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Automotive and Transportation Email Marketing Strategy

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You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!

Making skinny jeans work on men

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Skinny jeans have snuck their way to the heart of more than one fashion trend and can now be counted as an essential for any fashion-forward guy. However, as with many of the most popular trends, skinny jeans aren’t always easy to get right. To look good in these tight-legged trousers, you need to make sure you not only get the right fit, but you also need to make sure to accessorise well. With a few handy hints and tips, you can conquer your fear of figure-hugging bottoms and try out the joys of skinny jeans for yourself.

The most essential part of introducing skinny jeans into your wardrobe is the moment you try them on for the first time. A close fit is essential to carry off the style but you don’t want jeans that are so tight that it’s possible to see the exact shape of your leg through them. Instead, you want skinny jeans that skim over your thighs and calves.

It’s also really important to make sure you get the waist measurement right as there’s nothing worse than skinny jeans with straining buttons. Avoid pipe cleaner legs or sagging bottoms by taking your measurements or trying on lots of different pairs until you find the right fit. You may also want to choose denim jeans that have a small amount of spandex in the mix, as they will have a little more stretch to them than other varieties.

Footwear is perhaps the biggest make or break choice when it comes to getting your skinny jeans right. Skip big, white trainers and choose something a little more flattering such as classic Converse boots or a gym shoes style. Boots can sometimes look good, especially if you’re rocking a cosy, winter look, but avoid wearing any too thick or sturdy, or they can make your feet look out of proportion. A pair of smart leather lace ups can also coordinate nicely. Wear these with a t-shirt and cardigan or to go with a fitted white shirt.

When it comes to your outerwear, you have a few great choices. Skinny jeans look particularly good with tailored coats and military designs. Throw on a pea coat or a structured army-style jacket for an effortlessly stylish look. On the other hand, you can team your jeans with a white t-shirt and a leather biker jacket for a real rock star vibe.

If you prefer a preppy look, wear them with a thin jumper, a simple blazer and a pair of geek chic rimmed glasses. The only thing you really need to watch out for are jackets that finish above the hip, as these can give you an awkward looking shape. Bomber jackets are a particularly bad offender in this regard. When it’s cold outside, you can pile as many layers onto your upper half as you need to without compromising on style as skinny jeans tend to balance the weight out nicely.

Accessorising with skinny jeans is easy once you know how, so stock up on some well-fitting mens skinny jeans and get ready to show off your legs and your well-developed sense of style.

Home Construction Financing Options

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All it takes to have your dream house standing is right financing. Most of the time, delays in construction are blamed on the lack of adequate funds. This is the reason why careful planning is a must before deciding to fire up the home construction project. All expenses must be laid in details in order to determine the exact funding that the project will need, thereby making a comparison between financing options.

Nothing can still beat preparing the full financing before starting the project. It is a safe move to make sure you have enough savings for the construction of your dream house before negotiating it with the contractor. Starting off with a sufficient fraction of the budget needed can also be advisable but it carries the risk of getting browbeaten with high interest in loans afterwards. Loans should be the last resort for expensive efforts like a construction project.

However, some situations may push you to pursue the project despite the lack of adequate funds such as when renting seems costly already. In this case, you can consider a loan as a reasonable option. Nonetheless, you must be prepared with the financial responsibilities you will hold in the future. While a construction project requires a large amount, a loan may entail really huge interests.

Before applying for a loan, settle all possible hindrances to your qualification. Clean up your credit score by paying all your bills promptly. It seems awkward to start off financing by spending but the amount involved in lifting your credit reputation is just a small portion of the amount you can be qualified to borrow for your DIY home construction financing in the end.

After settling your credit score, choose a loan program that suits your need. Since DIY home construction involves a large amount that you don’t want to be accountable for in an unpredictable terms and condition, a variable vs. fixed rate type of loan is not a good idea. Instead, choose a 30 years or 15 years type of loan. This will give you a fixed date of payment.

Apply for the loan honestly. There’s no point in lying if you know that financial institutions today use the most advanced technology in tracking your credit records. Sometimes, they look at the trustworthiness of applicants for DIY houses financing loans by simply confirming their statements on what the records say. Honesty will hasten the process of your loan.

Maintenance Management System in Hospital (Ultrasound & CT Scan Equipments)

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BACKGROUND STUDIES /PROBLEM STATEMENT:

Recent maintenance practices in hospital (health care equipments and services) and use of computerized maintenance management system (CMMs) based hospital information maintenance management system (HIMMs) provide good practices during evaluating performance and effectiveness of equipments. But unfortunately, CMMs and maintenance activities i.e. Breakdown maintenance (BDM), planned preventive maintenance (PPM), productivity is not solve problems at all. Several reasons are: 1. CMMs not solve problems of repetitive failures, BDM , PPM for long term 2. CMMs also not predict life cycle and durability of equipments for long period For this reason, need of such system that can predict and resolve problems at all.

