Cultural
Inheritance& Innovation now becomes a fashion, existing in the city
renovation and education. Of course, it is also a heat topic in the
building of the fashion brand, especially in those luxury brands such as
GUCCI, LV, CHANEL, etc. The most reason for why the cultural
inheritance becomes so popular is that as the increasing competition of
fashion industry, how these luxury brands should do to keep themselves
in the top place in the market.
So,
what are the brand’s historical and cultural heritance? Are they those
remained from the original which build by the founder? Or the burden
occurs during the development of the brand. All these questions are
highly focused by the operators of the luxury brands. They are all
spending much time in keeping balance of the PAST EXPERIENCE and PRESENT
FASHION.