Three-screen integration State should encourage innovation LCD TV – LCD TV, BOE – HC network appli

Although the three are integrated pilot program for broadcasting and telecommunications between the game, leading to miscarriage in May. But the three are integrated irreversible trend. With triple play “three-screen integration” is also one of the key topic of discussion. The so-called third screen refers to the computer screen, TV screen and Mobile One three-screen display, full use of existing platforms and resources, today, in the micro-Bo saw was proposed that the “six-screen” (film, TV, PC, notebook computers, mobile devices, mobile phones.) Regardless of the number of screens, television seems indispensable. Then, after re-entering the screen of the times, who dominate the industry chain? To Japan and South Korea controlled the market, will return to domestic brands?

First, be sure, television is still the future home of the “leading role”. “Since the TV was invented, it became one of the necessities of life, from black and white to color, from spherical to flat, from CRT Experienced a number of changes to the LED. Now, with the acceleration of network convergence, Internet terminal PC, laptop, mobile phone, reader, take place. However, over time, due to user habits, family factors, in three or more families, television is still the absolute protagonist. .

According to an authoritative report shows that worldwide in 2009 Liquid crystal television Reached 140.5 million units shipped in 2010 worldwide LCD TV shipments will increase to 171 million units, up 22%. The Chinese market is also a 2009 world best performing market, annual LCD TV sales reached 25 million units, up more than 80% in 2010 LCD TV sales in China will reach 35 million units, becoming the world’s largest LCD TV consumer market. Thus, the LCD TV market outlook is especially promising.

Second, although China’s LCD TV market’s crowded, but Japan and South Korea led by foreign firms Monopoly Market the core technology. Samsung, LG, Sony, Sharp, Philips LCD production lines have integrated upstream and downstream businesses into one giant television industry. China TV Collective industry losing ground, because the LCD panel is controlled by others, China has yet to create a business for LCD TV “screen.” Today, LCD giants, LG intends to establish LGDisplayCHINA panel production plant in Guangzhou, Samsung, Sharp also intends to set up panel production plant in China, although so far not been approved by the State Development and Reform Commission in which a foreign investment, only approved BOE , Long Fei and Hua Xingguang three high power generation panel production line. Objectively speaking, foreign companies such as LCD panel production line in China, although it may have short-term local economic development, but in the long run, can not allow domestic companies have the core of the market, especially in the domestic color TV enterprises, it is difficult to achieve independence and sustainable development of the industry to realize the overall transformation of the Chinese color TV enterprises to upgrade. This phenomenon It Communicate Business performance is also apparent. For example, Qualcomm patent monopoly, etc. This has been the development of China’s TD standard power.

Finally, whatever the industry, the Chinese Government should encourage innovation, Home Appliances Industry should be so. Sabre-rattling, the face of Japanese and Korean manufacturers, Chinese enterprises at this time, “SPL” would seem very necessary. All along, China’s color TV enterprises need more than 90% of LCD panel must be from Japan, South Korea and China Taiwan imports, which resulted in the domestic color TV enterprises in the panel resources by foreign companies to suppress the passive situation. Chinese enterprises must now be “broken potential,” “collapsed”, otherwise it will be in the future competition in a very disadvantageous situation, when Japan and South Korea form a complete monopoly business, then the Chinese color TV industry will complete a manufacturing and processing base .

Especially by TCL-led Huaxing Guang power project, will use the independent innovation and international cooperation in combination to build a total investment of 24.5 billion yuan of the 8.5 generation thin film transistor liquid crystal display (TFT-LCD) production line. The project will pilot production before the end of 2011. It is reported that power had been recruited for this Huaxing Guang core technical personnel, 200 of which came from Taiwan, South Korea, Japan, the industry’s technical staff up to 170 people, 90% have 7.5-and 8.5-generation line experience.

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What Kind Of Employment For Senior Citizens Is Available

Is employment for senior citizens available for men and women, and are there any age qualifications to meet? Does a senior have to be in top physical condition, or are infirmities allowed?

Are your carefully laid plans for a pleasant tour, although perhaps not royal, through your golden years seem to be stalling? Will employment for senior citizens be the answer to your dilemma?

You are not alone? The same feeling is infecting your senior citizen neighbor next door, your sixtyish friend down at the retirement center, your old buddy in the bowling league and your aging sister in Buffalo.

The truth is, you have options! We all do. Too often, we seniors tend to feel betrayed by our government and left to fend for ourselves at the mercy of an indifferent panicking society. Scrub away those thoughts!

You are no different than the forty old accountant that was cut loose by his business firm, or the thirty five year old new car salesman who is left to his own devices.

