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Aerial Advertising A Novel Concept

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If youre looking for a new and different way to get your companys message across, consider aerial advertising.

It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.

Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards.

Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?

Its likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and best of all you remember the banner it was towing. Thats because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when its towed behind a plane.

Why do people respond well to airplane advertising? Its likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. Its unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.

Heres what we know people remember anything thats unique and different. If it makes them look skyward, if it makes a noise and it if presents a message thats short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.

Consider these interesting facts about plane advertising. According to recent studies:

89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.

79% of those surveyed said they remembered what the airplane banner was advertising

67% were able to retain at least half of the airplane advertising message.

Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but cant recall what the advertising was for. Clearly, that isnt the case with aerial advertising.

And why is that again? Novelty, novelty and more novelty. Its fresh, different and interesting. People focus on it because its fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. Thats called good advertising.

Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc., www.arnoldaerial.com is one of the many companies that provide such services.

Distribute Business Cards At The Right Opportune Moments

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If you are starting up a new business, you will need to print business cards and other stationary items such as letterheads, envelopes and flyers. Take advantage of the huge industry that is now available online though you should take time to select a reliable and reputed online printing firm. It is important to read the reviews and be assured of the online printing firm before placing your valued order. Many printing firms may offer low prices but may not deliver the amount of cards that you order or the quality that you expect.

Since the first impression is generally the best, it is important to ensure that you project the right image when you hand over cards to prospective clients. Decide on whether you prefer the matte or glossy look as these cards look impressive as against the standard business cards. Look at the various types of special inks and finishes available and introduce a photographic image as a logo to depict the product or service. If you use metallic ink it will stand out impressively to highlight the logo or design. It is possible to coat an area of the card with spot UV coating as this will make a striking contrast when you use a matte finish for the rest of the area. Check the weight of the cards that you wish to order and remember that 14 and 16 point stock are definitely not as flimsy as 10 and 12 point stocks. The next criterion is to concentrate on the layout of the card. Give relevant details and try not to clutter the card with unnecessary information.

In an endeavor to save money, many people try to print their own cards. Some people may also resort to spreading the word when they start up a business. However these are not good marketing strategies to follow especially as they are many opportunities available online to print cheap business cards at very low prices. An important feature of marketing campaigns starts with printing of advertising materials. A business man will soon realize the value of using these insignificant cards when they see the results.

Before any major event or meeting, spend some time to decide whether your product or service will make an impact on the customers who will be attending the event. Spend some valuable time online to plan your marketing strategy. Use the free designer templates and tools available with most of the reputed online printing firms and plan the finish and style of your card. Provide the pertinent details and most importantly, your contact details. Talk to the people that attend the event and if you find that they show even the slightest interest in your product, hand them a card as this will make a good impression. You will not project your business in a good light if you scribble details on a piece of paper or write the contact details on one of the flyers. You will not feel the pinch when you distribute these cheap business cards that you have ordered from a reliable printing firm at a throw away price.

Optimum nutrition and energy from Marine Phytoplankton

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Marine Phytoplankton are single-celled plants that grow in the ocean. According to NASA scientists, Marine Phytoplankton are responsible for up to 90 percent of the planets oxygen, which is vital for maintaining life on both land and sea.

NASA scientists believe that around 3 1/2 billion years ago, the appearance of tiny plant-like organisms with the ability to convert sunlight,, water and minerals into protein, carbohydrates, vitamins and amino acids marked the beginning of life on planet Earth. Phytoplankton are the foundation for all other life forms and are the food utilized by the largest and longest living animals and fish. Blue whales, bowhead whales, baleen whales, gray whales, humpbacks, and right whales all eat plankton. These species live between 80 and 150 years old and maintain great strength and endurance throughout their lives.

Nearly all life in the ocean is dependent on plants. Only plants have the ability to manufacture food out of inorganic substances, such as energy from the sun. Thus all animals are dependent on plants, since animals cannot derive nutrition from inorganic substances. Being the original producers, plants form the first link in the food chain, a sequence of organisms in which each is food for the next member in the sequence.

In an article recently published in the Yale University Journal of Marine Research, the power stored chemically in the worlds phytoplankton equaled 63 billion kilowatts. Thus, marine phytoplankton is not only an incredible source of nutrition as the foundation of the food chain, but is a vitally important source of bio-energy as well. Benefits of Phytoplankton

The elements and electrolytes in plankton are almost tailor-made for the human body. It’s no coincidence that the composition of human plasma is quite similar in composition to seawater. Over reliance on land-based food sources often leads to deficiencies in micronutrients and trace elements. Our bodies need these elements to perform as nature intended.

