Be Creative. Facebook is a distinct ball of wax and demands a diverse amount of treatment than a typical web page. Since a Facebook page represents a hub of your community, you will need to be a bit careful while giving it a creative twist. Try to focus your attention more on representing and reflecting your company’s brand worth and corporate ethos. If you possess a Twitter stream or YouTube page you can easily install these with free Involver apps.
Customize. Don’t follow anyone if you want to keep the attention of your fans focused on the content in your web page. Try to make your page look simple rather than making it splashy by adding loads of unwanted images, fancy fonts, and graphics. Add a call to action graphic with an arrow pointing to the “Like” button, and asking users to click it. Attempt to get the hang of FBML as it comes along with a number of Facebook only modification choices. You can make use of a “Fan Gate” to offer incentives for fans to “Like” your page. A fan gate is a excellent way to instantly provide a gift, such as a free ebook or video, once people to join your page. Using this strategy is a terrific way to convert more visitors to your page into fans.
Offer something Unique. If you are serious about making it big on Facebook, you need to provide your visitors a motive to return. You can use Facebook coupons as bait which will help you to drive traffic from your Facebook fan page to your website and you will get to see a notable uptick in revenue at the end of the day. Many other well-known choices that you can give a try are low cost coupon codes, free of charge products, and interesting free content through your blog.
Use Photos. Attempt to refresh your Facebook fan page by regularly changing it with images of company’s events, employees or anything you want. Make sure that the photos you post look professional and go with the custom theme of your Facebook fan page. Tag your employees and fans with these photos so that you can attract new fans in as these kinds of photos are posted to their respective news feeds.
Be Interactive to Get a Better Response. Allow your fans to participate in an interactive chat session on unique topics with help of a live chat application. It not only helps encourage a communicative environment in the fan page but also aids in reaching out to a wider spectrum of consumers. One strategy to do this is with a live video feed using uStream. When you begin to. broadcast live you may get your Facebook fans to join in by posting about this on your fan page. Send an update about the broadcast a day or two before to get the maximum amount of people in on the chat.
Implement a Subscriber Form in your Page. Think “outside of the box” and make use of your Facebook page to catch emails. Make your fan page look more personalized and enhanced with the assist of a subscriber form which makes it possible for you to manage your feeds more systematically and easily. Add video and RSS feeds to your page to get your fans engaged. To make your customized fan page more optimized and available for users and fans, add new and interesting video and RSS feeds that help you contact far more folks with the mediums they like most.
Add a Store to Your Page. Use your customized Facebook fan page design to sell products directly to your fans. With help of custom applications you can add new features that not only allow you to upload and exhibit your products online, but also sell products and services. After a store is added into your page a visitor can simply click the ‘buy’ option in your store to invest in your products and services. You are able to connect the buy buttons on your page directly to paypal and have your fans pay you right there and then. Cha-ching!
Scope for polls and surveys. The most beneficial way to benefit from the fan page of this widely popular social networking site is to allow your visitors and fans with an open interactive ambiance. A few ways that you can get feedback from your fans are with; polls, discussion apps, surveys, or simply by asking your fans questions about how you can enhance your user experience.
Consider your Page a top priority. With over 620 million users Facebook is now too big for any business to disregard. Any business that is serious about creating a community of customers who are also evangelists should consider maximizing their Facebook presence a priority. When it comes to making your Facebook page stand out don’t be afraid to be different, but implement the solutions for success that are proven to work. Get to know your audience, ask them what they like, and then deliver it and you will notice your engagement and interest (and fan count) will rise. Contests and giveaways are a fantastic way to stand out, as is terrific content that gets people talking about your page.
All posts in Business Strategy
Electronic commerce, commonly known as e-commerce and e-comm., is the buying and selling of products or services over electronic system such as internet and other computer networks. E-commerce is commonly used for net banking, online shopping etc…
This paper examines how globalization of e-commerce is impacting business in general. With the increase of internet-based technologies, it has been the reason for recent stimulus globalization. In this Information Age, Internet commerce is a powerful tool in the economic growth of developing countries. While there are indications of ecommerce patronage among large firms in developing countries, there seems to be little and negligible use of the Internet for commerce among small and medium sized firms. E-commerce ensures better business in the SMEs and sustainable development of economics for developing countries.
E-commerce allows companies to increase their sales in domestic and foreign operations and the flexibility afforded by the technology also provides less costly opportunities to locate operations strategically. E-commerce not only reduces communication costs, but also increases flexibility in locating activities. Research point indicates that internet technology has led to an increase in international trade (Freund and Weinhold, 2002, 2004). This is the evidence of how it suggests profits from foreign operations have also increased in recent years (Hilsenrath, 2005). In the emerging global economy, e-commerce has increasingly become a necessary component of business strategy being a strong catalyst for economic development.