You are just older than them, but you have a lot more going for you than they do. Most of their experiences and trained talents and skills are still down the road in front of them. Yours are spread out in a panorama behind you.

Look back at your life. Now is the best of times for you to make the things you have learned over the years put you up in front of the growing crowd of employment seekers.

If you were to write down all you have experienced, dealt with, learned from, overcame, and grown from, it would fill an entire library shelf.

Don’t you think that from all of this knowledge and living you can find some things that would increase the performance and productivity of an employers business.

Don’t you realize that the sum of all your hands on training and acquired talents and skills would be of great value to some employer?

There are wheelbarrow loads of gold nuggets kicking around in your head, my friend. Grab hold of a few of them and transform them into that perfect job you are now dreaming about.

It is not as hard to accomplish this as you may think!

Here is a valuable gem of knowledge and fact that should stir up the juices inside of you.
Most vacant employment positions are not even advertised!

Whoa! What does this tell you?

There is no competition for these jobs outside of word of mouth. Why? There are many reasons why this is so.

Maybe the job has not been defined by the manager yet, he knows that the need exists but what will he call it? You can step in and give him a definition. Do some advance homework.

A harried business owner is overworked and wishing for a fairy godmother to wave her wand and provide the perfect assistant. Check out the company and tell him how much easier you can make his life, and earn him more profit as a byproduct.

You read an item in the newspaper, or saw it on the TV news, about a business making substantial growth spurts. That is your cue!

Call the company and inform them all the things you can do for them, and let them know you will be stopping by tomorrow, would he or she have time to spend a few moments with you.

Where can you look for employment for senior citizens? In your own head! Take advantage of your own experience and skills.

There are jobs out there waiting for you. Be creative and bold. It
will happen!

Safe Lighting Through Automotive Led Lights

One of the best lighting sources that are highly efficient in saving energy is the Led Lights that have gained high popularity worldwide. One of the important categories of these lights are the Automotive LED Lights, which are bright and clear, crisp, sharp, and provide style to a vehicle that proves to be an perfect choice for automotive lighting. The lights are used in the brake lights that prove much effective than the incandescent light bulbs. The immense power and capability of the automotive lights are highly used in large vehicles like trailers and trucks along with other small vehicles like bicycles, motorcycles, and cars.

There are innumerable features of using the LED lights that originated in the electronic industry and used as indication lights on products such as TV’s, telephones, stereos, and calculators. However, their growing popularity made the LED Lighting Products suitable for use in office, commercial and industrial environments and garden. The lights require less replacement costs and lower maintenance and their long globe life contribute to less waste, which in turn saves on vehicle fuel and emissions. These lights are much safer as they are non-toxic and generate less heat than other lamps along with higher vibrations and shock resistant. The LED lights are versatile in nature as they are available in many options like colours, shapes, and sizes.

The LED technology has brought many positive changes in the lighting solutions globally and many LED Manufacturers are switching to this best alternative source of energy. Before purchasing the lights, it is necessary to check on their reliability and the product quality. The top quality manufacturer will provide you with the end solutions, and replacement of parts and components and should provide the catalogue with various product features and their prices. Many products are discounted to wholesale prices and equipment enhancement process is provided along with it.

The superior features of the LED lights prove ideal for use as the home led light bulbs that are used at homes in various places like bedrooms, kitchens, living rooms, study rooms, bathrooms, and in different parts of the house. Automotive LED lights never emit much heat or any other harmful ray and are waterproof that saves these lights from damages during rain or fog. Being small in size, environment friendly, easy to install and exceptionally long lasing, make the lights appropriate for vehicles during worst weather conditions and are suitable for night travels.

Advertising Success With Deft Media Planning

For communicating a marketing or advertising message to the masses two major events have to occur – message creation and message dissemination. Media planning companies are concerned with message dissemination. The main aim of the media planning companies is to devise strategies which will make the advertising or marketing message reach to a very pin-pointed segment of consumers. A media planning company has to establish how much of each media category has to be used in dissemination of message.

Media options available

* T.V., Radio
* Digital media
* Social media
* Print media
* Mobile phones
* Outdoor advertising

Media planning decisions

* Which media to use
* When and where to use
* What duration to use
* How often to use

This means that the task of Media planning companies is to strategically use available platforms or channels of media like T.V., Radio, Social media or Newspapers and banners etc and tactically decide the timing of the advertising or marketing campaign as well as how much space it will use in each of the chosen media platforms. Normally the desired duration of a media campaign is communicated by the client to the media planning companies, otherwise it can be suggested by media planning companies also. Last step of media planning involves deciding the frequency with which the media message will be repeated in various media so that the campaigns impact and message retention by consumers can be maximized.

