Growth Of Indian Lingerie Retail Market-popular Lingerie Trends

Lingerie has been an integral part of every womans wardrobe and many innovations have been brought into the design or style ever since the time it was first introduced. There are many reputed lingerie brands in India which have come up with their designs to suit the Indian body type, choice and sensibility. These are priced at various affordable ranges to meet the budget of all sections of the Indian market. The recent Indian Lingerie buying trend among women shows a drastic change in the selection of such inner wear. Lingerie is no more considered just an essential inner garment but apparel that can accentuate the curves making one look and feel feminine like never before.

The different Indian Lingerie brands have designed such inner wear apparels for catering to all segments of buyers in India. One can select their pick of such inner garment according to their need and purpose. Choose from among the right size to get the perfect fit which is a vital factor in the making of such lingerie. This is why it becomes indispensable to buy intimate garments only after trying out the fit and size. In the recent times, there are many women who go out lingerie shopping unlike those times when women used to consider wearing inner wear as just mere bare necessity.

Nowadays, women in India bear less inhibition and are more open about the kind of lingerie they want to wear or don under a particular outfit. Owing to this drastic change, there are many international as well as Indian lingerie brands which have come up with a bold and exciting line of womens lingerie in India. There is simply no end to the variety available in such lingerie. Depending on the budget, women can now buy their pick from those cheap and affordably priced varieties or even from those expensive ones.

The price of such lingerie is largely dependent on the fabric which is used in the making. It might vary from cotton, lycra, mesh, satin, polyester, lace and others. The buying choice of women is entirely related to the occasion or dress when it comes to lingerie. For wearing on formal events or those special moments, one can choose from those under garments made of fabrics like lace, net, mesh or satin. This is surely going to compliment their style or dress for chosen the event. Again if you are looking for something for daily wear or suiting a casual occasions you can try from those lingerie line made of cotton.

One cannot just ignore the comfort factor when it comes to buying lingerie. Great intimate wear is all about finding the right fit, quality, colour, style and trends. The changing mindset of Indian women along with their changing dressing style has brought about a lot of transformation in the designs. This phenomenon has given rise to a lot of international influence in the design of such inner wear apparels. The sudden influx of renowned international brands in the retail lingerie market of India has led to organized growth of this industry and has provided that much-needed boost to the economy. The phenomenal growth sales rate in the retail lingerie market is enough proof of the booming profit derived from various lingerie majors.