Incubation to Drive Invest Bhubaneswar’ Arindam Dutta Expert, Innovation & Incubation

Incubation is surely not an industry. Today we are looking at Innovation, Incubation and Growth. One follows the other in perfect harmony. We need this engine to Drive -Invest Bhubaneswar’.

We all know what -Incubation’ means. What is not so obvious is its application in Building Enterprise. Let us look at the present scenario here in the state of Odisha, and the resources that are available here in Bhubaneswar.

The capital of Odisha – Bhubaneswar – famous across the country for the divine Lingaraj Temple is today a planned city with excellent academic, R&D and Health care Institutions. It is conveniently connected by rail, road and air to all state capitals.

Bhubaneswar traditionally has been a national and international tourist transit point, for travel to Puri, Konark, Chilka and other historical and natural tourist spots. Historically the empire Kalinga and emperor Ashoka are known to every Indian. Odisha is endowed with natural mineral resources and fantastic bio-diversity.

With such resources in our disposal why are the educated youth shying away from Building their own Enterprises. There is certain apathy of the educated youth in not getting involved in traditional farming[1]. They would prefer jobs. As James D. Wolfensohn[2] said —.They said to me what I’ve heard in so many places : we need jobs, we need opportunity—‘ and he goes on to say in the same talk that the youth told him -Mr. President, we want you to know that we are not the future, we are the now.’

The question that stares us today right here, what can we, and should we do for the youth here today at Bhubaneswar?

Let us not get into the clich of job creation through major investments. Such investments are a continuous process and such job creations would continue and grow. But does it answer the questions posed above?

Our youth especially those that have gone through a structured higher education program are intelligent and pretty savvy about the world and markets that are evolving elsewhere. As a corollary they are pretty updated on technology. Look at the growth of mobile telephony, computers and its popularity in the youth.

The last decade and a half have brought to the fore a class of youth who are entrepreneurial. They do not hesitate in taking risks. They are not looking for safe, cushy jobs.

Unfortunately they lack two major inputs – MONEY & MENTORS. There are huge opportunities[3] in Bhubaneswar and its hinterland – Agri-biotech, hospitality, health-care, IT, Tourism and others.

Money – These start ups are not looking for hand outs. I have over the past 12 years interacted with multiple start ups. All need some one to hand hold for at least a couple of years. But they have never asked for money as loan to tide over a crisis. And start ups needlessly to say go from one crisis to another in the first few years.

These guys have a strong sense of pride. Yet like all of us when they see and read as to how people have got away with large loans from banks, they feel let down that in spite of government schemes and priority sector lending etc they are stymied. It’s frustrating.

The ones I have personally interacted with have pooled a reasonable amount of their own resources. They find it extremely difficult to convince commercial banks for funds. They are not so adapt in creating the right sounding project documents that banks desire, those that established companies produce at the drop of their hat.

They are business wise nave. Either they ask for funds that look large which they cannot justify, or are so conservative that they indicate needs that seem paltry compared to their project.

As a consequence, the concerned authorities[4] remain unconvinced. How can one surmount this problem?

Incubator – the answer lies in having an incubation facility. We shall discuss later in this article about its structure. What will such a facility provide to these knowledge entrepreneurs?

1.A physical space to kick start his operation
2.The space so given will be for a limited time for a nominal rent.
3.It ought to provide all back office (Tel, Xerox, Meeting rooms, cafeteria etc) facilities for a nominal fee.
4.A mentor. We shall deal with this subsequently.
5.A formal network with most R&D and academic institutions in the state and also in the country

The facilities mentioned are standard across the globe. What is the key to a successful Incubator?

1.A advisory board comprising of Academia, established Entrepreneurs, state government representatives, leading bank’s representatives and CEO of the Incubator.
2.This board ought to form groups to screen probable incubates.
3.A few members from the board can become Mentors
4.As a thumb rule the mentor can handle up to 3 start ups.