Many people consuming Marine Phytoplankton report significantly increased levels of energy and vitality. The world renowned physicist, Dr. Fritz Popp, found that living things transmit small packets of light called photons. We are able to see the sparkling photon light produced by the phosphorescence in the ocean when the water is stirred at night. Since we are almost entire made up of water, we should only put into our bodies those foods and nutrients that have the highest quality, most positive frequency of energy.

Phytoplankton, the foundation of life in the ocean, the forerunner of life on land, and the sustainer of our atmosphere, has an extremely high energy frequency in addition to its nutritional content.

It is reassuring to know that a microscopic but highly powerful organism like marine phytoplankton contains the positive energy that we need to thrive, despite the hazards of environmental toxicity, stress and nutrient-depleted food. Our continued health may very well depend on our capacity to harness the nutritional and energy source from our oceans, and consuming properly harvested Marine Phytoplankton is an important step in the right direction.

The Role Of Energy Efficient Transformers In The Petrochemical Industry

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Introduction

The U.S. petrochemical industry is the third largest in the world and a significant contributor to the countrys GDP. The US Petrochemicals Industry is also an indispensable part of the manufacturing and consumer sectors, churning out products such as fiberglass, tires, paint, plastic, rubber, detergents, dyes, fertilizers, textiles, solvents, and more.

In the recent past however, the US Petrochemicals Industry has undergone reasonably predictable lifecycle-path phases; from initial growth and augmentation to slowing down in marginal returns, and thereafter facing
possible downturns aided by many factors such as competition and resource constraints.

The future of the US petrochemical industry appears to be uncertain at present with the imbalance created in the market by the high feedstock process. According to Business Monitor Internationals (BMI) 2008 US Petrochemicals Report, the industry is also suffering the effects of a contraction in house building and car production, with output set to further diminish in 2009 and 2010.

Besides the ongoing effects of the recession, the US petrochemicals industry is faced with radical changes in the regulatory environment. The US is seeing a new policy climate with greater stress on tackling climate change through reducing carbon dioxide (CO2) emissions. This move has major
implications for the energy-intensive petrochemicals industry. A bill seeking to make a 17% greenhouse gas emission reduction through 2020 has raised objections from the chemicals industry lobby. The industry could find it difficult to maintain both competitiveness in global markets and meet its carbon
targets, unless it introduces some drastic changes in the way it demands and uses energy.

Energy and the Petrochemical Industry

Energy is a very important cost factor in the chemical industry in general. The petrochemical industry is even more energy-intensive than other sub-sectors within the chemical industry. The sector spent about $10 billion on fuels and electricity in 2004.

The petrochemical industry is responsible for 70% of the chemical industrys expenditures on fuels and 40% of the expenditures on electricity. The cost of energy and raw materials are roughly 2/3rds of the total value of shipments of the petrochemical industry. Because energy is such a crucial cost factor for the
industry, improvement in energy efficiency is an important way to reduce costs and increase predictable earnings, especially in current times of high energy price volatility.

US manufacturers in the petrochemical industry also face an increasingly competitive global business environment; it is thus imperative that they reduce production costs without negatively affecting product yield or quality. Improving energy efficiency reduces the bottom line of any petrochemical plant.

Successful, cost-effective investment into energy-efficient technologies and practices meets the challenge of maintaining the output of a high quality product despite reduced production costs. This is especially important, as energy-efficient technologies often include additional benefits, such as increasing the productivity of the company and reducing the emission of greenhouse gases.

There are a variety of opportunities available in the US petrochemical industry to reduce energy consumption in a cost-effective manner. Companies are thus coming together to begin the process of jointly exploring new and more energy-efficient processes that could dramatically reduce the dependence of the US petrochemical industry on foreign oil. The US petrochemicals industry is being hit by a rapid rise in energy costs and the The Role of Transformers

Transformers, besides other things like switchgear, converters, low-voltage equipment and power-plant solutions, are just some of the things that contribute to the efficient production and management of highquality
electricity.

Most standard transformers in industrial settings operate at full load and have 90 to 95% efficiency. However, one of the main reasons for energy loss in a transformer is due to inefficiencies in the transformer core. This issue is addressed in high-efficiency transformers that utilize the latest core
technologies to reduce core losses. The positive jump in efficiency is due mainly to the fact that the core is energized 24/7, even when the transformer load is turned off or disconnected.

Another issue of concern is that of transformer load. With the majority of the electricity used in the US being run through transformers at lower loads, sizable amounts of energy are being wasted. This issue is
of special relevance to an industry like that of Petrochemicals which already is a high consumer of energy.

The Need for Energy-Efficient Transformers

Compliant transformers are able to maintain National Electrical Manufacturers Association (NEMA) Class 1 efficiency levels at 35% load. This is accomplished by using higher-grade grain-oriented steel in the core rather than the standard non grain-oriented type. Grain-oriented steel offers thinner gauge and purer
metallic material quality, reducing heat caused from eddy currents by limiting the direction in which current can flow. This narrowing of the magnetic field into a thinner profile also reduces the canceling effect of opposing currents.