This research project is aimed to provide two ways to solve problems by using theoretically mathematical equations from literature review and modify equations for particular for repetitive failure, BDM, PPM and equipment productivity. Second way CMMs software is to design which is completely reliable; predictable critical factors for not only now, but also long term purpose. The results in terms of system assist facility managers or clinical engineers (biomedical engineers). Sustain life of equipments, easy to replacement and repaired etc.

OBJECTIVES OF RESEARCH PROJECT:

The objectives of the project are: 1) To evaluate maintenance management system in hospital (health care equipments and services) 2) To modify mathematical equations for measuring maintenance activities of ultrasound equipment and CT scan equipment

METHODOLOGY: Data Collection Strategy: Data collection strategy is obtained from visited and observation biomedical engineering department. Select two imaging equipments -ultrasound machine’ & -computed tomography machine’ from various hospitals like Hospital Serdang, Hospital Putrajaya etc., to collect equipments inventory data. Data collection strategy is focus equipment assets history. It includes planned preventive maintenance (PPM), Breakdown maintenance (BDM), Schedule work, work orders (w.o), action taken, vendor services, parts management, utilities, and reports. Data collection is need because: a) Calculate repetitive failures, BDM and PPM b) Measure Productivity and Equipment effectiveness c) Life and use of equipments for long term purpose Analysis of Data Collection: Analysis of the data depends upon asset history of particular equipments. Identify repetitive breakdowns, planned preventive and productivity performance in both medical equipments. The strategy for analyze data is to specified no. of failures, no. of breakdowns and no. of planned preventive for last three years. Analysis of data collection is required because: a) Interpret particular problems b) Apply modify equations to solve problems Mathematical Analysis In general, previous studies on maintenance management system provided mathematical formulas and equations not at all overcome problems of equipments. In medical equipments i.e. reliability equations and availability equations are not enough to measure maintenance performance of ultrasound and CT scan. Predicted Breakdowns

In this project, provide specific and modify equations which is use to solve medical equipments maintenenace problems. (Stephen, 2004) This equations are modified on the basis of productivity and reliability maintenance management.. Stephen defined equations: Breakdown (Excepted)= S (No. of Failures) * Frequency of Failure / Total No. of Failures, But modify equation will be: Breakdowns (predictable) = (a1+a2+a3—-an) * () / Tf Therefore a is no. of repetitive failures, an is nth term of failure which is expecting failure with time, is frequency of failure occurring in duration week, months, Tf is total no. of failures per years. Conclusion In the end, evaluating MMS in hospital is prime consideration for clinical engineers. This modify equations of equipments will improve maintenance practices overall and overcome failures, breakdowns. Successful in implementing and applying mathematical equations will definitely increases productivity and overall equipment effectiveness. Nonetheless, due to the necessity to ensure maintenance management system, figure 4.9 data analyzed and interpreted from maintenance part of the asset of equipments contains several factors that serve as the determinants to the success of maintenance practice for health care sectors. By using mathematical approaches and data analysis from maintenance part of the asset of equipments contains several factors that serve as the determinants to the success of effectiveness of equipment and best maintenance practice in health care industries.

RESULTS: 1. From above calculation, the result shows that repetitive failures, BDM, PPM always key parts and critical factors in maintenance practices.

2. Breakdowns maintenance in ultrasound much more and predictable during last three year so it would be a greater expensive alternatives if equipments not replaced on time. 3. CT scan has low rate of breakdowns maintenance during last three years so it would be predicted that less equipment expensive alternative so no need to replace equipment.

4. Medical Equipment’s productivity factor in ultrasound is 36 % in last three years due to more and more Break downs maintenance and Planned preventive maintenance occurred which is not good for productivity, life of equipment. Step should be taken in early stage of breakdowns. 5. Productivity factor in CT scan is 38 % previous three years, because of less BDM but more PPM. 6. Overall equipment effectiveness of Ultrasound is 38.90, it means equipment is in poor condition and unlimited break downs, more failures occurred. Require proper testing, calibrations, changeovers parts, adjustments. It will contribute to increase in effectiveness in rarely manner. 7. OEE of CT scan is 72 %, it is mean that equipment is in good condition because of breakdowns and failures are limited. In occasionally testing and commissioning, inspection is requiring. It will mostly increase effectiveness in rapid manner.

8. It will increase productivity & It will maintain overall equipment effectiveness.

9. Lastly, it will assist clinical engineers to make decision on need basis of particular equipment or replacement.

REFERENCES:

Albert H.C Tsang (2002). -Strategic dimension of maintenance management-, Journal of Quality in maintenance Engineering, Vol. 8, No. 1, pp. 127-139. A.C., Marquez, Jatinder N.D.G. (2006). -Contemporary maintenance management: process, frame work and supporting pillars-, the international Journal of Management Science, No. 34, pp.313-326. Atkin, B. and Brooks, A. (2009). -Total Facilities Management-, 3rd edition, Wiley-Blackwell, Oxford and New York, pp. 328.

