There are other useful definitions in this field, for example,
creativity can be defined as consisting of a number of ideas, number of
diverse ideas and a number of novel ideas.
There are Innovation Management Process that enhance
problem identification and idea generation and, similarly, distinct
processes that enhance idea selection, development and
commercialization. Whilst there is no sure fire route to commercial
success, these processes improve the probability that good ideas will be
generated and selected and that investment in developing and
commercializing those ideas will not be wasted.
Innovation or Profit?
Often
the mission statement of an Innovation Management Systems includes a
nebulous goal to innovate, but the real goal is to make a profit:
a) Most innovations do not lead to profit.
b)
Yes, you must always be flexible enough to innovate, but that requires a
whole new set of strategies, competencies, resources, processes and
networks. Only successful innovations will make this profitable.
c)
Most successful innovations are incremental, not radical: moderately
new to market, based on tried and tested technology, saved money, met
customer needs and supported existing behaviors (Franklin, 2003). Most
Innovation Management Process is simply the result of identifying and
solving problems and most leaps are the result of cumulative periods of
consecutive problem solving.
d) Most successful innovations take time to bear fruit – at least a few years, too long for impact in the annual accounts.
Conventional
(i.e., not innovative) thinking would have us believe you cannot plan
for a brilliant idea or for scientific breakthrough. ..Such
breakthroughs only occur randomly and without warning. While this may be
true for some scientific advances, it is not true for innovation: you
plan for innovation by growing the right culture–and creating and
supporting the conditions for that culture to thrive–to make innovation
happen.
When you look at successful companies–consider Apple,
or 3M, or Facebook–it is tempting to think that one brilliant idea
catapulted them to success. The reality is often much different.
Innovation – like many other business strategies – is more frequently
the result of a robust process developed within an organizational
culture of Innovation Management Software?
Innovation Management
Systems are much greater than generating ideas or taking risks.
Reframed as a business strategy, it becomes much easier to approach
innovation as something that requires planning, cultivation,
implementation, and management in order to succeed.
By planning,
cultivating, implementing, and managing a process to support
innovation, managers make creativity and discovery repeatable–even
predictable. While the most winning and actionable ideas may always
retain a bit of that “where did that come from!?” personality,
innovation-driven teams know that these “serendipity-like” surprises are
nothing short of strategically planned innovation management software
at work; supported by management and engaged in by all.