The idea for the Post-Graduate Certificate in Career Management Strategy (CCMS) initially came from the Academy of Business Strategy’s human resource related commercial client programmes. These were performance-related programmes that implemented processes which enabled client organizations to be more proactive about the way in which they planned, developed, implemented and managed human resource strategy with a view towards improving the return on human resource capital employed. The way in which these human resource processes achieved their goals was to enable key employees to see their own personal career development objectives as being synonymous with their employer’s corporate objectives. The result was improved performance for the client organization and improved promotion prospects for the employee. But there was another benefit which we did not anticipate. The employees in question became more proactive about the way in which they managed their own careers within the organization that they worked for. Consequently the client benefited because they tended to retain key staff for longer periods of time, more senior appointment opportunities were presented to those employees who were involved and the employees themselves were able to exceed their own career expectations. The critical success factor here was the fact that we were effectively empowering employees to obtain more control over the development and management of their own careers and many of the employees involved felt that this should subsequently constitute a separate post-graduate programme in its own right because the consequential benefit was so life-changing. So it was that the Post-Graduate Certificate and the corresponding Diploma in Career Management Strategy were born. The Certificate focuses upon career planning and development, the corresponding Diploma focuses upon career implementation and management. Only students who have graduated with the Certificate are eligible to apply to enrol upon the Diploma. As we started to focus upon the new core objective of enabling employees to be more proactive about the way in which they planned, developed, implemented and managed their own careers, without really considering the potential benefits this would have within the organizations that these employees worked for, the power of this particular programme started to emerge. The perceived disadvantage with many client programmes is that it is the organization that purchases the programme and the consequential training and processes that are implemented can be perceived as being inflicted upon the unsuspecting employees who see themselves as having no say in the matter and an already busy workload. This all changes of course once they begin to realize the personal benefits of being involved. However, the benefit of targeting the (CCMS) and (DCMS) at individuals rather than the organizations they work for, is that the individual decides for themselves to enrol upon the programme for personal career development reasons and thus the ownership and commitment from individuals is increased substantially because all of the service benefits are personal to them, regardless of the organization they work for and whether they decide to change employers during the programme. After undertaking our own research it surprised s just how few people actually had a personal career strategy plan and of those that had one very few were proactive or consistent in the way they were implementing it. The potential competitive advantage that (CCMS) and (DCMS) graduates would clearly have over their peers and work colleagues would subsequently be huge. The (CCMS) programme was established by the Academy of Business Strategy 14 years ago and it has a long established history of success. The programme itself has an 86 per cent graduation success rate and this has been sustained since the programme was first established. Interestingly enough the more income students were earning before they enrolled upon the programme, the higher their increase in annual income was after graduation. The theory behind this is the fact that those on lower salaries tend to need to allow more time to implement their new career development plans which is a reasonable assumption.
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Special technical expertise is required for sports facilities construction and installation of equipment related to different sports. Different sports facilities require sports pitches to be prepared to different specifications depending upon their use. For instance, sports facilities to be used as Multi-use Games Areas will have to take into consideration the requirements of all the sports to be played on the pitch as compared to single-purpose sports facilities or indoor sports halls.
In case of outdoor sports facilities, the process of construction begins with a site inspection followed by excavation of the ground. The base layers are installed in a way as to offer a stable foundation and to serve as an effective shock pad. Good drainage is one of the most important requirements of these sports pitches.
Synthetic sports surfaces can vary in their playing characteristics depending upon the requirements of the sports to be played on them. This is the reason why artificial turf is available in a range of pile lengths. While shorter pile is meant for sports played at the professional level, longer pile length may be preferred for recreational sports. An expert firm, based on your requirements, can install a 30mm pile or a 20mm pile. The most important thing in this regard is to conform to the I.A.A.F guidelines for installations.
A professional firm, specialised in manufacturing and installing artificial grass, also offers a choice of colours of artificial turf. For instance, you may go for one colour blade artificial pitch to the ones that feature two colour or multi-coloured tufted blade.
Outdoor athletics tracks with artificial surfaces also require the expertise of a professional firm for their construction. Athletic tracks should be slip resistant so as to minimise chances of falls to athletes. These surfaces, in most cases, are made from an impermeable double compound polyurethane system which allows for better drainage, whilst making the surface uniform and durable. Fibrous rubber granules are blended with polyurethane binders in a special machine. The mixture is then installed at full depth using special equipment.
The construction of indoor sports halls would benefit from a complete design and advisory service with budget proposals. Therefore, services of a professional firm may be sought. Multi-coloured markings on the sports surface are an integral part of a sports facility used as an indoor sports hall or a Multi-use Games Area, where a variety of sports are played.
Sports facilities construction not only includes the installation of sports surfaces, but also other important services such as installation of fences, fixed sports equipment, floodlighting, electronic scoreboards, air supported structures, and much more. Many leading companies in this field do not only offer the services of sports facilities construction, but also that of sports surface maintenance.
