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Fashion industry has gone through a rapid transition during the past decade. With unpredictable trends popping up every now and then, who is leading the industry?

In a global perspective, fashion apparel is one of the most important sectors in the clothing industry in terms of customers, investment, revenue generation and employment. The industry is anticipated to grow in leaps and bounds in the years to come. Apparel industry, like the autumn trees shedding leaves, making way for future growth is experiencing changes frequently, undergoing positive evolutions. A recent market estimate states that global fashion apparel industry will reach a value of $ 1,781.7 billion by 2010. Apparels, especially fashion garments have a very short life cycle with unprecedented trends springing up every now and then. Manufacturers adopt creative ideas to enhance their business models and strategies.

Consumers – the driving force:

Todays consumers are well aware of the upcoming trends, and competitive pricing. Media such as internet, magazines, and television are playing an integral role in spreading the awareness. They have become more demanding, expecting a cost-effective deal in terms of both quality, and pricing. Fashion apparel industry is one of the fastest moving industries and is more consumer driven. Apparel retailers sketch solutions for branding their merchandise, and enable adequate supply of products through their supply chain. Manufacturers are putting their best foot forward in improving the performance of the apparel supply chain, and offering a wide assortment of garments matching with the latest trends.

Fashion Forward Consumers the key facet of apparel retailing:

A recent market survey by Acxiom exploring the fashion choices, and preferences of customers revealed that they can be classified into three main categories:

“Fashion Forward consumers: who look for latest trends and styles.

“Traditional consumers: who prefer to have a conservative look in their garments.

“Value driven consumers: who seek more value and comfort in their apparels, rather than fashionable looks.

The research further states that, of the total mass of consumers surveyed 50% of them are value driven, 34% of them are traditional, and fashion forward consumers make a mere 16% of the total population.

Despite the minority population, the third category of consumers, are likely to spend more on apparel purchases than the other two groups, and have the tendency to refer their friends and colleagues to their preferred retailer. Fashion forward women tend to spend 1.7 times more on apparel comparatively over traditional consumers, and 2.7 times more than value driven consumers.

Characteristics of the Fashion Forwards:

“Fashion forward people generally belong to the higher income group.

“People from the age group of 18-33 are more fashion forward though they constitute of only 27% of the total population.

“Fashion forward women account for 32% of the total sales of apparels which is almost half of the purchases of the women from the other two groups.

“Irrespective of their income level, fashion forward people like to shop in Departmental stores, and specialty shops for their apparels.

“They prefer to shop for fashionable apparels and a fashion forward shopping experience.

Retail Strategies:

In this highly competitive world, retailers have to compete more than ever to gain the customers attention. Retailers come up with creative ways to convince the customers, making their shopping experience more memorable, and convenient. Achieving high performance requires the communication of a core set of emotional values, and establishing continuous relationship with the customer.

“Special Discounts: Consumers can pre-order apparels from the forthcoming collection and avail a significant amount of discount.

“Feedbacks and Suggestions: Retailers take regular feedback from their customers.

“VIP Privileges: For a specific amount of money paid, the customers get exclusive privileges along with the apparel of their choice.

“Credits: For every apparel purchased, the customer gets credit which can be added up, and redeemed later for specific services.

The harness of the fashion apparel industry is undeniably in the hands of the fashion forward customer, despite of their small size. A customer, who is satisfied with his shopping experience with a particular retailer demands even more the next time. In the business of fashion apparels, the success of the retailer depends on his ability to understand, and exceed the customers expectations, to surprise, and excite them.

Fashion has become a statement these days, style culture, tradition, likes, ethnicity are factors which combines when, can be seen in the outlook a person. Personality grooming constitutes a major portion of fashion, clothing or the attire of a person. The persona of a person is said to be reflected in the way he dresses himself. Every human being has his own style statement which corresponds to the clothing sense and the way he carries himself. These clothes and the accessories we wear forms the part of fashion designing. Not only clothes, shoes, accessories, bags, all forms a part of fashion designing, and the professionals designing them are called fashion designers.

Fashion designing has grown manifold due to the awareness of the common masses about different products in this line and their increasing consciousness about their looks and appearance. As it is said, first impression is the last impression and the first impression of any person we see is formed by the clothing style he carries and fashion designers play an important role in the forming that impression. The professionals in fashion designing always seek some new ideas to implement in their productions, which are then practised by the common masses in the form of wearing their clothes and other designed forms.