Integration of information and communications technology (ICT) in business has evolved the relationships within organizations and those between and among organizations and individuals. The controversial current social and economic trends are globalization and the widespread adoption of information and communication technologies (ICTs). Many argue that these two trends are closely associated, each driving the other forward, and both being driven by other common forces, such as trade liberalization, deregulation, migration, and the expansion of capitalism and democracy (c.f., Held et al., 1999). Pohjola (2002) argues that the twin forces of globalization and the ICT revolution are combining to create the so-called New Economy, marked by higher rates of economic and productivity growth.
“Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” cited by (Bradley et al., 1993).Specifically, the use of ICT for ecommerce in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. Prior to development in the Internet and Web-based technologies, the distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down.
Together with the appropriate strategy and policy approach with e-commerce enables small and medium scale enterprises to compete with large capital-rich businesses. On another plane, developing countries are given increased access to the global marketplace, where they compete with and complement of the more developed economies. Most of the developing countries are already participating in e-commerce, either as sellers or buyers. However, to facilitate e-commerce growth in these countries based on globalization phenomenal, the relatively under-developed information infrastructure must be improved. Significantly, economic trend of the past decade is the growing use of the Internet for conducting business.
Russian Market Entry Strategy / Russian Business Development Strategy Implementation Package offered by Independent Consulting Group may include:
1. Supporting the Customer in fulfilling the Action Plan of Russian Market Entry Strategy / Russian Business Development Strategy.
2. Rendering assistance in organizing and implementing ongoing control activities for the top management of the Company including monitoring of the Russian Market Entry Strategy / Russian Business Development Strategy implementation process both at the corporate and at business units levels (with due specifications) basing upon the approved criteria and methods of strategic targets, goals and key performance indicators evaluation.
3. Developing and implementing management reporting system for the Company owners.
4. Identifying potential problems and risks associated with Russian Market Entry Strategy / Russian Business Development Strategy implementation, preparing an appropriate risk management framework.
5. Identifying the Target Clients/Partners need in extra products/services of the Customer.
6. Providing other strategic consulting services as agreed by the Parties.
7. Current business development services including:
Conducting selected Russian market research surveys (oil&gas, energy, IT, banking, insurance, etc.) aimed at identification of potential partners and the Target Clients for the Customer (Target Clients means Russian and/or foreign companies potentially interested in the Customers products/services and regarded by the Customer as existing or prospective clients).
Preparing the List of the Target Clients and agreeing it with the Customer.
Managing the Customers relations with the Target Clients/Partners.
Identifying potential projects and products to be marketed to the Target Clients.
Working-out sales plan of the Customers products/services marketed to the Target Clients and carrying out activities related to its implementation.
Probing into the Target Clients development plans of core businesses and internal business processes aimed at identifying prospective joint projects, including their potential characteristics (scope, terms, expected results, potential risks, etc.).
Organizing and holding meetings and negotiations with the Target Clients on the issues of development of the Customers business in Russia aimed at achieving the Customers strategic goals and objectives
Taking part on behalf of the Customer in marketing events, including conferences, exhibitions, presentations, seminars, etc.
Monitoring perception by the Target Clients of the Customers strategic initiatives and marketing efforts of the Customer.
Power mapping Independent Consulting Group identifies official and behind-the-scenes powers and decision-makers and assists the Customer in establishing and maintaining effective communications with its Russian partners throughout Russia, its regions, certain industrial sectors of interest to the Customer, and in the Target Clients organizations.
Drafting legal documentation within the framework of development of the Customers business with the Target Clients (carrying out linguistic analysis and working out appropriate recommendations).
Preparing reference information, analysis data, and presentation materials on strategic projects implemented under the Entry Market or Business Strategy of the Customer.
Preparing activities aimed at agreement of legal and other business development-related documents at the Target Clients organizations and involvement in these activities.
Screening for potential partners, building up alliances/consortiums with them, working out recommendations on involvement into such partnerships for promoting development of the Customers business with the Target Clients.
There’s a psychological technique called gaslighting which is incredibly potent especially in persuasive situations.
A few nights ago I was watching TV, just flipping around aimlessly, and came upon an old episode of M*A*S*H. In this episode, BJ is bored and to entertain himself he cooks up a plan for amusement at Winchester’s expense.
BJ, the prankster, while Winchester is out, takes a pair of his pants and replaces them with a pair several sizes too large. When Winchester changes into them, BJ is there and casually makes a comment that he’s looking sick and that maybe he’s got a virus or worse.
After a while, BJ changes out Winchester’s pants again, this time for a much smaller pair, and when Winchester puts on this pair, BJ is quick to comment on how much weight Winchester has gained which sends the vain Winchester into a frenzy, prompting him to go on a strict diet.
Having observed this all, Hawkeye asks BJ, “What’s next?”
To which BJ responds, “Tomorrow he gets taller.”
