Exhibition Project Management – an Introduction

Congratulations you have pitched for a job a won it. But now what? What is the best way to get the job done, and make sure that the whole team are working together?

Once a brief has been established, it is then the task of the project manager to assertain how the team will be able to achieve it.

The first stage is the planning process. Here the project manager will need to delegate roles to the members of the team, define their objectives and determine the key tasks that they will undertake.

It is imperative that all tasks assigned are documented and that all involved are clear about what outcomes are expected and their ability to achieve them in any given timescale.Project Managers should be well acquainted with the particular skills of each member of the team and be able to assign tasks appropriately.

Projects in the exhibition and architectural visualisation industry can be very complex, so the ability to break them down into managable bite-sized chunks is vital. Using a “Work breakdown structure” or “WBS” is a good visual way of representing these tasks. It is much like a family tree with the objective at the top and all the tasks necessary to achieve it underneath grouped into the areas of responsibility of the members of the team. The larger the project the larger the structure of the WBS.

Each different level of the WBS is often given a name such as Phase, Activity, or Task. These names will vary between organisations, but it is important to be consistent when referring to them.

With some of our more complex exhibition and installation jobs, it has been necessary to split some of the tasks into completely seperate sub-projects. Treating them as almost seperate design jobs which will only be merged back into the overall scheme further down the line. these tasks can often include jobs not necessarily familiar with your teams normal output and may very well be the types which may need to be outsourced. However it will still be someones job to make sure that these task are not only delegated but also completed to the required timeframe and budget.

Don’t take on too much yourself! If you try to do too much yourself you may become part of the problem rather than part of the solution. You will be over-worked, over-stressed, and shown to be the weakest link in the chain, highlighting your inabilities to plan accordingly. Likewise by passing too much of the workload to other collegues you then run the risk of over-working them to the point of tension and resentment.

This method of working, although potentially time-consuming to set-up will pay dividends through increased productivity and the system can then be applied to future assignments. Projects tend to be more unsuccesfull when not properly planned out.

It is very common for there to be changes to the brief, but when properly mapped out, the WBS can be altered and tweaked to incoroprate these unforseen and often last minute alterations.

Remember if you fail to plan, then you plan to fail. Good Luck!

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Matthew Theobald has been involved in the architectural design and visualization industries since studying industrial design in the UK and Italy. He is now a superfly pimp working at Exhibition Display Solutions in Maidenhead

Using air conditioning effectively in shops and retail outlets

With temperatures already soaring in the UK, many shops and retailers will be wondering whether we are in store for another summer of 06. This renowned year saw recorded temperatures as high as 97.7oF in Wisley, Surrey and the two month period during June and July has gone down on record as the hottest summer since records began over 200 years ago.

If New York is anything of an example to the rest of the world, then retailers can benefit from periods of excessive heat, as consumers seek creative ways to escape the temperatures and resort to some retail therapy on their local high street and out of town retail parks.

And therein lies the issue. Consumers now expect to enjoy their shopping experiences in cool environments and in particular, the air curtain was designed to keep cool air in the stores and dowse the shopper in a refreshing wave as they enter a store.

However, it is estimated that the UKs high street stores waste 300million a year in energy costs to keep shoppers cool in summer and warm in winter, so how can retail bosses align this excessive waste with the demands of their consumers? Perhaps we can learn from our counterparts over the pond, given that they deal with a heat wave on an annual basis?

1. Have your existing, in-built air conditioning serviced well ahead of summer to make sure it is running efficiently. And if you are concerned about any mini-heat waves during downtime, then consider hiring portable air conditioning to cover the intervening period.

2. Have an emergency back-up plan in place if your air conditioning breaks down. Portable air conditioning companies can supply units that replicate the existing system and they will be able to act most efficiently if you put a contingency plan in place before an emergency strikes.

3. Plan ahead for busy periods within the retail outlet: if you are planning a sale, a new range or something similar you may choose to hire in portable air conditioning as extra capacity for key areas of the store, such as the changing rooms and till areas etc.