Candidates aiming for Fashion Designer Jobs must be very much aware of the types of cloth and should posses familiarity with the quality and life of the cloth and material concerned. A fresher from college, applying for job in the fashion industry is generally advised to first in large fashion houses as a trainee. Because, it is being a trainee that one gets to know all the intricacies of the industry and gets familiar with the working culture. Following are the sectors, working under which, one can be a part of fashion industry:

1.)Textile Industry
2.)Retail Sector
3.)Accessory Designing
4.)Shoe Designing
5.)Jewellery designing
6.)Leather
7.)Technical textile
8.)Chemicals and dyes

Delhi and Mumbai are known as the fashion hubs of the country due to the demand of fashion products in these cities. They have many famous fashion houses and stores or show rooms of the respective brands. Indian fashion industry has grown a lot, also due to its traditional factor. The traditional and cultural attires of India are highly demanded in the foreign lands. Also, many Indian designers have adopted their area as western dressing, and have been equally successful all over the world. Though a person in the starting has to work as a trainer or intern, but with time and as he earns expertise in the field, he can also start his own brand. Creativity and innovation are the success drivers in the fashion industry.

Other than creativity and originality, one also need to have good communication skills and the ability to socialise. Such talents and professions, come into highlight with the word of mouth, therefore one needs to talk about his products and talent more often to let the people know about his work and interests. These days, internet plays a major role in socialising; one can easily market your brand in the market through the net. Social networking sites, blogs, are the ways through which one can write about his views and can showcase his work to the entire world. Its a very interactive and useful media to track the target audience and best thing is that one can know the feedback of his work from his clients on the spot. Other than working as a designer one can work as a business developer, analyst, store manager or technical designer in the fashion industry, which enlarges the arena and the scope of work for the candidates in the industry.

Karnataka is a state in southern India that Kannada language as the primary, even if people who do not know anything about this could have heard of Bangalore, which is the capital of Karnataka. Like every other film industry in Karnataka India even has its own film industry based on its most popular language, to understand the culture followed in this state, just watch movies Kannada if it is on point to make their stay in this state or even those who are working in this state, it is good to have prior information on the state and the people before entering the state.

It is a common belief that most Hindi films are the traditions and cultures of the Indian community, which is also true to some degree and also the main reason to attract as many people looking for international law and learn to understand Indian culture. Hindi films mixed emotions, drama, comedy, drama and action have ruled the heart of many people in the country and also through various other countries. However, these traditional concepts in Hindi films have taken a lift and change to a better understanding to occur in everyday life.

Hindi is the national language of India, if the Tollywood film industry is celebrated throughout India with the number of Telugu films being produced each year, even Bollywood movies have made their mark at international level . the Hindi film industry is called Bollywood, which is highlighted in Hindi films and have gained a reputation as Bollywood films. The history of Bollywood films dates back to 1913 when the first silent film Raja Harishchandra on screens that was highlighted by Dadasaheb Phalke. The success of this film has inspired many individuals to think of movies in severe conditions instead of having an opinion about this at low prices.

The above fact shows that dialogue even Bollywood movies may be popular in the eyes of many spectators who become stimulating factor to win the popularity of the film. There are so many Bollywood films have been produced for decades after decades and became popular with viewers thanks to the inclusion of hit and exciting nature of dialogue altogether corresponding to sequences of events seen in movies. Therefore, we can deduce that the dialogue has an important role to play, especially in connection with the films of Bollywood to be a puzzle blog.

Popularity of Hindi films are not just limited to India alone, but they are also very popular in some countries outside India and to name some of them are Nepal, Bangladesh, Pakistan, Indonesia, Singapore, Dubai, where many people knowing Hindi resides. Although popularity does not guarantee the quality of a film, in this context all Hindi films are produced in a year are not great qualities, but people’s tastes differ from person to person and is the why a certain type if not the quality of the movie also gets the popularity of this variation in taste among the spectators. However, this does not mean that there is somehow the Hindi film quality is not produced at all. There are certainly good directors who made the quality of Hindi movies for decades.