Those with new and small-sized law firms dont necessarily need expensive advertising to be successful marketers. With some imagination and diligence, they can emulate the marketing strategies and programs that are used by larger law firms. There are also various ways of law firm marketing that can help you compete effectively for clients attention and referral sources. The following are some do-it-yourself tips that can help you accomplish just that.
Set the Right Price
Its habitual for customers to focus more on the price of the products and services they intend to acquire than any other aspect. For a new and small law firm, it would be wise to set the right price for your services. Before setting the price, its imperative that you embark on a research that will reveal customers pricing attitudes. You have to keep in mind that pricing affects perceptions about quality, which makes it important for you to keep your pricing reasonable. You can consider offering discounts to regular clients, or reward them for their loyalty.
Market Your Services Extensively
Providing good services at good prices will not make you any profit if nobody gets to know about it. If possible, you can incorporate both traditional and modern marketing strategies for Since your new firm might not be as advantaged as a large farm as far as the budget for advertising is concerned, you can opt for cost effective methods of law firm marketing. Social media marketing is one of the most cost effective strategies to use. Referrals can also serve a good purpose, so dont hesitate to ask your clients to recommend your law firm to their family members, friends and colleagues.
Build Trust with Clients
According to research, buyers of any product or service make their buying decisions based on trust. As a new and small law firm, its detrimental if you dont make it your priority to build trust. Therefore, it would be wise if you found ways of elevating the perception of your law firms competence and trustworthiness. You can start by understanding your prospective clients lives, their concerns and their ways of thinking about the world. If you can, try to be philanthropic by engaging the law firm in a charitable organization. By doing this, customers are likely to perceive that you not a self-centered lawyer, which will be a huge plus for you.
Conduct Client Surveys
A small law firm may not be financially advantaged to conduct extensive customer surveys, but it can be in a position to follow up with clients and find out what they liked most, what they didn’t like, as well as what fell short of their expectations. If you are assuming that your clients will volunteer their views without being asked, then you are wrong. Conducting client surveys not only show customers that your law firm cares enough to find out what their opinion is. Surveys will not only help you to know what your clients expect from you, but it will also help you identify those areas that your firm needs to correct or improve on.