Ethical And Unethical Ways Of Using Social Networking Websites As An Online Marketing Tool

Integrity is always important especially if you own and maintain a website. Unethical behavior in using social networking is rampant these days. This type of behavior could damage the integrity of your business and affect the potential for marketing your products or services. On the other hand, there are many methods you can use to market your website that are ethical.

Always respect the privacy of online users. Remember that social networking websites are composed of an actual community of internet users. So, if you are using social networking marketing, you become a member of that community. Your business may have a place in any community but you have no right to invade the privacy of people within the online community. Avoid spamming your friends on your social networking sites.

Online websites such as Facebook and Friendster are being used by various social network marketers to get internet traffic to their businesses. This can be done in an ethical way by directing people to an interesting blog article on your blog site, but spamming internet users using links or images directly to your business website is not ethical. That can eventually gets you banned by search engines and social networking sites.

Avoid spamming with your marketing advertisements for your business website.
Social networking websites are now vigilant on spamming patterns which are considered unethical practice as part of online marketing strategy. Honesty and professionalism with the online communities are very important.

When using social networking websites, always participate with integrity and honesty. First, you need to be a member to participate. You need to register yourself to groups which are relevant to your business. Make friends within the community and show to your co-members that you have expertise in a certain field which is related to your products and services.

The content that you publish on the social networking website must be good quality and relevant to the people on that site. Avoid being too pushy to the online community for your products or services. Avoid misleading information referencing your products or services. Criticizing your competitors is unethical.

Ethical practices in using social networking websites as a tool for online marketing have no specific guidelines; however, it is wise to seek at least some basic knowledge of on media law to know the potential risks for yourself and your business. Just google the term media law and youll find plenty of good information.

Web Banner Advertising Vs Search Engine Advertising

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

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Banner Design.net follows stringent continuous improvement principles to provide customers high quality flash baners. This has helped our clients to increase the click-through-rate and conversion on their websites. We offer an economical and efficient way to reach-out to prospective customers. It has transformed us into one of the most sought after firms in the banner designing industry.

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Employment – your contract of employment

A contract of employment is an agreement between an employer and an employee. This contract states your rights and duties as an employee as well as the rights and duties of your employer. These rights are known as -terms’ of contract. The contract doesn’t have to be in writing, but you’re entitled to a written statement of the main terms within two months of starting work.

Your contract of employment should be made up as soon as you accept a job offer and both you and your employer are then bound by its terms until the contract ends or until the terms of your contract are changed.

There are many aspects that have to be covered within your contract of employment so we will start with the basic information which is your job title and job description. Your employer technically doesn’t have to provide you with a job description but it is best that you try and get one as it will give you something to refer back to if you feel you are being forced to do unreasonable tasks, it will also state all of your responsibilities, including any extra ones that you may not have been aware of. Your contract of employment will also state your date of employment. This date of employment is the date that you officially become an employee of this particular employer. As well as showing the date that you officially become and employee, your contract, if not permanent, should state when your employment will end.

Two other aspects that will be placed within your contract of employment is your rate of pay and your hours of work. Your rate of pay will state how much you will be paid per year, before tax has been taken off, and when you will be paid, usually either monthly or weekly. When it comes to your hours of work it is important that you check you’re weekly hours and thoroughly read through your contract to see where you stand with overtime. Some contracts limit the amount of hours that you are able to work a week so checking your contracted hours is important to make sure that you are able to work the amount of hours that you agreed to.

Other aspects that should be placed within your contract of employment is your holiday entitlement and holiday pay. Most full-time workers have a statutory right to 24 days’ paid annual leave, and from 1 April, 2009 this increases to 28 days. There are merely just a few employees that might not automatically be given these rights. As well as having information about your holiday entitlement you will also need sick pay information. This part of your contract of employment will inform you about the amount of pay you are entitled to if you are enable to work due to illness If there are no terms or conditions related to pay due to injury or sickness, the work contract must say so.

Every aspect and detail of your employment should and needs to be stated within your contract of employment. If you feel that any part of your contract of employment is breeched at any time during your employment it is important that you seek professional help to find out where you stand legally.

How To Impress Bosses In Retail Jobs

Considering the number of retail jobs available in the market nowadays as well as the plethora of people looking for employment in this sector, you need to be extremely efficient in adding value to the company if you wish to leave a mark and make your presence felt in this industry. There are some jobs in this sector in particular, which bosses absolutely love. This is primarily because these jobs add to the overall economic value of the business if they are performed efficiently and hence employees must be focused on delivering exactly what their bosses need from them. In addition to adding value to the business, these jobs also improve the credibility as well as the lifestyle of the bosses.

When it comes to retail jobs, you may not find the same job titles as those that are prevalent in other sectors. In the retail industry, the jobs are more about your attitude and ability to fulfill specific tasks allotted to you which will directly add to the value of the business. Some of these jobs are very basic while others are strategic. Reliability is something that bosses dig for as they would love an employee who is careful about punctuality and delivers exactly what is expected of him. Presenting new and creative ideas to your bosses about how to attract more customers to the store will definitely improve your image in their eyes. Even if they do not implement your ideas, you will surely be appreciated.

