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The 6 Ws Of Target Marketing

By admin on

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

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Business Strategist & Blue Ocean Strategy Expert

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Can you think of a business that doesnt want to innovate and grow? The success and/or failure of an organization depend entirely upon the strategy formulation and the ability to execute that strategy. How do you decide upon a strategy?

Dr. Zunaira Munir (Founder and Managing Director of Strategize Blue) is a business strategist who focuses on innovative business growth strategies to help companies break out of competition and achieve profitable growth. With a client list that reads like a Who’s Who in Business, Dr. Munir addresses companies eager to grow and willing to innovate from organizations, large and small. Recent clients include Hewlett Packard, Coca Cola, T-Mobile, Center for Non-Profit Management, Ohio State University Medical Center, Technologico de Monterrey, American Advertising Federation, Banco Colombia, RJ Reynolds and California Chamber of Commerce to name a few.

Dr. Munirs specialized topic is Blue Ocean Strategy, a systematic approach to innovate and achieve profitable growth. It originates from the best selling book Blue Ocean Strategy (authored by Professors Kim and Mauborgne of INSEAD in 2005) that is known to have revolutionized business strategy worldwide.

Blue Ocean Strategy stresses businesses to make their competition irrelevant instead of continuously striving to beat it. As a senior member of the Global Blue Ocean Strategy Network, she works directly with Kim Chan and Renee Mauborgne.

Blue Ocean Strategy suggests that the traditional strategies are not sufficient to achieve or sustain profitable growth in the present day markets marked by cut-throat competition. Instead of striving to do better than the competitors for grabbing a bigger share of the market, it focuses on value innovating for creating uncontested market spaces where competition becomes irrelevant. It is about creating new wealth in the market instead of fighting over and distributing existing wealth in the market.

Additionally, whereas all other traditional approaches consider innovation to be a trial-and-error process that depends on an entrepreneurs creativity and risk-taking, Blue Ocean Strategy comes with a complete set of tools, frameworks and methodologies that make the innovation process systematic and replicable that anybody can learn and apply to achieve profitable growth. Challenging the traditional assumption that opportunities and risks always come together, Dr. Munir focuses on minimizing risks while maximizing opportunities to achieve business success.

The system is quite generalizable and scalable and has been applied for formulating national strategies; for achieving corporate success; for generating growth in small businesses as well as for an individuals success in career.

With a PhD in Innovation Management from Wuhan University of Technology in China and dynamic training and presenting experience in Asia, Europe, South America, as well as the U.S Dr. Munir continue to help companies develop concrete ideas and practical steps to create new market space

Brendan Murphy is the Marketing Manager for Strategize Blue http://www.strategizeblue.com, a Blue Ocean Strategy Training and Consulting company based in San Diego. He works under Dr. Zunaira Munir, the internationally exclaimed expert and keynote speaker on Blue Ocean Strategy.

Getting Maximum Results of Automated Voice Calling

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Automated voice calling is widely being used by different organization to serve their respective needs. However, getting maximum beneficial results of automated voice calling is very important for organizations using this innovative feature. For that proper planning and collection of relevant data related to customers is necessary.

Customer Care industry is among one of the most popular users of voice calling software. They use this feature in their IVR (Interactive Voice Response) systems. This feature provides multi dimensional benefits to customer care industry. It reduces the extra burden of work related to product or service promotion from call centre agents. It keeps your customers better informed without additional time from your staff. Better customer support, lower cost of doing business, it just makes sense to use automated calls.

Proper Planning Key to Success of Automated Voice Calling
Before starting any pre recorded voice based promotional campaigns, one needs proper planning. Without proper planning, it is impossible to get positive results of voice campaigns. The planning phase includes three basic things:

Recording Fully Relevant Message Pre recorded messages are among the most important inputs for every voice based marketing, promotional or customer feedback campaign. So, its very crucial to record a brief but fully functional message that can put forward your words in front of potential customers.

Collection of Contact Numbers The primary intention behind every call to the customers or client is to present your products and services in front of him in best possible manners. You also need to ensure that your words are being heard by your targeted pool of customers. For that, you need to ensure correctness of numbers present in your contact’s database.

Perfect Timing to Call Usually people do not prefer attending anonymous calls or calls intended to marketing and promotional offers all the time. So it will be better, if you maintain different database of your customers according to their preferred timing to attend such calls. You can get details of their preferred timing through your Customer Relationship Management system.

Ensure Ways of Accepting Response In case of positive interest your potential customers may require further details, therefore you need to ensure proper ways of providing further information to your customers. This is very important for conversion of potential customers to registered customers.

