It is not hard to understand why LCD displays screens are rapidly being adopted by retail stores and restaurants. InfoTrends conducted a digital signage study where they polled consumers and found that “digital signage displays have a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a 31.8% upswing in overall sales volumes, generate a 32.8% growth in repeat buyers and generate 32.8% more in-store traffic”.
LCD display screens are being used by restaurants for displaying the menu and entertainment, by garment and clothing retail stores to show videos of fashion shows and to showcase various products, and by automobile dealers as video walls to provide the feel of the car on the road and to keep the customer occupied as they wait for sales agent or other people.