Reliance Retail Jv Vision Express Forays Into Mumbai

Vision Express, the 50-50 Joint Venture between Reliance Retail and Pearle Europe, expands its base nationally on the occasion of its first anniversary, by foraying into Mumbai. The opening of the first Vision Express store in Mumbai is in sync with the brand’s aggressive retail expansion strategy which has helped Vision Express establish a formidable presence with 41 stores across 18 cities in the country within the first year of its operations. The Mumbai outlet is the 41st Vision Express outlet store in the country and reiterates the reputation of Vision Express as one of the fastest growing eyewear retail chains in the country.

Having embarked on the retail journey in December 2008, Vision Express has been changing the landscape of the eyewear retail industry in India by opening world-class optical stores across the country. Within a short period of time, the company has established a sizeable geographic presence and introduced unique services, stylish international products and exacting quality standards, at very sharp prices unparalleled in India’s eyewear industry. The Mumbai foray in collaboration with Reliance Retail is part of an overall aggressive expansion strategy by the format which will see wide-spread expansion in terms of cities and number of stores in existing cities in its aim to achieve numero uno optical retail chain in the country.

On the occasion of the launch, Mr. Guillame Brouwet, CEO, Vision Express said, “We are proud to complete a great and successful year of our presence in India. The phenomenal customer response to our stores has helped us bring the best of optical retail experience to the Indian consumers through our network of 41 stores across 18 cities within the first year of our operations. With the thought of extending the unique Vision Express experience further, on our first anniversary in India we have launched our first store in Mumbai and will expand to several new geographies in the months ahead. Through our ever expanding network we promise to bring international quality and several first-of-its-kind essential and compelling services at very competitive prices to the Indian consumers.”

The new store is located at Shop No. UG 33A, Next to Westside, Korum Mall, Near Cadbury Compund,Thane (West) – 400 606, Thane, Mumbai along with several other Reliance Retail outlets. Like all other Vision Express outlets this outlet too will offer a wide variety of fashionable and trendy optical products at affordable prices. Vision Express, Europe’s largest optical retail chain will present its global optical retail expertise through this store to the consumers in Thane and surrounding areas. With its experience in more than 25 countries, Vision Express aims to provide shoppers across India a never before experienced shopping delight through the expanding network of Vision Express stores. The core of Vision Express, “We see it your way” reflects the brand’s mission to optimize customer experience and satisfaction.

With Reliance Industries as their supporting partner the Vision Express store launch in Thane will be supplemented by special 1st anniversary celebrations targeted at bringing additional benefits to the consumers including its highly popular free eye test for all customers. The free eye test at Vision Express is a complete 11 step eye test that includes a special eye pressure check. This is a unique process, certified by LV Prasad Eye Institute. Post the eye test, vision experts at Vision Express will help customers select the right products for their eye care needs. This apart, the new store has also introduced a special inaugural offer that entitles customers to 25% 0ff on frames and sunglasses.

Apart from free eye test, Vision Express also offers express service for spectacles with single vision standard lenses, and other services like free cleaning of glasses and repairs for all customers. Its strategic association with L V Prasad Eye Institute, a world class eye institute ensures all Vision Express staff undergoes rigorous training in eye care and thereby offer excellent customer service.