All posts in Advertising

Don’t agree?

Please ask your wife, husband or significant other-in other words, the nearest typical consumer-to answer the following 7 questions:

1.Does viewing pop-up ads on your computer curl your toes in orgasmic delight? Yes or No?
2.Does a mailbox filled with junk mail cause your palms to itch and sweat with nervous anticipation? Yes or No?
3.Do you suffer from outbursts of violent anger when a TV commercial is interrupted by a TV movie? Yes or No?
4.Do you prance around the parking lot with ecstatic abandon whenever you find a flyer on your car’s windshield? Yes or No?
5.Does keeping a phone next to your soup spoon on your dinner table (for fear of missing the next telemarketer’s call) help your digestion? Yes or No?
6.Do you drink pots of black coffee at 10 pm so you can stay awake to watch 30-minute infomercials at 4 am? Yes or No?
7.Do you drool at the thought of spending $300 on an iPhone just so you can see interactive ads on its big, cool screen? Yes or No?

Have I made my point? Yes or No?

Advertising is dead. If you’re a marketer… save your money.

Consumers have been over-advertised to and over-sold.

Unless you’re conducting a white sale, fire sale or going out of business sale-and halving or quartering your prices-advertising won’t get you a bang, a whimper or a nickel for your buck. Not anymore.

The only ads that still earn their keep are those in newspapers and on supermarket windows that read:

Big SALE Buy 1 Can of Campbell Soup for 89 Cents and Get a 2nd Can-FREE! Supplies limited! (or something like that)

Beyond that, the first reaction most consumers have when viewing any other type ad is not to believe anything it says.

And if they have no need, desire or knowledge of you, your product or your service, their second reaction is to play basketball. Their arm and hand muscles reflexively contract, causing them to roll up your ad into a tight little ball and shoot for the nearest basket.

Beware the Consumer’s Anti-Ad Third Eye

Because the consumer has become so desensitized to advertisements in general, if you don’t shove your ad, sales letter or flyer directly and firmly into their hands-they won’t even notice it.

It’s as if they’ve developed an anti-ad third eye that instinctively alerts them to an ad’s presence and then immediately shoot’s a signal to the brain-instructing their other two eyes not to see it.

For example…

How often, when surfing the web, have you run across a web page with a bright red, 40-word, one-sentence headline, ending with an exclamation mark or two or three?

Unless you’re searching for that particular web page, the average information-seeking web-surfer will immediately recognize that site as an ad, and click away-without even reading two words of it.

The same thing happens when reading the newspaper, or driving past a billboard on the highway…consumers simply refuse to look at the ads.

So What’s a Marketer to Do?

Advertorialize!

Huh? I’ll explain…

The success of the internet has proven one thing above all else. Human beings, which includes consumers, are addicted to information.

Google, the internet version of a library card catalog, exists, thrives, dominates and will eventually own the world, because consumers are in a constant, never-ending search for more and more information.

And why do consumers want ever more information that will convince, compel and persuade them to a certain point of view?

So they can make the most efficient, prudent and intelligent choice about whatever it is they want to own, possess, consume or BUY.

Yes, BUY.

Though consumers hate to be sold; they still love, nevertheless, to BUY.

And their decision to buy is most effectively influenced when they are provided with information that supports, confirms and increases their already resident desire to BUY!

Enter the Advertorial

The advertorial is an ad disguised as an editorial. A cunning wolf in sheep’s clothing. It’s roughly 80% useful, compelling and persuasive information and 20% sales pitch.

It will never mention the name of the product, its features or benefits in the headline. Because that would be too obvious-it would scream ad and will immediately activate the consumer’s anti-ad third eye.

Instead, in a newspaper, in a direct mail promotion, or on the internet the advertorial will attract attention and readership by merely dangling the tantalizing promise of free actionable and profitable information… if the reader will only continue to read on.