Mentor -who can be a mentor?

1.The person must be one who is acceptable to a young team of start ups. This is very important.[5]
2.He must ideally be a first generation entrepreneur[6]. He should be able to relate easily to their needs. Ms. Sudha Murthy[7] gave Rs.10000 as initial capital to Infosys, at a time the sum was pretty handsome. We want the mentor to help support another Infosys in Odisha.
3.He needs to be compensated for his efforts in such a company. The board needs to evolve structures towards such appointments that are transparent and acceptable to the start ups.
4.Finally, the mentor has to be a person of impeccable integrity.

In conclusion, what is it that the Incubator helps in providing to the city of Bhubaneswar and Odisha? Innovation, Entrepreneurship leads to Growth and creates Wealth. We are looking at an eco-system where every year numbers of qualified youth of the city and the state, shall start enterprises. These enterprises in turn will employ other qualified youth. These start ups shall become the engines of employment in the city and state in years to come. Since the entire initiatives will be lead by persons outside the government – by the people and for the people , the probability of long term success is high. Such initiatives will not change owing to change of political structure.

This entire article is not about -how to do business’. Business has been a part of civilization over the millennia. We are trying to focus on our youth in the Knowledge environment, where his mind is the capital that he brings to the table.

It’s a Win-Win situation. All that is needed is a Hand to hold the Toddler till he is ready to walk!!!!

[1] Punjab has given the lead in gentlemen farmers. These are educated people who have brought in scientific techniques in farming which amongst others help conserve soil, water and increase yield. [2] James D. Wolfensohn President The World Bank Group Teen Murti, New Delhi, India, November 17, 2004 [3] During my assignment at Bhubaneswar (07-08) I had come across quite a number of start ups in these areas. I have met talented scientists specially in areas of plant biotechnology who with some support would surely expand their ventures. [4] The dealing career officer, nowhere in the country (with exceptions) has a clue on such knowledge enterprises. [5] I have noticed in my various assignments in academic incubators, the institute tries to impose these people. One has to remember that these guys are not looking at a First Class degree. They are concerned about their livelihood towards which they have invested precious time and their last penny. [6] Many successful young business men who claim that the business idea was his and that he struggled to make it profitable, actually was a part of a family business. It is very common in business families to provide cash, services and support to the youngsters in the family. There is nothing wrong with the process. On the contrary, one sees some women from these families in the forefront. But my point is they are not the majority start ups we intend to support. I am not saying that the start ups from such families should not be supported. If the board decides on a case to case basis so be it. But the majority of start ups do not have these support structures available from their families. [7] Excerpts from an interview given to CNBC-TV18

This initiative by Invest Bhubaneswar is supported by SEO service provider – AuroIN LLC

Becoming a Gastronomic Perfectionist with a Culinary Management Course

Everyone around loves the food you cook. Your friends and relatives just look for an excuse to drop in and relish your food.

Don’t you want to transform your hobby into a rewarding career? Don’t you want to gain more skills and become a culinary expert? Do you fancy preparing international cuisine and working with hotels or cruise lines?

If yes, a career in culinary management may be the right choice for you. You will learn various culinary techniques that can help you bring international perspective to traditional cuisine.

If you think it to be a routine cookery course, let me tell you that it’s not. Culinary management is no longer limited to just preparing, cooking, garnishing and presenting food. It’s beyond that. It’s about understanding a unique relationship between cuisine, culture and religion.

It’s about understanding diverse cuisines around the world and their significance to the local crowd. It delves deeper into techniques and practices for food preparation, presentation and serving while ensuring absolute hygiene, safety and sanitation.

About a Culinary Management Program in Canada

A culinary management program in Toronto is a two-year post-secondary diploma program. It offers you a solid understanding of principles and practices of nutrition, basic and advanced culinary skills, techniques, procedures and practices, baking principles and practices and cuisine and culture.