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted. This has a large impact on the consumption and distribution of energy because the reduction in energy usage improves the countrys energy independence, reduces its carbon
footprint and lessens infrastructure investment.

Decreasing energy usage by reducing waste even by .03% over the next 20 years cuts the need for new power generation by 60 to 66 million kilowatts. That drop would eliminate the need for construction of 11 new 400-megawatt power plants by 2038.

Electrical power generation accounts for 35% of all US emissions of carbon dioxide, 75% of sulfur dioxide and 38% of nitrogen oxides. With higher-efficiency transformers, the country will see reduced emissions
of CO2, NOx and Hg of 678.8 Mt, 187.7kt and 6.48t over the next 30 years. Curbing energy imports will also bolster the US economy by reducing the current $65 billion trade deficit and mitigating fuel prices through decreased demand.

The compliant transformers will cost more than their lower-efficiency predecessors due to the higher price tag for grain-oriented steel, additional labor and higher raw material costs. While the compliant transformers will add to the cost of construction and maintenance projects, the end user will save this cost over the life of the transformer.

The Role of Transformers

Transformers, besides other things like switchgear, converters, low-voltage equipment and power-plant solutions, are just some of the things that contribute to the efficient production and management of highquality
electricity.

Most standard transformers in industrial settings operate at full load and have 90 to 95% efficiency. However, one of the main reasons for energy loss in a transformer is due to inefficiencies in the transformer core. This issue is addressed in high-efficiency transformers that utilize the latest core
technologies to reduce core losses. The positive jump in efficiency is due mainly to the fact that the core is energized 24/7, even when the transformer load is turned off or disconnected.

Another issue of concern is that of transformer load. With the majority of the electricity used in the US being run through transformers at lower loads, sizable amounts of energy are being wasted. This issue is of special relevance to an industry like that of Petrochemicals which already is a high consumer of
energy.

The Need for Energy-Efficient Transformers

Compliant transformers are able to maintain National Electrical Manufacturers Association (NEMA) Class 1 efficiency levels at 35% load. This is accomplished by using higher-grade grain-oriented steel in the core rather than the standard non grain-oriented type. Grain-oriented steel offers thinner gauge and purer
metallic material quality, reducing heat caused from eddy currents by limiting the direction in which current can flow. This narrowing of the magnetic field into a thinner profile also reduces the canceling
effect of opposing currents.

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted. This has a large impact on the consumption and distribution of energy because the reduction in energy usage improves the countrys energy independence, reduces its carbon
footprint and lessens infrastructure investment.

Decreasing energy usage by reducing waste even by .03% over the next 20 years cuts the need for new power generation by 60 to 66 million kilowatts. That drop would eliminate the need for construction of 11 new 400-megawatt power plants by 2038.

Electrical power generation accounts for 35% of all US emissions of carbon dioxide, 75% of sulfur dioxide and 38% of nitrogen oxides. With higher-efficiency transformers, the country will see reduced emissions
of CO2, NOx and Hg of 678.8 Mt, 187.7kt and 6.48t over the next 30 years. Curbing energy imports will also bolster the US economy by reducing the current $65 billion trade deficit and mitigating fuel prices
through decreased demand.

The compliant transformers will cost more than their lower-efficiency predecessors due to the higher price tag for grain-oriented steel, additional labor and higher raw material costs. While the compliant transformers will add to the cost of construction and maintenance projects, the end user will save this cost over the life of the transformer.

Benefiting from Better-Designed Transformers

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted in the process.
Electric power systems throughout the petrochemical industry are designed to normally operate at 50 or 60 Hz. With proper planning during the design phase of the power system for a petrochemical plant, certain harmonics can be minimized. Another way to minimize harmonics in the petrochemical power
system is to minimize the saturation of transformers by maintaining the operation of the transformer in a reasonable voltage range.

The system short-circuit capacity is an important factor in determining the impact of power electronic loads in the petrochemical industry. Where the power system is weak with a relatively low short-circuit capacity, the voltage distortion caused by the harmonic currents can be significant. Conversely, where the power system is strong with a relatively high short-circuit capacity; the voltage distortion caused by the same harmonic current sources might be negligible. Thus, one solution to minimize the voltage distortion caused by power electronic equipment is to install the equipment on a strong power source.

Energy Policy Act 2005 Mandates High-Efficiency Transformers

The Energy Policy Act 2005 mandates that distribution transformers meet specific efficiency levels starting January 1, 2007. The production of non-compliant models was to be halted by 2006. The catch, however, is that the higher-efficiency transformers also cost more to build than the non-compliant models. By mid-2007, the U.S. Department of Energy (DOE) was evaluating the efficiency standards for transformers because it was clear that even a slight improvement could save significant amounts of electricity which was currently being wasted well before it reached consumers. Efficiency in transformers would also reduce emissions from electric generating plants, as they would need to produce less energy.

