When designing an ecommerce website, one can take a lot of good lessons from a well oiled brick and mortar operation. ATAK Interactive is a well known Los Angeles web design company who offers 10 lessons from a brick and mortar model that one can apply to their website plan.
1. Add Security and Show its There: Think about walking into a store. Right away one sees credit card icons on the front door and a well dressed security officer at the door greeting customers. Security not only keeps users from stealing, but security also helps users feel safe and protected. Make sure you show your users that the site is secure. Because you sell products, make sure your website has a SSL which is encryption for your website. Once this is done, show the icon provided by the SSL Company on the home page to show users it is there. Users want to see two things, the logos for all website security measures, as well as the little lock icon in your web browser that confirms the site is secure. Look professional and secure, it goes a long way.