You also get to learn about other aspects including sanitation, safety and hygiene, career planning and principles of food, beverage and labour cost controls. The program also helps you gain good understanding of diverse cuisines including European, Middle Eastern and Mediterranean, South Asian, Southeast Asian and American.

You not only learn to cook diverse foods but will also be well versed in management strategies, sanitation practices nutritional principles. You are also prepared to manage the diversity in the workplace by understanding the unique relationship between eating habits of people, region and religion.

What Does the Program Include?

A culinary management course covers all basic food preparation techniques and helps students gain an understanding about international cuisines. It includes theoretical sessions on food and related practices, techniques and its culture association. The program also combines supervised cooking and baking in state-of-the-art labs, discussions with industry experts, food events, practical training and field placement. Seminars on different cuisines are also hosted from time to time.

How to Enroll in a Culinary Program?

You must have achieved a mature student status and obtained a secondary school diploma to meet the minimum eligibility criteria to seek admission in a culinary program. You also need to produce English Grade 12 C or University or equivalent certificate or scores.

Students enrolling in this course gain the knowledge, skills and attitude to carry out their duties well in a professional setting. They can seek employment in restaurants, hotels, cruise lines, airlines, resorts, clubs, schools, hospitals and camps for entry level positions. The exact job responsibilities may vary depending upon the company you work with.

This program offers you a sound culinary foundation. You can also consider establishing your small food or restaurant business and serve people in your locality with hygienically prepared international cuisine. You can also opt for a degree course later on if ever you feel the need or want to hone your skills further.

Types Of Marketing Channels And Their Importance

Sales channel management and even channel partner management – these terms are continually being thrown around presently. This post describes these aspects with the in-depth review of business distribution and moreover the fundamentals of channels.

What is a Channel?

To realize a channel it’s good to 1st understand the idea of company distribution. Product distribution (business distribution) is an important element of product marketing, along with other essential elements just like prices, item design and moreover promotion.

If any product is for consumption or even use by a consumer, everybody involved in the product development and moreover advertising ought to take help of distribution channels. Logistics & Supply chain management is difficult without syndication of the products – whether it is from one business to another, from factory to supplier, supplier to retailer and moreover at some point retailer to consumer.

All of these intermediaries goes down the product till it actually gets to the end-user. This method of syndication is well-known as a channel or distribution chain. The needs and moreover needs of these channels are an crucial consideration for any business. Alternative channels are also available like supplier, advertisement, dealer or direct distribution.

Forms of Marketing Channels

3 main sorts of marketing channels exist: Intensive distribution, Selective distribution and moreover Exclusive distribution. Rigorous distribution is when the resellers stock the given product with comfort products – all manufacturer leaders in consumer goods do this. Selective distribution is a much more standard pattern, in which selected resellers stock the product yet they can at the same time keep competitor products in their outlet. Exclusive distribution is when only authorized dealers are authorized to sell a given merchandise. After a enterprise selects the channel type they can proceed with making further strategies. With best suited monitoring and control over channels, Sales channel management and moreover channel partner management, all these channels may be used in the best possible way to get more sales profits and so better results overall.

Sales Channel Management

Sales channel management may substantial have an effect on your organization as it is very important to sales and marketing. Channel management is the procedure where by any business creates formalized selling and also servicing plans for customers within a particular channel. An successful channel management program have to include certain objectives, well characterized policies, product details and moreover sales & marketing programs which match the channels needs. It is advisable to express a channel management strategy for each part. This would assure brand consistency and moreover long term achievements.

Channel Partner Management

It is very important for fantastic sales organizations to have a successful sales process plus partner strategy. Channel partner management can help with your sales organization in many different ways to get quick outcomes, win business and furthermore provide visibility as well as advancement. Channel partner management elevates the effectiveness of your channel relationships and even heightens commitment from companions. It at the same time assists to recognize your organization from your competitors. Through Channel partner management it is easy to achieve long term goals and so cut down overall cost of sales. Additionally you can get a maximized return on your investment and moreover develop partner loyalty.