Acevedo, Francisco (2005), -Design of CMMS for the Chilean Naval Hospital BME Department-, Engineering in Medicine and Biology 27th Annual Conference IEEE, shanghai, China pp. 1-4

B.S. Dhillion, Y.Liu (2006),-Human error in maintenance review-, Journal of Quality in Maintenance Engineering Vol.12, No.1, pp.21-36.

Bronizo, Joseph D. (2006). -The Biomedical Engineering Handbook, Third Edition-.

Corder, A.S (1976), -Maintenance Management Techniques-, McGraw-Hill UK, England.

Duffa, S.O., A.Rauof, Campbell, J.D (1999), Library of Congress Cataloging-in- Publication, Volume 20, pp 30-44.

J.J. Smit , J.A van Weelderen, .(1995), – Maintenance Diagnosis of HV installations using an expert support system-, Proceeding 9th ISH, International Symposium on H.V. Engineering, Graz, Austria, pp. 45-56.

Levitt, J. (1997), -The Handbook of Maintenance Management-, Industrial Press Inc, New York, NY.

Niebel, B. W. (1993). -Engineering Maintenance- Ninth Edition. United States of America: Irwin. pp. 335-462.

Mark C.,Eti,S.O.T Ogaji, S.D. Probert (2006). -Strategies Maintenance Management in Nigerian Industries-, Journal of Applied Energy, No. 83, pp. 211-227.

Marvin Raushad, (1998), -Reliability Centered Maintenance-, Reliability Engineering and System Safety, vol. 60, pp.121-132.

Swanson, L., (1997), -An empirical study of the relationship between production technology and maintenance Management-, International Journal of production economics No. 53, pp. 191-207.

Shamsuddin, A., Masjuki, H., Zahiri, (2004), -State of Implementation of TPM in SMIs: a survey study in Malaysia-, Journal of Quality in Maintenance Engineering, vo1 10 No.2, pp. 93-106.

Sherwin, D. (2000), -A review of overall models for maintenance management, Journal of Quality in Maintenance Engineering-, Vol.6 No.3, pp. 138-164.

Stephen, M.P (2004), -Productivity and Reliability- Based Maintenance Management-, Pearson Education Inc., New Jersey, New York, pp.276.

Ted Cohen, (2003) -Computerized Maintenance Management Systems for Clinical Engineering-, Second Edition, AAMI MIR no. 3, pp. 7-10.

Vukan Polimac, Jelica Polimac, (2001) -Assessment of Present Maintenance Practices and Future Trends-, Transmission and Distribution Conference and Exposition, pp.891-894.

Valma J Robertson, Kerry Gbaker (2001), -A review of Therapeutic Ultrasound: Effectiveness Studies-, Volume 81, No. 7.pp. 12-20

Yusof, M, Bakri Rugayah, Musa Zaharah (2006), -Electrical Impedance Tomography-. Health Technology Assessment section, Medical Development section, Ministry of Health, Malaysia, Technology report, pp. 1-6.

Wilhelm Burger and Mark J. Burger (2007), -Digital Image Processing: An Algorithmic Approach Using Java-, Spinger, Volume 30 No 1, pp. 10-18.

Wireman,T.,(1991), -Total Productive Maintenance- , an America Approach, Industrial Press, NewYork. PP. 16-21.

Benefits Of Real Estate Business And Investment

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In the domain of real estate business there is no need to be apprehensive as yet for the Americans, are still recovering from the fear of debts which had controlled their finances until recently and it is only with the help of such resources as a low interest consolidation or the best debt management programs that the citizens could finally get respite from the trap of debts. But now when the economy has started to look up from the financial void, it is time for the citizens to change their views about some of the businesses which are capable of providing better returns in the long run. Gone are those days when businesses were looked with greater awe. Though there are persistent risks which are involved with this business, it is of more worth to calculate the advantages of being involved in this business.
Let us have an overview of the same in the next few lines:
If you have been comparing an array of business opportunities lately, you will be glad to know that a real estate investment is less risky than other businesses and they are in fact quite stable provided that you have actually been able to encompass the pettiest of aspects that are related to this business, and you have taken this opportunity seriously. However the lesser risks are associated with such factors as stability in the rate of mortgage followed by the appreciating value of the land and various other socio economic issues.
There is no need to have a huge capital at least initially to start off with the business. The property can be secured by negotiating a lower amount, and some money should be kept for holding the property as a security.
A real estate investment will not tale up a hell of all your time but only if you are calculating and clear sighted about the prevailing marketing conditions at that point of time.
As far as investing in real estate is concerned leveraging still remains as the best option wherein you can invest a portion of your money and the rest can be borrowed from a bank or any other financial institution.
If you are able to select the correct geographical location, you are likely to get a high value of appreciation over a period of time.
Along with paying your mortgage debts you will be creating a home line of equity which is to imply that you will be able to approach the original price of the property without any debt.
Unlike other investments where you may lose a lot of your money for paying the tax amounts, the tax exemptions on a real estate investment is much more than any other business.
Therefore a real estate investment is the best bet for the value of a property is almost always on the rise which provides a good impetus for the growth of this business, but you have got to treat it with the necessary vigilance and the required acumen.