The DOE was planning to issue new guidelines for distribution transformers by 2008. Once in place following a gradual phase-in, the new transformers are expected to save 26 billion kilowatt-hours annually. This will in turn reduce annual emissions from electric power plants by 15 million metric tons,
about equal to the average annual emissions of 2.7 million automobiles.

Pacific Crest Transformers and the Petrochemical Industry

Pacific Crest Transformers (PCT) has been catering to clients in the Petrochemical industry since its inception in 1919, thus making it possibly the only such company with 90 years of continuous domain
experience.

While the thrust towards energy-efficient transformers may be a relatively new phenomenon in the US, environmentally conscious companies like Pacific Crest Transformers (PCT) began eco-friendly initiatives years earlier.

PCT is committed to designing and manufacturing superior quality, custom-built and specialty transformers in the most cost-effective and responsive manner possible. The company has experience in building Padmount, Station and Secondary Unit Sub Transformers, and today specializes in environmentally friendly and efficient liquid-filled distribution transformers. PCT was propelled towards its energy efficiency initiative in its attempt to produce efficient, energy saving and therefore environmentally sensitive transformers.

The main thrust at PCT has always been customizing transformers after elaborate consultative processes
with the client. The transformers eventually built are based on client specification and are designed to fit
into the existing infrastructure.
Over the years PCT has designed transformers for:
Hazardous, flammable, or explosive environments
On-shore and off-shore platforms in corrosive atmospheres
Special taps and voltages as required
Harmonic loads from PLC and VFDs
High-pollution areas
PCTs transformers are present in environments where there is drilling and refining of fossil fuels, including natural gas, from areas with varied climatic conditions ranging from the hot humidity of the gulf coast to the frigid north slopes of Alaska. PCT Transformers are used throughout the process of
acquisition, transportation, and conversion of the end-products.

Conclusion

Energy is definitely a key driver of the Petrochemicals Industry, and so it is only natural that in the face of an uncertain oil future, companies take another look at the way they consume energy. Energy that is saved is considered the cleanest way of generating additional energy and steps to save energy are long
overdue.

Companies in this sector need to study their processes from an energy-efficiency standpoint and look at the various ways of conservation. With increasingly competitive times ahead, these steps taken now can
result in significant cost reduction. It may also be necessary to retrofit or invest in energy-efficient transformers, and restructure the existing energy system and here, working with a manufacturer that has deep domain expertise and sound long-term environmental strategies can make a real difference.

To know more about Energy Efficient Transformers check out Pacific crest transformers website.

Franchising Business Vs Establishing Your Own Brand

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Several of us are looking to get their own business but there are aspiring proprietors that are still pondering wheter to take a franchise venture or assemble a traditional business. A lot of are dreaming to have a productive business enterprise but only number of of them has their success story to share. You will find two choices in beginning a venture, you can start having your own business name or you can choose getting a franchise venture. Let us try and differentiate the two to help you come to a decision what suites you properly.

In a franchise firm there will be luxury getting aid from your franchising business, you are sure that their name and reputation is already set, you already have your clientele; franchise corporations already earned the belief from their potential buyers, so it would not be tough for you to get their confidence. You will also be provided of everything you need to have starting from seminars for yourself (this may equip you in managing your small business), trainings for your workforce, uniforms, stores, company brand and logo, food materials down to the particularly minor details like the utensils, tissue and so on. You already have a back bone for your business, due to franchising firms are being supported by massive and dependable companies this will guarantee your small business will live, compared to regular business in chich 80% of them close with in their very first year and only 20% survive. Even though franchising business also have rules and regulations, it will be tricky to use your own commercial ideas because they already created a strategy that is definitely tried and tested. Franchising companies are strict with their regulations, you need to sign an agreement in order for your to get the right to use their business name and logo, this will also show your partnership with them and you are also agreed to their terms and conditions.

Taking the risk of setting up your own agency name will take good deal of guts and confidence (and a lot of luck). Beginning your small business from scratch isn’t going to give you the convenience that a franchising business can provide, here you need formulate your own approach that will really work, there will be a great number of trials and errors, it will require time for you to obtain your customers trust due to most of consumers trust a brand or a trademark which is acknowledged or familiar to them. This will not present you with assurance that your business enterprise will be successful, this will depend on your strategies in managing your company. Starting your own business enterprise brand would be risky but when you’ve got the guts to go on together with your battle go forward and do it.

Regardless of whether you chose to own a franchise business or beginning your own enterprise brand, it is all up to you. Verify your knowledge of handling a business and you also have to consider your resources and funds. It is all up to you if starting your own venture brand or getting a franchising company will be a success.