An advertorial headline won’t scream: LOSE 10LBS OF FAT IN 10 DAYS OR YOUR MONEY BACK!!

Instead, the advertorial headline will read: John Hopkins Research PhD discovers active ingredient in ice cream that causes rapid weight loss.

Then the advertorial will proceed to show and prove, in pseudo-journalistic fashion, the What, Why, Who, Where and When of how the product or service does precisely what the consumer wants and needs.

The advertorial delivers valuable, documented information that relentlessly leads the reader to the inevitable conclusion that the solution to their problem or need is… whatever it is you’re selling.

It doesn’t look, taste or smell like an ad, and the consumer’s anti-ad third eye will never see it coming.

Try it… you’ll like it.

Gone are the days when we used to follow traditional methods to advertise our business. The days of spending hours in flipping the pages of telephone books and business card folders are a thing of the past. Now the time has come when everything is done without wasting a single minute. As the World Wide Web knows the importance of a second, the online arena displays all the information on the web pages so that one can have the required details in a fraction of a second. The same is with business advertising and network building. Instead of checking the contact registers, people now resort to the Internet and finding access to all services, including free advertising online. Yes, you heard it right! It is free and easily accessible because people know the right place to look for any kind of product and services. Even you can join the gang and target global market. Do not worry because it is a chance worth taking. Marketing your business using these tools for free will bring noted results.

You can avail of free classified ads that are provided by various sites so that you can effectively be associated with the site. Once your ad is up on the free classified ads site, the visibility of the ad will depend on the traffic or number of visitors on the site. You will also be entitled to submit a description, which may be brief or extensive. Moreover, hyperlinks will be directly provided to the site, which will ensure more visibility on popular search engines. These online service providers target consumers who are subjected to purchase a particular product or service over the Internet. Through free classifieds, you are bound to get satisfactory results.

In case you belong to the realty field, you can take full advantage of real estate classifieds that will drive traffic to your site. The individual advertisement will get listed in the search results, ensuring that a number of prospective enquiry calls will be received. You will be contented with the result if your free classified ads are high due to the post on popular free advertising websites. This will prove to be the best tool for your real estate business.

Otherwise, you can also enter into a new business venture, and take help of Businesses For Sale classifieds so that you know whether it is worth investing in an existing business or starting a new business from scratch. You will find reliable business for sale information from a handful of business for sale websites. It is a great alternative to business brokers. You can save quite a big sum of money when relying upon the businesses for sale classifieds. Moreover, this medium will also help you to put your business for sale.

The free classifieds and ads will provide good quality and relevant back links to your website along with search engines rank. Once you hire the experts for free advertising, you will be able to achieve more than one goal as your products and services will get global exposure.

Marketing is a usual term that is used for all methods of publicizing. Marketing is a form of marketing and is also a type of advertising a creation or a classify through the many publicizing kits like sales promotion, publicity, press conference, flashmob and numerous more. We notice marketing everyday and everything around us rotates marketing. We just need to make a little reason to open our eyes and view the actions near us and be a part of marketing!

With the growth in skill these days, promoting has also arrive to a whole new level of using advanced advertising such as direct mail marketing by sending modified letters and texts to an individual to thank them for getting a particular product. The internet is a very great online publicizing location that businesses can consider to have their businesses and products advertised. Email marketing, database marketing and email newsletter marketing all consider under the factor of online publicizing. This has made advertising much fun and less of a obstacle as everything can be done and handled by a press on the computer mouse. Hence, with this outline, publicizing has indeed level up and have collected relative good feedback.

Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.

Why billboards?

Do you see billboards along the streets, the highway, and in business areas around your home? Do you see them advertising the latest products or services offered by a company? Indeed, you see them almost everywhere you look.

They come in different sizes and feature a wide array of products and services. Here’s why billboards are more preferred than other methods of advertising:

They are eye-catching

Billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.

