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Upcoming Challenges For Mobile Development & Mobile Marketing

The digital world is evolving and the trends are changing in real world, making the world faster than ever before and technology more stable. Mobile is all about today’s world which took birth with the invention of first pager in 1956. The world started getting mobile and the launch of first commercial mobile phone by NTT in Japan was the next step to stabilize this mobility.

The innovation in this mobility with SMS happened to be originated in Europe in 1985. SMS was a boom in the later part of 1900s and early 2000s, and still it’s the top cellular activity. Now, there’re above 4 billion mobile phone subscribers, with 74% of them using SMS of which 94% of SMSs are read. Just in UK 1.4 billion text messages now being sent every week.

This is just about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile-internet integration are constanly opening the new horizons of excellence for mobile marketing. Web marketing is one of the most cost effective marketing methods with maximum outreach. Since there’re more mobile phone subscribers than that of internet users, so mobile opens broad ways for marketing from small and medium to large businesses.

Mobile-web integrated marketed is still in the process of development, reason being the lack of awareness among most of mobile phone subscribers, i.e. there’re about 10 million users worldwide using GPRS services that makes only about 0.25% of the total subscribers. But, this low percentage doesn’t mean that mobile marketing is not growing. There’re various alternative methods within mobile marketing including SMS Marketing, Ingame Mobile Marketing, Location Based Services etc.

Ingame Mobile Marketing is the fastly growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple interactive real-time 3D games to massive multi-player and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 on one hand and hence the mobile development on other.

Mobile development being the next big thing is now the focus of small, medium and large business, and hence it’s becoming a competitive industry. The cometition is becoming tougher as the industry leaders Nokia and Google have moved to opensource, and this situation is critical for ISVs. ZDNet also reports that, it’ll not be the great UI as only challenge instead, things that matter more are ideas and methodologies. Though ISV’s are more under pressure, but companies will have equal pressure and will have to face almost same challenges. It’ll be the race of collective innovation [what I can term it as] or Product Innovation [combination of innovation in methodologies, design, productivity etc] so, innovation in over all performance will win!

Types of Investment Trusts – Splits

The previous part of this article summarised what actually constitutes an investment trust, including how they are run, and provided an introduction into one particular type of investment trust, the REIT. In this second part, Split Capital Investment Trusts are introduced with a quick summary of how they may be used by investors.

Split Capital Investment Trusts

Also known as Splits, this variation of an investment trust strays from the more simple template in that it can offer a number of different share types within the one trust, each with a certain profile of risk vs potential yield.

Splits tend to be run across a fixed term and therefore have a stated closing date, known as a wind-up date. At this date the assets accumulated through the fund are distributed to the investors in a predefined order depending on what class of share they have purchased, with the low risk shares paying out first, but with limited gains, and the high risk shares paying out last, but with the highest potential gains if the fund were to perform well enough.

The share classes that pay out first usually have protection on the original capital investment which is then countered by the fact that they dont receive any income and during the life of the fund and the fact that the final redemption prices is predefined (so that the potential yield, if the fund were to grow sufficiently, has a ceiling). The series of share classes to pay out next will have diminishing protection on the original capital investment, but greater shares of the income payments and of the remaining asset growth if the investments were to perform very well. Therefore, with the last share class to pay out there is a high risk that there will be very low returns after the higher priority shares have been paid if the investment trust performs below expectations, but there is no limit on the potential gains if it does indeed perform well.

This choice allows investors with differing aims to invest into the trust in accordance with their own investment strategy. For example, pension fund managers running annuity funds may find that they can take up shares with higher risk (little capital protection as they will be redeemed after the lower risk share classes) but that have the potential to pay out more income if the underlying investments perform well. Contrastingly, private small scale investors who are after long term investment returns may be better suited to zero dividend preference shares (the first to pay out) which have the security of a fixed return/capital protection but miss out on the income payments along the way.

Even within these investment trust groups there will be a significant variety in the risk and potential reward profiles from one trust to the next depending on the stated strategy of the fund manager and the company sectors (geographical, industrial etc) in which they specialise. There should therefore be investment companies offering the right shares to meet any investors needs. If the price is right of course!

How To Write A Music School Business Plan

Your music school business plan is a document that defines your music school business with its objectives and shows how those objectives ought to be achieved.

Without a music school business plan it is unlikely that prospective “angel investors” and the like will invest in your music school business if that is your requirements to start-up or if you need to take it up another level

The plan should be customized for the likely lender or the investor. The substance of the plan should imitate the potential interests of the lender and persuade support for your music school business venture.

After completion,your plan also provides a powerful tool for monitoring the forward movement of your music school business. It will assist you to focus on the objectives set up in the plan.

You must keep your investor’s attention by making the detailed description as reader friendly as possible. Use simple, direct language and graphics to illustrate your points. Make sure your copy reflects the assured approach of the management team. Still, it is advisable to be realistic whilst presenting fiscal predictions.

Try to make the business plan as encouraging as possible but do not shy away from any observable problems there may perhaps be in setting up your music school business as your backer will more than likely have thought of them anyway; so if you can get their first and counter the likely questions before they think of them so much the better.

Make a lasting first impression by presenting the document in a clear and professional approach by using an understandable, uncomplicated design that conveys a proficient image and avoid jargon, keeping the subject matter concise and hard hitting. Any technical or supporting information should be provided in the appendices.

Keep all the figures between the main body of the document and your appendices – if you put large sections of figures in the body of your article you will distract your investor from the flow of the plan.

If your business is a new venture then give background information as to why you intend to start it. Affirm the considerable advantages of your product or service. Point to would-be markets and explain your pricing policy and promotion strategies. Identify the competition and outline your proposals for dealing with it. Be positive but brief.

It is crucial that your backer (if that is what your plan is to begin with used for) believes in you and your lineup (if you have one). If you come to an financier having just had a brain wave…”wouldn’t it be fantastic to have my own music school business” – you’re going to get laughed out the door. You must make plain your awareness and confirm your know-how and skill-sets as well as any other managers involved in the music school business. If you need any staff highlight these in the appendices – it is crucial that any essential roles in the music school business are ironed out before you meet your financier – if it is a pivotal role you have need of for your music school business then you will not get the capital you need.

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