate decisions. Effective companies have processes that drive decisions, not delay them.

And this is all marketing!

Super Talent Automotive Ssd Features Novachips Sata3 Controller

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San Jose, California – Super Talent Technology, a leading manufacturer of NAND Flash storage solutions and DRAM memory modules, and South Korean fabless semiconductor company Novachips Inc. announces a development project to make the dedicated Automotive Solid State Drive (SSD) based on Novachips SATA 6Gbps SSD controller, NVS3600.
Super Talent is a leading manufacturer and provider of Automotive SSD that currently delivers the SATA 3 6Gbps-based automotive SSD as the main storage device of the AVN system mounted on a luxury car. It is the worlds first SSD mounted on the AVN system for regular cars.
The Automotive SSD market demand is expected to continue to grow, much as the SSD market has dramatically grown in last three years. This growth can be explained by the high IOPS of SSDs, which can guarantee the performance into the different paradigm of multimedia for automobiles. Physical reliability is also key factor of automotive SSDs. Super Talent has chosen the right industry to build product for as the annual market size for automotive SSD is expected to reach 25 million units by year 2017.
Automotive SSDs are an integral part of the consumer experience when they are using their car, so we want to produce the best possible device. We are excited to partner with Novachips, Inc. because their controller helps us provide an excellent automotive SSD that is extremely reliable and delivers exceptional performance.
Shimon, VP of Engineering, Super Talent Technology
Storage devices for cars must be designed to tolerate vibrations and shocks that constantly occur during the cars movement. Since the SSD has no moving parts, it is the optimal storage device for automotive AVN system. Super Talents automotive SSD also has highly reliable SPOR (Sudden Power Off Recovery) which backs up data in the event of sudden power loss to the system. One of the major reasons that Super Talent chose Novachips as the partner for their automotive SSD is the reliability on SPOR test.
We are very pleased to join hands with Super Talent in Automotive SSD Project. Automotive SSD is going to change the environment for Automotive AV System. NVS3600 series of Novachips are optimal solution not just for consumer SSD market but also for industrial sector as well. – Daniel Kim, CEO at Novachips, Inc.
About NOVACHIPS
NOVACHIPS Inc., founded by Flash semiconductor developers, is now offering a high-end SATA 6Gbps interface SSD controller and IP cores adoptable in SSD, USB and ECC. The company plans to release a next-generation hybrid SSD controller compatible with SATA3, USB3 and PCIe. NOVACHIPS advanced design capacity results in innovative solutions for the Flash semiconductor field. For more information, please visit www.novachips.com
About Super Talent Technology
Super Talent Technology Corporation based in San Jose, California, designs and manufactures a full range of DDR, DDR2, and DDR3 memory modules and flash based SSD and USB storage devices for computers and consumer electronics. An ISO 9001 certified company, Super Talent utilizes its state-of-the-art factories and leading-edge components to produce award winning products with outstanding reliability. Super Talent is an active member of the JEDEC and ONFI. With over 250 patents, the company was ranked in the top 50 of the Wall Street Journal’s Patent ScorecardTM for the IT industry three consecutive times.

Five Striking Features Of Outdoor Advertising!

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The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

The Right Way Of Choosing Barbour Jackets

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There was a time when jackets were associated with winter. But, thats not the case today. Now, you can find jackets to be made with such material and fabric that they can be worn in all seasons. Still, there is a large majority of people thinking that jackets are suitable for winter. Well, it doesnt matter if you are from the first group, or the second, you still need to find the best jacket offering the best value for your money.

This is when you can consider the option of shopping for Barbour Jackets. This is the brand of jackets where you can find some of the most amazing designs with top-notch quality. The best thing about this brand is the availability of fresh designs. Thats why it is one of the most favorite designs for youngsters. But, just like buying another piece of clothing, you should never buy jackets without paying attention to few important things.

In case of Barbour jackets, there are few things that you should understand. The first important thing is that these jackets are not cheap. It means you have to spend a good amount of money to grab one such jacket. As the price is on the higher side, you should be extremely careful when selecting a jacket. Following are few things that will help you get a better jacket for yourself.

Before finalizing your buying decision, do make sure you are buying a jacket that is according to the latest trends. There is no point in buying something that has gone out of fashion. Yes, there are some vintage jackets, but you should buy them after checking their demand. This is something that will help you get more satisfaction after spending your money on Barbour jackets.

Another important thing that should be remembered by all buyers is that not all Barbour jackets are for all. It means there are some jackets that will never look good on you. Just like all other clothing options, jackets should be bought if they compliment your figure. If you have wide hips, you should spend some time in learning if longer jackets would do well or not. All these things should be taken into consideration before shelling out some money.

Although there are many other things that a person should bear in mind, these two are the most important of them all. But, it is also crucial to mention that though these points look simple, they ask you to spend some time in conducting a thorough research. Without conducting any research, you are not going to learn a lot about the latest trends or about the jackets that compliment your figure. So, get ready to collect some info before you finally purchase a Barbour jackets.

Cash Flows . Timing Is Everything When It Comes To Financing Business Cash Flow And Capital Management

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Working Capital is an area of business that requires solutions that revolve around timing. Timing is everything when it comes to the fundamental problem of managing and solving the cash flow conundrum!Let’s examine some of those solutions using the example of a company trying to grow… which is what it’s all about is it not?!

This is when what we could call your ‘ cash flow cycle ‘ needs to be both understood… and addressed. That’s because the concept of timing has just kicked in … your have produced your goods or provided your services and a specific amount of time has lapsed as you now generate revenues via invoicing… and wait for payment. It’s no secret that that whole cycle varies between each company and industry. But whether your cycle is 30 days or 120 days the effects of that timing require certain activities to be financed.

The timing around this cycle, as well as the solutions that your bring to bear makes or breaks your overall liquidity and solvency – aka ‘ Survival’!Example of the need to finance that cycle are should be quite clear – your firm must buy supplies or inventory, at the same time taking on payables. Wages and salaries must be covered and then you’re in the waiting game when it comes to delivery and acceptance of your goods and services, as well as final payment from your clients based on your credit terms. It’s therefore no secret to the business owner to see that using our example it can easily take those 30-120 days for a dollar to in effect flow through your company.

Again… it’s ‘ timing’!When you look at your balance sheet you see that the ratios of current assets and liabilities have also changed dramatically. You’re unfortunately less liquid and this can only be solved by financing the shortages you have carried. Of course your customer could pre pay you in advance for orders, or pay you ‘ cash on delivery ‘ but that’s not the perfect world we dream about.Financing business cash flow is all about monetizing and managing your assets.

Solutions in Canada include:

Receivable financing
Commercial bank lines of credit
Asset based lines of credit
Sale lease backs
Tax credit monetization
Purchase Order and Supply Chain financing

Utilize one or a combination of solutions to manage the ‘ patterns’ of financing that your business needs. Seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist your with putting together a solution that addresses the timing of cash flows and capital in your business.