In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P’s, suggesting Positioning, Packaging, or People as additions to the mix.
Maybe it should be replaced by the 4 B’s of Marketing?
1. BE Real: Your marketplace is crowded with competitors, and your prospects are besieged with marketing messages. For your message to find its way through all this noise, it must be exactly on target. In any field, it’s not y how your work helps them solve problems and reach goals, and the benefits and results they can expect to see from it. What this targeted messaging requires is that you become very specific about not only who your offer is for, but what it will help them do, and why your solution is the right one for them.
2. Be Pulling vs. Pushing: In the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large. You need to pull toward you exactly those clients you want. Push-style marketing includes cold calling, unsolicited mail or email, paid advertising (online and off), promotional events like trade shows, and some forms of PR, like blasting out press releases. Pull marketing, on the other hand, is focused on building affinity and connections. To attract clients in your niche, you might develop referral partnerships, become visible at networking events, get booked as a public speaker, have articles published or build a content-rich website. You’ll find it much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise for free.
3. Be interesting: You must position your business in the mind of your prospective clients as the best possible choice for exactly what they need. Broadcasting a muddy or generic marketing message won’t be enough. Your clients need to understand “what’s in it for me?” Be the place they go when they need something. 4. Be there: Clients are wary – and justifiably so – of committing to spend hundreds or thousands of dollars on something they haven’t been able to experience in advance. Without tangible evidence to go by, they base their decision on how much they trust you. A significant portion of your marketing activities should be aimed at increasing your credibility. But one of the best ways to build trust is also the simplest. Allow clients to get to know you, be part of their everyday life. Use of your website, services, ideas and advice that you can offer are all important mixes.
4. Be Fast: In today’s world, the most important. The key is hitting the right client at the right time with the right product in the right way, the first time, because you may not get a second time. You have to identify their need or problem, provide the solution, understand the resources needed and the decision process they will use. You have to have a process in place for doing this or the process itself will lead to slow and inaccurate decisions. Effective companies have processes that drive decisions, not delay them.
And this is all marketing!
San Jose, California – Super Talent Technology, a leading manufacturer of NAND Flash storage solutions and DRAM memory modules, and South Korean fabless semiconductor company Novachips Inc. announces a development project to make the dedicated Automotive Solid State Drive (SSD) based on Novachips SATA 6Gbps SSD controller, NVS3600.
Super Talent is a leading manufacturer and provider of Automotive SSD that currently delivers the SATA 3 6Gbps-based automotive SSD as the main storage device of the AVN system mounted on a luxury car. It is the worlds first SSD mounted on the AVN system for regular cars.
The Automotive SSD market demand is expected to continue to grow, much as the SSD market has dramatically grown in last three years. This growth can be explained by the high IOPS of SSDs, which can guarantee the performance into the different paradigm of multimedia for automobiles. Physical reliability is also key factor of automotive SSDs. Super Talent has chosen the right industry to build product for as the annual market size for automotive SSD is expected to reach 25 million units by year 2017.
Automotive SSDs are an integral part of the consumer experience when they are using their car, so we want to produce the best possible device. We are excited to partner with Novachips, Inc. because their controller helps us provide an excellent automotive SSD that is extremely reliable and delivers exceptional performance.
Shimon, VP of Engineering, Super Talent Technology
Storage devices for cars must be designed to tolerate vibrations and shocks that constantly occur during the cars movement. Since the SSD has no moving parts, it is the optimal storage device for automotive AVN system. Super Talents automotive SSD also has highly reliable SPOR (Sudden Power Off Recovery) which backs up data in the event of sudden power loss to the system. One of the major reasons that Super Talent chose Novachips as the partner for their automotive SSD is the reliability on SPOR test.
We are very pleased to join hands with Super Talent in Automotive SSD Project. Automotive SSD is going to change the environment for Automotive AV System. NVS3600 series of Novachips are optimal solution not just for consumer SSD market but also for industrial sector as well. – Daniel Kim, CEO at Novachips, Inc.
About NOVACHIPS
NOVACHIPS Inc., founded by Flash semiconductor developers, is now offering a high-end SATA 6Gbps interface SSD controller and IP cores adoptable in SSD, USB and ECC. The company plans to release a next-generation hybrid SSD controller compatible with SATA3, USB3 and PCIe. NOVACHIPS advanced design capacity results in innovative solutions for the Flash semiconductor field. For more information, please visit www.novachips.com
About Super Talent Technology
Super Talent Technology Corporation based in San Jose, California, designs and manufactures a full range of DDR, DDR2, and DDR3 memory modules and flash based SSD and USB storage devices for computers and consumer electronics. An ISO 9001 certified company, Super Talent utilizes its state-of-the-art factories and leading-edge components to produce award winning products with outstanding reliability. Super Talent is an active member of the JEDEC and ONFI. With over 250 patents, the company was ranked in the top 50 of the Wall Street Journal’s Patent ScorecardTM for the IT industry three consecutive times.
The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com