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Niching the Online Handmade Industry

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Niching the Online Handmade Industry:
Setting up Shop

By Dennis Speer

Copyright 2011 All Rights Reserved

Nooks and crannies. It congers up visions of an old house in a Hardy Boys adventure. A complex floor plan, three stories, hidden stairways, secret passages, lots of nooks and crannies and maybe even haunted. For those who remember The Hardy Boys or even those who have actually been in a house like this, you know what Im talking aboutthey just dont build them like that anymore.

These nooks and crannies had niches used to display a special vase, a special memento or other special home dcor, and the effect could be very powerful. These niches became a special presentation of things of importance that demand recognition. The more special the item, the more special the attention it derived from it. This unique presentation creates uniqueness and appeal.

This unique specialization creates the niche effectspecialization within a specialization. And so it is within the influence of internet marketing and the niche effect of the Online Handmade Industry. To be recognized here you must be uniquely special!

The Online Handmade Industry is driven by handmade artists. So, just what is a “Handmade Artist”? Just ask one and you will get a myriad of answers. To be sure, they are artists who are devoted to their craft. They are artisans who craft their devotion. And they are crafters who create handmade art products and visual arts. They all have a significant impact and influence on the Online Handmade Industry.

Establishing a niche isnt difficult, but it requires what some call the three PsProper Prior Planning.

Identify your specialties. What you are really good at will drive quality in your products. By prioritizing your specialties you instill uniqueness of your products. And when you create your specialties you infuse them with the finest qualities that become the reputation for your niche.

The process of establishing, prioritizing and creating special things is critical to niche marketing, and even more so if your market is online. There are many marketplace venues representing the Online Handmade Industry and literally millions of art products competing to be seen, selected and purchased by consumers. Most handmade artists are keenly aware of this condition.

So, add presentation to the checklist. The quality of presentation is as important as the quality of the products being presented. The niche effect requires a high degree of specialization, the finest quality achievable and the best, and most unique, presentation online. Digital imagery becomes a significant part of the equation and the image presented must reflect all of the other components. A bad photo of great art work or crafted products wont sell online, plus the visual attraction of the products can be a large part of its uniqueness. Many handmade buyers are attracted to the idiom because most of the items presented are one of a kind.

The next step is to find your audience. Simply creating great stuff and presenting it online wont in itself attract buyers. Sellers need to find their buyers, not vice versa. The unique nature of niche marketing is especially evident in this regard. When using titles and descriptions of products understanding the implications of Search Engine Result Pages (SERPs) becomes the key. Word competition is enormous, so choose the keywords used in these areas carefully, using words and phrases buyers would likely use to find you. This is especially important when your shop is located on a handmade marketplace where thousands of items reside.

Other important marketing tactics include social media (some marketplaces have complete social media applications built in), networking and follow up with buyers. Creating your brand identity will help buyers remember your products. (See my article: Evolution of Branding: The Art of Buzz)

With niche marketing quality teams with quality. Maybe MacGyver could build a rocket launcher out of a few Popsicle sticks, but Popsicle sticks arent really the stuff of quality art products or visual arts.

Display your works in the midst of other quality products. Present your works with the finest quality venues and surround yourself with the finest quality artists. Its attractive!

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How To Sell A Lot Of Stationery In Your Independent Retail Business

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The stationery department in an freelance retail business responds well to attention nonetheless it is usually the poor cousin when it comes to labour and capital investment. A little investment in re-jigging stock can drive sales growth. I have seen this initial-hand in my very own news agencies and in others. Here are some suggestions that have worked for others:
Decide what you stand for. Your stationery department must have a focus. It could be brand, vary, value or something else. Whatever you stand for, it will guide each call you make. If it will not guide every call, you’re not standing for the proper thing. I’d suggest you not represent being the retailer of last resort. There are too many retailers who suppose like that already. You cannot retire on profit created from selling a obscure stationery item a couple of times a year.
Eliminate dead stock. When assessing stationery in retail businesses, I usually notice that 30% of stationery in a news agency is dead. Print a report of stock things which haven’t sold for six months. This report should embody the price of current stock holdings. In a mean news agency we have a tendency to typically notice this to be around thirty% of all stationery stock holdings. Have a look at the list carefully. Do you really need to hold these items which don’t seem to be selling?
Restock to serve your customers. Determine the space which would become available by quitting this stuff and arrange on how this space can be best employed in the business. Now would be a sensible time to talk with stationery wholesalers and others who guide your stationery decisions. Stationery wholesalers can give a top sellers list for your region. There might be extensions to current ranges you may think about or whole new categories.
Clean up. Once you’ve got a commercially viable use for the area, quit the things in an exceedingly method that deals with this quickly – any money is best than none that is what you’re obtaining now.
Refresh. Use the chance to reinvest the look and feel of stationery, re-value all stock if price has been a problem for you. Re-train your staff. re-educate your customers. Re-launch.
Manage by touch. Take every item off the shelf and place it back. This process of touching every stationery stock item can have you ever review your position on stationery.
Obsess about what you stand for. Bear in mind, your business must represent something. With stationery, it could be brand, range, value or service. If customers don’t understand that you just represent one thing they can not suppose concerning you after they would like to buy stationery. Whatever you opt to stand for, pursue it relentlessly.
Stationery responds well to attention, especially in independent retail businesses where service is personal and shopping is convenient. Offer your stationery department attention and expect good rewards in return.
Can these simple ideas turn stationery sales around? I do not know. They need worked in alternative news agencies and they may work for you. They are not dangerous ideas and, if followed, can do no harm to your business.