Customer service lies at the heart of any retail industry. It is not only about smiling and being nice to customers, but also involves maintaining your calm and patience and being able to deliver a friendly and at the same time professional persona on a consistent basis. Once customers get to know you, they are bound to come back to the same store and even say some nice things about you. There is no better way to catch the attention of your bosses than to get them to hear about your popularity amongst customers.

You should always concentrate on delivering more than is asked of you. Retail jobs have become so competitive that sometimes just fulfilling the tasks assigned to you is not enough. For instance, you could always turn up early for your job or take up an extra project to demonstrate how committed you are towards adding value to the business. Honesty has become rare in this business and thefts have become very common. You must not resort to any such activities in this industry so that you can build an image of trust with your bosses.

Supplying Industrial Cleaning Solution to MITIE (Retail) Ltd and Tesco

ICE first presented to MITIE (Retail) Ltd in November 2009 and over the next year became our sole supplier of cleaning machinery. They brought to the table an enthusiastic approach which was innovative, flexible and accommodating in those times of need. This was a supplier partnership and it was both encouraging and rewarding for both parties. Two specific mobilisations come to mind which I believe gives a good indication of ICE as a company, one which was the largest ever single machinery order placed by MITIE for the Co-operative Group stores and one is this case study for Tesco Stores in September 2010.

Background:
MITIE was awarded significant growth in the Tesco store cleaning Tender in July 2010. Up to this point we were using ICE to supply machinery into the existing smaller convenience Express stores. We had chosen the RA431 compact scrubbing machine for these stores, following their presentation. This proved to be a low maintenance, cost effective machine that the operators liked because of the simplicity. ICE had supplied with the machine both pad drives and brushes so we could utilise the machinery in almost every area of the store, achieving that machinery driven approach we were aiming for. This machine later became our utility machine of choice in the large format stores for use throughout the trading day on the shop floor.

Tesco has an agreement term within its Tenders that on site machinery will transfer between suppliers providing they can reach agreement on the net book values etc. Although this seems a fair approach it does have its complications and, in this case, negotiations had not been going well with the incumbent contractor. We were now entering minus four weeks to start date and we were starting to get concerned. I arranged a meeting with ICE and fully explained the situation. Without any firm commitments from MITIE, ICE immediately `got on board` with a contingency plan on our behalf. This involved considerable expense to ICE, surveying the stores, speaking to Switzerland on delivery timescales and eventually taking the ultimate risk in placing an order with Cleanfix without a guaranteed order from MITIE. This showed a huge amount of commitment from ICE and enabled MITIE to have a contingency plan for Tesco who were aware of the situation.

With two weeks to go to start date MITIE decided to end negotiations with the incumbent and officially place the order with ICE to supply a 1.5 million order for floor cleaning machines into all Express stores across our regions and all large store format stores in the South East and South West Regions of England. This amounted to approximately 230 sites.

Logistics:
The machinery roll-out started 2 weeks prior to start date. Fortunately, following the commitment ICE had made by arranging for machinery to be delivered into the UK, this was possible. If ICE had not taken this approach then we would have needed to either go back to the negotiating table with the incumbent contractor and pay well over the net book values for the machinery or request that the customer postpone the start date. Both scenarios would have been unacceptable to MITIE as options.

The machinery for each store had been specified on the surveys initially carried out and, upon delivery, training took place with not only the machine operator but all staff on the shift. This gave us the multi skilling of operatives we were looking for. Every member of staff received a training certificate prior to contract start date.

ICE had taken a simplicity approach and banded the stores into machine bundles so we were aware that a specific store would receive certain machinery. This gave us a very easy communication line with our field teams as we issued them all a matrix which they could refer to if questioned. As with every multi-site contract, however, there will be unique stores that the bundle matrix does not fit. These idiosyncrasies, which were unknown to ICE, on survey lead to the need to change some machinery for larger or smaller models and this was done without any objection and at a further cost to ICE which was never passed onto MITIE. All unique changes were carried out prior to the contract start date.

Machinery Types:
The machinery we procured was the RA431 compact scrubbing machine for the Express stores. The RA561 tough and powerful machine for hard and soft floors and the RA 900 Sauber ride on scrubber drier were chosen for the larger stores. We also purchased additional machinery including vacs, single rotary machines and car park sweepers from ICE.

Summary:
Whenever I am asked to provide a reference for a supplier, the first question I ask is firstly `Did they go the extra mile for MITIE?` and pull out all the stops as a supplier to `Make it happen`. We need our supply chain to, at times, gamble to aid the cause. The world of contract cleaning can throw all types of issues at you and you need to have a supplier who is in there with you when the going gets tough. I found ICE ready and up for the challenge and when we asked them to `step up to the mount` they certainly did so. The commitment they made considering the MITIE policy for purchase ordering went well over and above what was expected and probably saved what could have been a mobilisation disaster. I have no hesitation in recommending ICE as a supplier because there will be some tough times ahead for all of us and we all need suppliers like ICE to support us through difficult times.