Media planning components

* Target Audience
* Communication goals
* Communication strategies
* Media mix
* Media tactics

Target audience

The Media planning companies start off the media planning process by establishing who the target audience is or can be. It means they have to evolve strategies which not only target the known target audience but also create new potential consumers. The target audience is categorized on the basis of variables like:

* Demographics
* Psychographics
* Generational cohort
* Product or brand usage
* Primary and secondary audience

Demographics Demographics means detailed information about a persons social standing. It includes gender, age, education levels, employment categories, income level, marital status, residence details etc. Social Media Marketing Companies use this information to ascertain the propensity or inclination of demography towards a particular media usage and based upon that try to categorize them into target audience or non-target audience.

Psychographics Psychographics refers to behavioral traits of target demography. It includes their personality, attitudes and beliefs, opinions and personal interests and most importantly their buying decision making tendencies. The Media planning companies try to sub-categorize the target audience on the basis of their psychographics so that media planning strategies can be downloaded with more effectiveness. Media planning companies refer to psychographics as VALS which stands for Values and Lifestyles.

Generational Cohort This categorization of target audience is on the belief that the new generation will be influenced by the choices of previous generations of the household because they were exposed to these choices in their early formative years.

Product or brand users Media planning companies identify the target audience by observing the historical product category or brand consumption levels of a given demography.

Primary and secondary consumers Sometimes the primary target audience do not actually make the buying activity but they influence the secondary target consumer to take the buying decision. For example parents buying toys for children or a big wall TV for old parents room.

Communication goals & strategies

Once the primary task of identifying target audience has been completed, the Media planning companies set their communication goals. This goal tries to quantify the degree of advertising message exposure within the target audience. For example the communication goal for a media plan can be exposing 60% of target audience at least once in a day to the advertisement message, be it on any media platform. Similarly another communication goal can be that the new brand will attain 30% of the market share within 3 months dislodging the present brands. The communication goal is achieved by careful strategizing of:-

* Reach
* Frequency
* Media mix
* Media scheduling

Reach Reach is the exposure of target audience to the advertisement message. Reach can be expressed as a percentage of population. For example, 60% of married women between the age group of 18 and 40. It can also be calculated as accumulation of target audience over a period of time. For example a communication goal can be to increase target audience from 30% to 60% or more. Lastly the reach is expressed as Gross rating point or GRP for the TV media. GRP is the viewership of a TV program expressed in percentage. A GRP of 35 means 35% of target audience with TV are presently watching a particular broadcast.

Frequency Frequency is the measure of repletion of Advertising or marketing message for the target audience over a period of time. Therefore it can also be called ratio of GRP over the reach. Mathematically it is expressed as Frequency = GRP/Reach. If Double GRP is 55 and reach is 35 then frequency will be 1.57. The media planning companies gauge their success by effective frequency criteria. Effective frequency is the minimum number of media exposure for a given media plan. It means how many people saw the Ad once, twice, thrice or n number of times.

Media Mix – Media objectives, budget and properties of media vehicles are the three deciding factors of a media mix strategy by the Media planning companies. The aim is to find the cheapest possible media vehicle to attain the objectives of media plan. The media planning companies may use any of these two media-mix strategies; media concentration or media dispersion. Media Concentration aims at exploiting fewer number of media vehicles whereas the media dispersion strategy tries to use a greater number of media vehicles.

Media scheduling Media planning companies schedule the media campaign in three basic scheduling strategies.

* Continuous scheduling Equal media spendings across media campaign duration
* Flight scheduling Variation scheduling, higher at one time and zero at another.
* Pulse scheduling Combination of upper points. Low and high variations.

Media Tactics Media tactics are employed to optimize reach and effective frequency. For example a high level of reach requirement would mean using more media vehicles. It may mean placing Advertisement in all major newspapers in a week or Advertising on all major TV channels during same time slot of the day or placing online Ad on all pages of a web service like Yahoo for a week. By tactically increasing the frequency, more number of audiences can be exposed using lesser media vehicles. For example media planning companies may decide to bombard only newspapers of a region with daily Ads in prominently visible space with the idea that over a period of time all target audience will be surely expose to it. Same may be the tactic for TV media or online media.

Media planning is the best Advertising tool

The scientific application of media planning is the best Advertising tool a business can have. Even the most creative of advertisement campaign can fall flat on its face if not handled by expert media planning companies. Its a science of consumer behavior and the arithmetic of probabilities, ratio proportions and law of averages. Best part is it works like magic every time !