Automotive and Transportation Email Marketing Strategy

You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!

Automotive Parts, Aerospace And Marine Parts Ultrasonic Cleaners

Some mechanics have reported a 50% savings in cleaning time by turning to an ultrasonic parts cleaning machine while taking advantage of an ecologically safe alternative to manual cleaning with toxic chemicals. With today’s industrial sized ultrasonic cleaners, the speed of ultrasonic cleaning to remove soils is combined with the capacity to clean multiple parts at once. Let’s take a look at some specific examples of how an ultrasonic cleaner can save time and money while providing a non-toxic solution in the automobile, marine and aviation industries.

There are so many uses for an ultrasonic cleaner in an auto shop. Ultrasonic car parts cleaning saves time by eliminating the need for manual scrubbing of auto parts covered with grease, oil, and other lubricants. Besides freeing up time, the hazardous chemicals can be replaced with biodegradable soaps. Specific examples of items that are commonly cleaned by a benchtop ultrasonic cleaner include filters, shock absorber parts, power steering parts, pistons, valves, fuel injectors, bearings just to name a few. Larger industrial-sized units can be used for ultrasonic carburetor cleaning and ultrasonic exhaust manifold cleaning, where cleaning action is needed deep within the network of passages. This large capacity also allows for ultrasonic crankshaft cleaning and ultrasonic cylinder block cleaning as well the means to clean multiple parts at once.

For marine mechanics, an ultrasonic cleaner can clean virtually any part within minutes and also provides an alternative to using toxic cleaning agents. When cleaning marine inboard and outboard motors, a cleaning solution that is both thorough and gentle is necessary because many parts are made out of Ultrasonic Auto Engine Parts Ultrasonic Cleaneraluminum. Not only do these parts need to be cleaned, but they need to be cleaned in a way that prevents future corroding. An ultrasonic boat part cleaner is the answer because ultrasonic cleaning is gentle enough to not harm the parts yet powerful enough to remove the soil. As with cars, an ultrasonic carburetor cleaner is employed to clean the carburetors from boat motors as well.

For aircraft mechanics, carbon deposits can present a cleaning challenge. Ultrasonic aircraft parts cleaning not only readily removes carbon deposits, but speeds up the cleaning process considerably and is much safer than working with the toxic chemicals previously used. An industrial-sized ultrasonic aircraft parts cleaner can accommodate large parts or multiple parts, including fuel nozzles, brake parts, turbine blades, and generator components. Parts are thoroughly cleaned and restored to their original condition, which is especially important in aircrafts.
Ultrasonic cleaners can help address many issues that mechanics face today: the need to save time and money and to protect both workers and the environment. By using an ultrasonic cleaner, the process of cleaning engine parts is greatly accelerated and expensive, toxic chemicals are replaced by a cost-effective, environmentally friendly alternative.

Automotive Suspension Parts – Macpherson Struts

You could possibly very well have been informed that you have “MacPherson Struts” in your vehicle and wondered with the dealership or large box keep car assistance team technological article writer what on earth are these car or truck pieces and just how do they differ from excellent outdated fashioned ( and economical ) vehicle shock absorbers.

It is comparatively easy to spot if you do have MacPherson Struts. A suspension system with Macs might be very easily identified by even automotive repair novices by looking for an incredibly large and thick tube form strut connected to your wheel assembly in the base and slanting upwards away from your wheel. A coil spring is visible from your outside from the strut on the major, and an A-shaped arm operating horizontally from your base from the strut so its’ too legs attach for the frame.

When the MacPherson strut has the spring around the strut assembly, the shock absorber spindle and spring is often a mixed unit held in site with the best through the upper mount assembly and at the bottom through the ball joint and reduced handle arm. The shock absorber is really built into the MacPherson struts’ outer housing. The coil spring by itself is held in site by a decrease seat welded on the strut casing and an upper seat bolted towards the shock-absorber piston rod. In flip the upper mount bolts for your auto, truck, and bus or S.U.V. system.

Any looseness inside the control-arm bushings, ball joint, or strut-rod bushings or stabilizer bar inbound links would necessarily mean replacement. The strut assembly alone ought to be checked closely for spring fatigue, bad damping attributes, binding and popping that could nicely happen when the wheels are turned or rolled – must be checked in between for leaks between the shock shaft and shaft housing. By bouncing the suspension, verify for binding which indicates a possible bent shock absorber shaft. If any of those problems exist the strut may have to be taken apart for services and that is a position for which any back lawn mechanic really should genuinely look for vehicle mechanic skilled enable and aid.

The suspension components earning up this crucial element of driving contain the chassis or frame, coil springs, leaf springs, dampeners including struts and shock absorbers, and anti-swing or torsion bars. A suspension system commonly includes a combination of all those aforementioned parts. Every has an important job in the method, and all work with each other within their respective roles to keep your motor vehicle to the street and at a manageable experience.