Others even go to the extent of having popular actors endorse their products and reflect that in their billboards. These are enough to arouse the interest of consumers and make them want to know more. Further, their huge size is visible and clear to see, even at a distance.

They are practical

Why do you have to spend thousands of pounds just to have your product and services advertised? Television advertisements can cost a great deal of money, since you would have to buy airtime everyday. The same thing goes with advertising over radios. With billboards, all you have to do is pay a specific amount and the advertising company will handle everything. You will have your billboard visible to the public depending on your contract. It can stay there for a month or even for a year. There are also advertising companies that offer free repair in case of any damage.

They are convenient

Billboard advertising is definitely more convenient than other means of advertising. You no longer have to come up with jingles or scripts, or hire people to do your commercials. Moreover, it only takes a few days to put up a billboard, which makes it ideal for companies who want to make their products known to the public in the quickest time possible. Billboards can reveal everything, from the name of your product, to its amazing features. People who look at your billboard can tell exactly what you offer and how to avail of your services. They do not necessarily require famous personalities to catch the interest of consumers. In case you want a different style put up, you can change the layout and design anytime you desire.

Billboards can do wonders for your advertising needs. Make sure you find a good advertiser that can work on your billboard according to your own design and preference. It is also wise to look for advertisers that offer an excellent package at a reasonable price.

What makes high end promotional items high end is that they are able to provide you lasting promotion and advertising to your brand. With this said, you will have to focus on how this all work. As a company or marketer, you may want to consider learning about awesome items that work great in advertising your company.

Well, you might be in luck, today, you will discover a great promotional item that works wonders on your advertising and one that offers ongoing results.

What is it? It is the promotional bag.

What? Promotional bag? Arent they overrated? Well sort of, but the thing is with the customization of promotional items today, you will discover that this item has now a renewed essence that will get clients the fast way without you having so much issue on your end. To make this even better, you will learn that you can get better deals on this item and may even customize it to become a high end promotional item that offers ongoing advertising.

Promotional Bags

Promotional bags are basically bags that are offered to your clients as promo gifts they get from various events, tradeshows, giveaways, and even when they visit and inquire about your products and services in the office. With such promotional item, you are able to display your brand to other clients as well just by showing up your logo and company name.

A bag has a wide surface area and how it is use matters a lot. Bags can be backpacks, grocery bags, side bags, casual bags, paper bags, and so on. The list just keeps on coming and this only means that you can be quite creative with this item.

As you think of a perfect design and logo branding on your bag, you may want to consider knowing more about the customers or prospects you are planning to give your promotional bag. Take note that each market is unique and a grocery bag may not work for this certain market compared to another. As you may know, eco-friendly bags are also available to entice those nature lovers and they work just fine.

You can definitely make promotional bags be one of the high end promotional items by adding customization. With customization you can turn a backpack into a professional backpack. You may also add other features such as bottle carriers, water seals, laptop pockets, and so on. With this product you will definitely enhance your brand and get ahead of your marketing the right way. You will gain the exposure that you need and get ahead of your clients needs.

Everyone needs a bag or two. Some travelers would love to have a side bag or even backpack if you are thinking of a major advertising. You can always expend more with this product and offer really high quality materials. You should know that there are a lot of great suppliers out there that can easily offer you the best designs, style, and customization ever. Learn more about them and you may just find a great partner soon.

The power of ongoing promotions or advertisement

Now that we have truly defined this item and how it could be great, let us focus on how it could be an ongoing type of advertisement on your end. Basically, with the power of promotional bags, your item is reused all over and over again. As it is used for a long while, people will be naturally familiar with your brand and your label. This will get them to easily remember you and even prioritize your brand as they do their next purchase. Furthermore, those seeing your logos will get familiarize with you and hence a long term, double win promotion is upon you!

Bottom line is, you can be creative with your promo products. You can even offer medical promotional items to get you going for your brand and get you ahead of your marketing. The point is being able to offer something of value and something that last is what you want.