Creating
a culture of innovation is perhaps one of the most important goals that
any business in Australia is looking for. Why not? Innovative people
are the key to the success of a company. The ideas they come up with,
the unique solutions to their problems, as well as the creativity used
to do it, can make all the difference to your business. And it can have a
huge impact on your lead generation campaign, since each business
prospect will present your telemarketing team various issues that will
need solutions. You want to get better sales leads? Then get innovative.
But how do you foster a culture of innovation in your attempts to more
sales leads?
Below are just a few steps:
1.Fan
the flames of passion – passionate employees feel that they must do
something great for the company. The passion to change the world, or
maybe the company they work with, is one of the most powerful drivers
for them to seek great solutions.
2.Reward creativity – we have
seen it in a lot of companies, how they want to innovate, but actually
punish those who do things differently. It is good to remember that
being innovative will require changes in what one usually does. Reward
creativity, either through public or private praise, perks, or maybe
that occasional bonus check and you will get better results for your
firm.
3.Encourage autonomy – just imagine what we will get if
Michaelangelo bowed down and followed the Pope’s idea on what to paint
on the Sistine Chapel, and you might get something too bland for your
taste. It is the same thing with your company. If you want to get good
B2B leads, then you have to give your team free reign on how to
effectively generate them.
4.Approve courage – one reason
creative ideas land up in the dumpster is because the people who thought
them up were discouraged by setbacks. Let your employees feel that you
will not judge them harshly. Instead, encourage them to take smart
risks, and whatever happens, be there to support them.
5.Fail
positively – sometimes, failing can put a damper in the creative and
innovative spirit of your employees. Once that happens, let them know
that you can do better, and whatever bad results you get could be
chalked up as a lesson to be learned. The point here is to keep going
until you succeed in reaching your goals.
6.Go to the basics –
why did you go into business? it is to succeed, right? Keep that mindset
and you will keep things going well. If a part of your business is
generating a lot of business leads, then try splitting them into two.
You can keep your people thinking of various ways to keep improving and
reaching the numbers again.
7.Promote diversity – you might be
surprised at the ideas that you might pick up in a diversified work
environment. People of different mindsets, cultures, color, gender, and
even sports teams can work together to come up with great solutions for
you business problems.
The only thing that remains is for you to put these steps into a reality.