An instant outdoor advertising campaign is one of the most cost effective ways to communicate your message to your potential and current clients who live and work in the area. Signs work to remind people you are there, implant thoughts, sharpen an identity and state a brief message. They are the original Geo-targeted advertising!
Many small businesses think outdoor advertising is just for big brands. The think the cost is prohibitive and never even consider it as part of their advertising mix. That is a big mistake.
Dollar for dollar and pound outdoor advertising is is one of the most cost affective methods you could use to target local markets.
Instant advertising campaigns can be set up where your customers live work and play in …well in an instant. The artwork is often included in a monthly fee for leasing a location and it doesn’t have to be a full size billboard costing thousands a month. Prices start as low as $50.00 a month for things like bus benches and usually reflect the traffic flow. Competition for return on investment guarantees this media is priced right because unlike newspaper advertising and other print media there is a limit to the number of locations available.
Street furniture like bus benches and recycling bins can be found in hundreds of cities in Canada and the US displaying advertising to local markets.
Outdoor advertising like this is a great place to start an advertising campaign, drive traffic to a website, build a local brand and remind your customers you are there for them.
Many of the businesses using this method start with one unit and scale up as businesses increases.
Does it work?
Well I manage advertising campaigns in 263 locations for over 100 clients. Most of them stay with me year after year, on average more than 5 years on a single location and some have been on several locations for more than 25 years.
Instant outdoor advertising campaigns are custom made for businesses on the street looking to master local markets. All kinds of businesses.
Our services are custom built for shop owners, doctors, lawyers, dentists, plumbers, real estate agencies, pharmacies, drug stores, dry cleaners, restaurants, garden centers, boutiques, publishers, physical trainers, pool cleaners, grocery stores, bookkeepers, therapists, insurance brokers and anyone else with a business, service or store with walk in traffic.