4. It is also common sense to have a contingency plan in place if temperatures spiral so high that your shop or retail outlet requires additional air conditioning.

5. When your air conditioning is in use – make sure you use it effectively by keeping doors and windows closed. It is a retail myth that propping the doors open may entice more consumers in to a shop. In fact New York has passed legislation actually banning many stores from leaving their doors open during the summer months. This not only helps reduce your carbon footprint and greenhouse emissions but will also reduce your energy bill. It has been estimated that stores that leave doors open waste around 20-25% of the air conditioning they produce.

6. Set the thermostat to a reasonable temperature. The Carbon Trust recommends that buildings do not need to dip below a temperature of 24 degrees Celsius but in the summer of 2010, some outlets were found to set their indoor temperature as much as 8 degrees less than outside, which is unnecessary.

7. Talk to employees about the most suitable temperature in your shop or retail outlet. If they are forced in to wearing their winter woollies to work during the summer months, then the air conditioning settings need a rethink.

When a heat wave hits, it can be tempting to hire the largest available air conditioning unit. However, it is always worth seeking guidance on the type and size of system for individual circumstances to both maximise the effective removal of hot air and avoid unnecessary operating costs. In particular, within a retail setting, it is necessary to consider the health and safety aspects of hiring portable air conditioning to ensure there is a suitable location away from the main areas of highest footfall.

Whilst some shoppers may momentarily appear to enjoy being engulfed in cool air, increasing numbers of consumers are becoming more environmentally conscious and appreciate the need for shops to exercise restraint when temperatures start to rise.

-All About Plus Size Clothes

The current market is over-saturated with unhealthy marketing strategies that promote women who have a wafer thin body. Advertisements proudly publicise these wafer thin women as the icon of beauty. Most women are not blessed with a size zero physique and as such it becomes extremely necessary to provide clothes in all shapes and sizes. There are many women around the world that need clothes that are in medium or extra large sizes. Generally the sizes 14 to 16 are considered to be the starting point of plus size clothes.

Plus size clothes in the United Kingdom

In the United Kingdom or UK, there are over sixty-five brands that serve clothing lines to plus-size women. Most of them are companies that are also international. Examples of a few well-known brands that have plus size clothes available include:

Elvi
Evans
SimplyBe
Spirito di Artigiano
Feminine Plus

Specialist plus size brands include:

Alain Weiz (France)
Anathea (France)
Be The Queen (France)
Chalou (Germany)
Elena Grunert (Germany)
Elena Miro (Italy)
Jomhoy (Spain)
Kirsten Krog (Denmark)
Marina Rinaldi (Italy)
Persona (Italy)
Tummy Tuck (USA)
Verpass (Germany)
Wille (Germany)
Youk (Netherlands)

The words ‘plus size dresses’ forms the picture of larger women. In most places it is difficult to find dresses such as these, to fit the large women in an elegant and stylish way.

Some of the brands above have made the fashion of plus size women extremely modern and chic. No longer are the curvy women of today only restricted to flowery petal clothes. You can wear flattering stylish dresses that are designed for you, keeping in mind the different aspects of your shape.

Different types of dresses may include:

Halter neck dresses,
Belted tube dresses
Dresses with sequins,
Dress with lace and/or ruffles.

Currently, dresses that are available for the regular sized women are available for plus sized women as well.

Tips and suggestions to choose the right Plus size clothes for you

Full figured women are beautiful and it is important to keep in mind:

Choosing comfortable clothing

There is no need to be embarrassed when shopping for clothes

Do not wear oversized clothes to hide your curves because you look good when you show yourself

Choose suitable underwear as well, as this forms the foundation for every item of clothing

Online purchase

When you are buying clothes online, choose the correct size. There are size charts available on the Internet. When you wear clothes that are bigger in size than your normal build, it can make you look shorter and bigger.