Automotive Mechanic Checklist-(your Checklist To The Right Automotive Mechanic)

Automotive Mechanic Checklist-(Your Checklist to the Right Automotive Mechanic)

Your car is a precious investment to you. You probably use it everyday. Just like when your sick you go to a professional doctor, the same to true for your car when it is sick or needs repair. You need to go a professional mechanic.

Finding the right mechanic for your car repairs is not as difficult as you may think. All you need to do is to know what a good mechanic is made of. Have your checklist handy and you will be all set to choosing the right mechanic for your car repair needs.

Relevant Training and Knowledge
Whenever you are trying to check out a good mechanic it is better that you do your homework first before going in and bringing your car for repair or service. You should research if the auto mechanic has acquired the correct training which is being offered in their shop. Training, educational, or specialization certificates or some proof of their achieved grades is of essence. This may seem like a high-standard but this will be surely helpful knowing that the mechanic you are about to entrust your car to is knowledgeable and competent on his field.

Experience and Time
Another good point to add in your checklist is the experience the mechanic has in this field. You may inquire how long have they been in the specific specialization they have, how long have they been doing car repairs as well as what other specific auto repairs have they already accomplished. Having the knowledge about this assures you that your car’s problem will easily be solved and that your car is in good hands. Also, for car repair shops you can inquire how long they have been in business as good businesses providing honest, high-quality service usually endure time and last longer than those other lesser car repair shops.

Services Offered
You may also want to, of course, check what services are being offered in a specific car repair shop. Every car has different needs and not all repair shops may have the specific auto mechanic you want for your car’s needs. Always check if the service you want done is being offered or not.

Cleanliness and Orderliness
Aside from those mentioned, you must also observe and take into consideration how organized, clean and orderly a mechanic or their shop is. This will tell you a lot about your mechanic’s work ethics and personality. It is ideal and advisable that a mechanic must be trustworthy and honest, as well as hardworking. In most cases your will only know this after your car service or repair, unless you have been recommended by a friend or relatives. For beginners, observation is your tool. Observe how clean and orderly a shop is from the lobby and the work area. This simple test will surely help you decide on how careful, orderly, and organize your mechanic is, as well as how their shop is being managed.

There are still other things you may want to add but for the basics, the above mentioned are a must in selecting the right auto mechanic for you.
http://rockinghammechanic.com.au/

Role Of Service Managers In Automotive Industry

Since the invention of automobiles the automotive industry has grown by leaps and bounds and continues to grow rapidly even today. With more and more models rolling out every day, the progress graph of the automobile industry is climbing up stupendously. Other factors like economic liberalization, easy finance schemes, tax benefit options and increasing per capita income provides added boost to it.

However, with more and more companies growing in this sector, competition has reached new heights, where not only the car designs and ambiance matter, but also the services provided by the companies play a vital role in attracting customers.

Today, many of the car buyers look for the services and options provided by car manufacturers. Buyers research more about the services through news articles and word of mouth publicity, before they go ahead with any decision. Hence, the service manager job in automotive industry calls for efficiency and extensive service manager training, as it affects the company sales in some way or the other.

Those employed in the service manager job need to oversee all the operations carried out by the service department and have to coordinate and supervise that all duties by service staff are in accordance with company policies and applicable international standards and laws. Hence, the service manager has to strike the right kind of balance between keeping customers happy and following procedure. The job involves a lot of mechanical knowledge as well as understanding customer satisfaction and priorities.

Also, the role involves ensuring customer satisfaction and retention by providing repair and service maintenance, and communicating with customers as per their priorities. Since, the automotive service manager directly handles the customer service part, the job requires to identify market reports and ongoing trends and be updated on the service strategy of other car companies in the market. The role of service manager in automotive industry has undergone drastic changes from what it was earlier; it requires a good deal of leadership qualities, management skills, motivation, customer service and counseling skills.

With so many responsibilities and pressure to achieve sales targets, it becomes very difficult for service managers to perform consistently with remarkable results. This is where automotive service consulting comes into picture. The role of a service consultant is more like a lubricant that gives a cooling effect to the engine that has been worn out and overloaded. The service consultant advices and prepares those in the service manager job to perform their tasks in an organized way, which will in return optimize their productivity and bring down their stress level.

Moreover, the service consultant guides the automotive service manager on how to measure the productivity of their subordinates and junior employees and provide them with best practices for better customer service and also provides them with updates and repair descriptions that will help the technicians. Service advisor training is held for people holding a service manager job or a service director job where a positive and systematic approach towards work is inculcated, to combat the ever mounting pressure of this competitive market.