What is Innovation Management And How The Desai Group Can Help

There
is a striking similarity between a shoal of mackerel in the deep blues
of Atlantic and businesses of today. The theory of survival for
mackerels during an impending predator attack is about constantly
changing direction. They mislead the attacker through innovation.
Inspired form natural competition businesses too need to innovate and
that to at a lightning speed, cohesion and unity.

Often
innovation happens in an organization. In a knowledge society everybody
is updating and innovating to survive. The point however is when
needed, does your human resources innovate as a team? Is your
organization goal their personal goal? How good are you at
organizational innovation compared to your competition? How do you
manage innovation and control its outcome?

If you do not have
clear answers, then you need strategic innovation management. That is
what The DeSai group specializes at. We have encompassed strategic
research, ethnography, behavioral sciences with management methodology
to create customized innovation management solutions for businesses
across multiple geographies overlooking cultural and linguistic
barriers. Since 1983 we have registered many success stories for Fortune
500 and Global 2000 giants.

Innovation consulting, strategic
consulting, leadership development program are our flagship solutions
and falls under the larger innovation management program. Let’s take a
look at few of our distinct strategies.

CDP � Challenge
Development Process is the epicenter for any innovation check in an
organization. First a challenge is identified or instilled to create
solutions. The organizational solidarity is put to test in the process.
Then we provide a methodology of handling the challenge in a processed
manner. However the task is not restricted in problem solving but comes
with a dual aim of innovative thinking, approach and resource
development. Know more about our Discontent, Lansing, Targeting,
Ideating, and Venturing steps from the tools page in www.desai.com.

Innovation Tools:

“Value
Quotient” is one of hundreds of tools in DeSai bag of tricks. This tool
helps you find the ratio of a solution’s desired outcomes to its
undesired outcomes. In this innovation audit model value of your
offering is corroborated with your competitors offering and a
theoretical maximum outcome delivery. The process employed is not
intended to calculate figures but to enhance methods of innovation in
decoding best strategies of innovation.

Ethnography � the science
of understanding consumer social habits is a rage in new marketing
communication strategies across the world. In this method, innovation
models are re interpreted from the perspective of consumer intra social
communication. Ethnographic studies are very effective in innovation
management of brands and organizations.

The Desai group is the
progenitor of break through strategies and its multi speciality
innovation management consulting offering can redefine the innovation
quotient of your organization.

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