BJ’s prank is a perfect illustration of gaslighting. He, of course, was engaged in a harmless prank. Yet gaslighting has a very nefarious potential. And the main reason I’m writing about it is so that if you find yourself at the receiving end of this technique, you’ll know how to protect yourself.
As with all the techniques I teach, I want to emphasize that these strategies are incredibly powerful and are developed to help with persuasion and should be used ethically with your prospects.
The term gaslighting came from the 1944 film of the same name and came to be defined as the ruthless manipulation of a person into believing something that isn’t true.
The plot of ‘Gaslighting’ involves a husband who wants his wife out of the way. He goes about this by trying to make her seem insane, which in those days resulted in an extended stay in a mental institution. He manipulated her into doubting her sense of reality.
Understanding and influencing how your affluent prospect interprets their reality is an integral part of persuasion.
The technique of gaslighting has five main strategies.
The first way to employ this strategy is through the use of repetitive questioning. When you do this, you plant seeds of doubt in the mind of the person you’re trying to influence.
You can see this tactic used on game shows, where the host will ask the contestant, “Are you sure? How sure are you? Is this your final answer?” This supposedly (though I can’t see it) raises the level of anticipation and sometimes causes the contestant to doubt themselves.
This can be accomplished without even speaking. Picture someone cocking their head, raising their eyebrow. This can install in the receiver that doubt putting them off guard.
It works all the better if you come off as having their best interest in mind.
The second step in this strategy is to point out things that aren’t there.
By using this strategy, you’re undermining a sense of reality. Conversely it can be used to point out qualities and assets in a person who has no idea that these qualities exist within them (especially if they don’t exist within them).
Appealing to someone’s sense of ego and vanity is one way to use this. Think of former bosses or clients or prospects or authority figures, whose egos needed massaging. This is a form of gaslighting.
If the ego massage is completely without merit and the compliments are baseless, then you’ll most likely be discovered. Use subtlety with tiny portions of reality.
Strategy number three is primarily for the use of experts–someone who has specialized knowledge or divine access to information which you haven’t the ‘connections’ to learn. . .i.e. think therapist, minister, psychics. They have very esoteric, mysterious or specialized knowledge that will give you the answer you seek. Rather, the answer that they wish for you to believe you seek.
This phenomenon causes the client to lower defenses and be more trusting and dependent. This may be part of the reason patients sometimes develop crushes on their therapists.
Strategy number four is to reveal the secret thoughts of others.
Another term for this: gossip. But it’s a specialized gossip, maneuvering the person in an attempt to give them ‘insight’ or a heads up about what others are saying and thereby establishing you as the one who cares enough to know the truth in driving a wedge between them and the others you name.
It helps to install positive behavior. Encouragement and praise are more powerful than derision and destruction.
The final strategy employed in gaslighting is to use the mighty power of the many against the fragile power of the one.
This is used by kids in the schoolyard, politicians, religious leaders, in the media, military and educational system. It’s basically an adult version ‘ganging up’.
It’s a group think straight out of 1984.
Being ganged up on is not fun. If you stand alone, it’s difficult to maintain your position.
As you can see, gaslighting isn’t necessarily a nice practice. It is designed into trick someone into doubting themselves and their own sanity. But there are ways that gaslighting can be used for a positive outcome. You have to decide whether it’s the right thing to use this technique and when it’s the right time not to use it.
Summary Etablissementen Franz Colruyt NV (Colruyt Group) is engaged in diverse businesses including retail trade, wholesale activities of food and non-food items, other activities and corporate activities. In retail, the company operates a chain of supermarkets, grocery shops and games retail stores under the banners of Colruyt, Okay, Bio planet, DreamLand, Dreambaby, Dream, Collishop and Coccinelle. The company offers a wide range of products including fresh foods, frozen foods, meat varieties, wines, coffee, baby products and non-food items through it stores. In other business activities, the company is engaged in other businesses including operating petrol stations, engineering services, printing business and power projects. It sells its merchandise through its chain of retail stores and website. The company principally operates in Belgium, France, Netherlands, the UK, Luxembourg, Germany and India. The company is headquartered in Brussels, Belgium. This comprehensive SWOT profile of Etablissementen Franz Colruyt NV provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by Company to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. The profile contains critical company information including: – Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Analyst’s summarization of the company’s business strategy. – SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. – Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. – Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.
For more information, please visit:
http://www.aarkstore.com/reports/Etablissementen-Franz-Colruyt-NV-COLR-Financial-and-Strategic-SWOT-Analysis-Review-74705.html
Or email us at or call +918149852585
Related reports
http://www.aarkstore.com/search/viewresults.asp?search=Etablissementen%20Franz%20Colruyt&PubId=&pagenum=1
More reports
Energie NB Power – Strategic SWOT Analysis Review Bullfrog Power Inc. – Strategic SWOT Analysis Review Shear Wind Inc. (SWX) – Financial and Strategic SWOT Analysis Review Stantec Inc. (STN) – Financial and Strategic SWOT Analysis Review