Best Ways To Invest 10000 In 2013

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If you are thinking whats the best ways to invest 50000 in 2013 you will find many options.

The most popular investments are property investment, carbon investment, wine investment, stock and shares, the list is never ending with what seems like great opportunities to cash in fast and make excellent returns. We know things are never this easy especially when it comes down with parting with your well-earned cash. When considering an investment you must make sure you understand every aspect of your venture.

For example the property market has been suffering hard in recent years. Its hard to tell if an investment today in property will turn fruitful in a few years time. The property market changes so fast and not just in one country its widespread around the world. While there can be a property boom it seems nowadays its more than likely it will be more of a crash, especially in todays economic climate. When it comes down to property you need to invest well, finding that perfect property or properties to invest in which means often trying to obtain them at discounted prices. You can get a agent to help build your portfolio and advise you. Building a property portfolio is not easy it requires hard work and a lot of time and big risks because you will be using large amounts of money to purchase property, be it your own money or the banks.

Over the last few years there has been a lot of interest in green investments such as solar, wind turbines, carbon credits. The biggest downfalls with green investments are they are very difficult to understand. In most cases you never see your investment, especially if you invest in carbon credits. Understanding carbon credits is quite a feat and finding a good investment that gives you returns is even harder!

One of the best investments for 2012 we came across was diamond investment. Very easy to understand, fast to setup through a verified dealer, you can actually keep your diamond yourself as long as you have insurance or you can keep it in a vault. Diamonds come in many sizes and there is different type of diamonds, colored diamonds being a favorite.

With the right diamond investment company it really is hard to loose out as we found there is so many quick exit plans to cash in fast or if you are in it for the long-haul and can invest over 3 5 years then the returns can be massive. Diamonds are really easy to understand you know what you are getting, you can see your investment, and you can invest however much money you want to test the water, unlike property. We think its the best investment for 2013.

If you’re looking for the best ways to invest 20,000, there really aren’t many options as good as Diamond Investments, and if you love diamonds, why not get in on the newest vein of this investment opportunity in 2013. Imagine making up to 30% return on your investment (ROI).

How Independent Fantasy Author C.S. Marks Broke Through the Publishing Industry

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AuthorHouse indie novelist C.S. Marks demonstrated how indie publishing can triumph in getting traditional publishers to pay attention by appealing to specific readers in a very crowded market. Ms. Marks is the writer of A Tale of Alterra, The World That Is trilogy that has just lately been obtained by the traditional publisher, Sea Lion Books. Her cross-channel victory took five years in the making, brought on by many book exhibitions, book signings, online and offline mingling with fantasy readers and authors all over the continental US. Marks’ grueling endeavors eventually paid off in the end when Sea Lion Books discovered her novel via a book blog visited by one its senior executives. The executive supposedly bought a copy of her book on the strength of the reader feedback for Elf Hunter, the first book of Tale of Alterra trilogy, which gained an average of 4.5 stars from 112 reviews on Amazon’s customer review box. The author’s success leads us to determine the following insights about her independently published book marketing tactics that any enterprising indie author can certainly benefit from: Obsess Over Your Own Book’s Publicity Ms. Marks continuously went to book conventions, organized book signings, and signed up with writing forums for over five years before getting discovered. Her persistent habit of promoting her book and spreading her passion for great fantasy writing paid off in the end with her book’s discovery. Even now that she is considerably more visible and getting more publicity through the marketing support her traditional publisher is providing, she never ceased marketing her book. She continuously appears in interviews and keeps in contact with her fans. Link up with Online Book and Writing Forums Writers evolved into better authors when they listen to commentary and use them in a way that works best for their readers. Ms. Marks actively solicited reader feedback from friends, fantasy forum members and writer’s forums. These forums provided her with important suggestions. Signing up for these forums usually costs nothing but the feedback they provide are invaluable. Through her continuous effort of reaching out to potential readers she eventually succeeded in refining following book installments which only got more readers to want to try out her books even more. Take advantage of the Influencing power of Online Book Reviews Book reviews provide strong social proof for online book buyers. C.S. Marks realized this and have freely distributed excerpts and whole books to interested readers who would review her books. In return, many readers offered positive reviews on Amazon’s Customer Review engine. Many different book cataloging sites GoodReads, LibraryThing and Shelfari are good book marketing platform, so it is best to develop your presence on these social book sharing platforms as well. The fantasy author has definitely progressed from her self-publishing days with AuthorHouse. By the looks of it, she is well on her way to reaching a wider audience. With an elf’s luck, her books may yet become the next Lord of the Rings fantasy bestseller! For more book marketing tips go to the AuthorHouse Writer Advice Center, or learn from the experience of real self-published authors themselves.