Knowing how to approach investors is not the only thing you need to know when you meet with an investor. Investors like to see numbers and you need to be well prepared if you dont want to get blown out of the water. Usually, when you meet with an investor, an investor will ask you several questions that can cause you to either win the investment or loose the investment, depending on how you answer these questions and how well you can defend your answers.
How much money are you asking for and what will you use it for? This obviously will be the first and the most critical question an investor will ask you as he starts the meeting with you. How you answer this question can be very critical. If your figures are wrong and your answers dont seem confident to the investor, you can kiss the funding good bye. So, what can I do to have the best chances to win the investment that I need for my company? When preparing your business plan, you should think about spending money to hire the right people and obtain the right resources to have a good realistic prognosis that investors can be interested in. The first thing you should do is to hire an accountant and legal counsel. What? Why do I need a lawyer for? Companies need to be registered and need to have a legal definition. Legal definition is usually the abbreviation that follows your companys name, such as LLC, Ltd., Corp., etc. These are usually the legal titles in the United States. Other countries can have different legal definitions for companies, such as GmbH or AG in Germany, OOO or OAO in Russia, s. r. o. in the Czech Republic, etc. A good business lawyer can find the best legal definition for your company, which investors would like to know. The accountant should be hired to balance the books and have all the percentages of your company well balanced and clearly defined.