Online lingerie in every size is available as well. If you want to tuck in your tummy and look slimmer, you may choose to wear a corset or other underneath clothing that is available.

Keep in mind that different clothing lines in plus sizes have different measurements, just as regular clothing does.

It is important therefore that you refer to the proper sizing charts of the respective company. This is vital, especially for those who are ordering online.

Drtv Advertising All You Wanted To Know About It

DRTV or Direct Response Television Advertising is gaining a lot of popularity in UK and other parts of the world. It allows business owners to increase the sale of their goods dramatically.

Unlike ordinary TV advertising campaigns that make the audiences react later, usually when they visit the market or when there is a need for a particular product or service, DRTV advertising campaigns generate immediate response from the viewers. They contain act now message. DRTV advertising gives more information to the viewers such as product description and features, product benefits, pricing, and more to entice him to actually pick up the phone or visit the website to place the order.

DRTV advertising is thus a special kind of marketing that is aimed at immediate sales. It creates product awareness and builds up strong brand image as well. This is the reason why several renowned business houses use DRTV advertising to increase their sales in a real quick time.

As well as eliciting a quick response, DRTV adverting has another great advantage. It is a cost-effective means of television advertising. Normally, television advertising campaigns are aired on mainstream channels during prime time hours when TV advertising rates are the highest.

But, DRTV advertising commercials are shown on daytime TV or satellite channels. During those hours, Television advertising rates are much cheaper. Further, DRTV campaigns last for 40 to 60 seconds. So, you get almost double the time to communicate with your target audiences. With their act now message and increased sales, DRTV advertising campaigns mostly pay for themselves thus cutting down Television advertising cost considerably.

This is not all. DRTV advertising allows greater flexibility. You can monitor it closely and if you get more response from a particular network and on particular hours, you can increase the frequency of your DRTV advertising campaign on it and cancel or reduce on others.

If you are considering direct response TV advertising, it is advisable you seek professional services of an agency that has in-depth knowledge and experience that is vital for the success of DRTV advertising. Such a DRTV agency would help plan and manage your DRTV advertising campaign to help you grow successfully and efficiently.

For the best DRTV advertising campaigns, you may log on to pacemedia.co.uk The website specialises in DRTV advertising, UK TV advertising, and low cost television advertising.

Using Electrical Wholesale To Start Your Own Business

Starting your own retail business can be daunting, but nevertheless exciting. Electrical items are a good choice of commodity to sell because most people require electrical goods at some point in their life.

Homes in the UK are full of electrical appliances, meaning this can be a very lucrative business if you get it right.

Firstly, you will need to find an electrical wholesale supplier. Electrical wholesale suppliers sell their products to retailers without charging any sales tax, and so items from a wholesaler are cheaper than you would find in a retail store.

Prices may vary from one electrical wholesale vendor to another, and so do your research to find the best business to buy from in terms of both price and service. Thanks to the internet, research of this kind is only as much effort as a few clicks of a mouse.

Next, you need to decide whether you wish to retail on the high street in a bricks and mortar store, online, or both. Many businesses which began on the high street now retail online too, and this is known colloquially as ‘click and mortar’, although the amount of independent electrical retailers on the high street has diminished considerably in recent years, partly because they do not have the huge buying power of the big chains of stores, and also because the savvy consumer is now likely to check out prices online before making a purchase.

Beginning your retail business online is a sensible way to start; the overheads are low (rent on a bricks and mortar premises in a shopping area can be very high) and so there is less financial risk involved.

You’ll need to invest money if you want to have a successful transactional website, but in the meantime, a good way to go about things is to set up as a shop on eBay. Here, you are on an equal platform to other sellers, and if your prices are right, customers will click through and buy from you.

As a seller of electrical goods, there are regulations that you must follow, namely the Waste Electrical and Electronic Equipment regulations (WEE) which came into place in 2006. These put responsibility on producers, distributors and users of electrical equipment, and so apply to you, your electrical wholesale suppliers and your customers, and so be sure to adhere to the advice of these rules.