The Importance Of Graphic Design In Business

Graphic design is a combination of images, texts, colors etc to convey a certain message. Graphic designs are widely used in marketing purposes and are used in business promotional tools. Brochures, advertisements, business cards, flyers etc are made eye catchy with graphic designs. For marketing campaigns, the visual presentation is very necessary. If proper graphic design is used for the campaigns, then it would definitely make it a success.

The target audience would love visual presentation for business promotional activities. They can be attracted by presenting ads on television, Internet or by colorful pictures or outdoor advertisements. Graphical design is no longer constricted within a blend of colors and abstract motifs. It has become more of a challenging job for the graphic designers. Nowadays extensive use of graphical designs is also seen in website designing. The target market responses to those graphical ad campaigns that is bold, different and attractive.

The role of graphic design in business logo and brand building is immense. It is the graphical logo that creates deep impact on the mind of the targeted market. Every company or organization looks for innovative product designs to attract the prospective buyers. Before a campaign is released in the market, it is tested a number of times and several changes are made to it. The campaigns tend to use such catchy yet simple graphical images that can be easily recognized. Often striking shapes and colors are used to easily draw the viewers attention to the ads.

If you wish to design your company logo at affordable price then you can get in touch with us at Graphic Design India. We also design brochure, business cards, flyers, and advertisements etc for our clients. You can be assured of creativity and quality work by our professional graphic designers. Our graphic design services are affordable and are delivered within stipulated time.

Use Property Investment Information To Minimize Your Exposure To Risk

You must always remember that property investment information is equivalent to power. It affords the rare opportunity for investors to increase the earning potentials of their business interests as well as manage the risks associated with such investment possibilities. All of us want to achieve financial security by increasing the earning potential of our investments. There are people who are inclined to invest heavily on stocks which can be risky especially for those who are not very familiar with the goings on in the stock market. Thus, there are those who slowly gravitate towards property investments which generally offer attractive returns with lesser exposure to risk.

Debentures and stocks, in many occasions, do not meet the expectation of investors as they are prone to sudden downswings and upswings. One can possibly get burned overnight if the stock market suddenly goes on a downward spiral. Because of the risky nature of the stock market, more people are slowly going for a more secure investment option. Property investment remains to be a logical alternative for those who have the equity.

Despite the depressed condition in the properties market, it still remains to be a sound investment option especially for those who are intending to ride out the economic cycle in the expectation that they will get windfall returns once the economy makes a rebound. In fact, seasoned investors see this as a great opportunity to grab better deals for properties with high earning potentials. This is the main reason why it is critically important for prospective investors to have timely access to accurate and complete property investment information.

You are better off investing on properties for as long as your decisions are properly guided by relevant and accurate property investment information. This means that that you must have to be provided with sound advice and guidance when making your decision on specific property investment options. You are expected to do extensive research and link up with competent and reputable property agents as soon as you start looking at various property investment opportunities. By doing these actions, you are able to properly assess the earning potentials of each of the property investment opportunities you are seriously considering.

Another issue that you must also take into account is the proper utilization of your own equity. There are certain instances where it is a sound business practice to tap borrowed funds instead of your own money to finance property development ventures. This is especially so when the prevailing interest rate is relatively low.

As a general rule, it is better to invest on properties that are already turning in profits rather than to invest on properties which have yet to demonstrate its earning potential. The former option allows the investor to immediately recoup his investments and start earning profits from his investment. In short, such investment options have better ROI.

Gathering all the current and relevant property investment leads and information is a critical aspect of the entire process. One must have access to this information from published industry reports, market studies and inputs from industry experts. You can also approach property developers to inquire about prevailing rates. In this way you are able to lock in the investment that offer the best returns while managing the risk that is associated with such investment option.