If you are having a perfect plan along with all the above-described things on place, then no doubt you will get the best results of your voice calling campaigns.

Find the perfect fashion shoes in Dubai from the internet

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If you love shoes but you are not buying from the internet then you are missing out the great benefits of buying shoes online. It is convenient, simple, time and money saving and also offers wide selection for you. At any time and at any place, you can buy shoes from the internet.

For women who are true shoe addicts will find shopping online for shoes as a dream come true. In Dubai, women who love to do shopping for shoes will find online shopping a great option. There are vast number of online shopping stores from where women can get the exact pair of shoes. Apart from this, there are latest and fashion shoes at various online shopping stores. What women needs to be careful is about the right and reliable online shopping store while buying shoes online.

Though, there are plenty of online shopping stores in Dubai but the most reputed one is Dukanee. At this online shopping store, there is variety in shoes for women , men and kids. For women, there are beautiful handbags as well. There are world famous brands available here whether you buy shoes or handbags. Also, you will be get benefits of free shipping both ways, return policy of thirty days etc.

To buy fashion shoes amongst women is always in demand. There is wide array of shoes available at this online shopping store. Women can choose from boots, pumps, slippers, dress, sandals, clogs and mules shoes etc. There are different colors and all sizes available in shoes purchased from here.

For women who are interested in buying dress shoes will be amazed to find the wonderful collection in it. There are beautiful colors and designs, styles,sizes, shapes and brands available in dress shoes at this online shopping store. The top brands like Nine West and Naturalizer offers superb collection in dress shoes in which you will get great discounts. So, women can select shoes as per her choice and likings which matches her attire.

However, if you are looking for brand like Papilo in women shoes then you will get great collection in women Papilo shoes. There are so many colors, unique design patterns, shapes and styles offered by this brand. Also, you will find sale on many of the women Papilo shoes which offers massive discounts.

Thus, women will surely find it easy and interesting to do online shopping from here.

Esha Sahni is a famous writer for online shopping. She has written many articles on online shoes shopping, Women accessories, ladies hand bags, designer handbags, women papilo shoes and many more in UAE.

Celebrity Gossip A Marketing Tool

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Celebrity gossip is no more something that you keep folded in your bag to read when you are alone. Celeb gossip is slowly but steadily throwing off the grab of secrecy to emerge as a potent and important marketing tool. Celebrities are fast waking up to realize that entertainment news portals are popular and they can be used to marketing and promotion. Suddenly the dreaded paparazzi started receiving exact locations of the celebrities.

This ushered a new age in which celebrities used celebrity gossip sites to promote their movies, music albums and sometimes products which they are endorsing. When a movie is about to release, you find all these date alerts on celeb gossip sites about the lead pair of the movie dating in real life as well. This sparks off curiosity in the leading stars of the film. That definitely translates into sales for the movie. Entertainment sites are provided with other trivia related to the film. There are press junkets organized to showcase the film to the press.

Celebrity gossip magazines and portals are used to cook up controversy surrounding a movie as well. Before the release of a movie, celeb gossip columns go abuzz with reports about the intimate scenes that the movie contains. It could be between actors who dont see eye to eye. It could be between performers who are rumored to be dating, but theres no official word for it. Entertainment sites love it when an actor is romancing an ex onscreen. Its taken for granted that if a director is able to bring Brad Pitt and Jennifer Aniston for a movie together, the very casting will guarantee a huge opening for the movie. The publicists of the movie have to just feed the rumor mills with fodder once in a while!

Celebrity gossip magazines work great for other promotion and advertising purposes as well. An example here would be the Carl Jr. burger ad that had Kim Kardashian. The celeb gossip industry went dizzy writing about the ad and how Kim was projecting the act of eating a burger look like making love! Thanks to the enthusiasm of the entertainment news portals, the ad got more visibility than it could have got without it. It became a regular feature on You Tube. The star-struck viewers didnt care about the fact that if Kim was actually having those burgers, she could never maintain the body that they are dying for!

Celebrity gossip portals receive updates from the stars about their upcoming activities through Twitter, Facebook or MySpace. They have their profile pages on these social networking sites, more to connect with celeb gossip sites than their fans. They post pictures of their recent dates, sometimes even anonymously or with the help of fake profiles, making them come off as leaked snaps. Entertainment news sections have proved their importance by demanding this importance from the celebrities by the strength of their popularity. It does make a difference to the celebrities when they are talked and written about and that is exactly what they want!