Point 1
When considering where you are going to have your premises build sure that you weigh out the cost verses the revenue. If you only have enough to cover the costs of rent for a short time then this will be a problem. Remember that there can be a large cost to fitting out a premise for business.
Point 2
People don’t like to be sold to so if you undertake a marketing strategy that involves providing rich information rather than just a sales brochure then customers wont experience pressured. By providing helpful and education material you will bring people onside and towards more sales.