Sales Force Automation (SFA) is a specialized application of Customer Relationship Management (CRM). SFA is essentially an attempt to automate the functions performed by a companies sales team as much as feasible.
Sales Force Automation systems can be provided as either on demand or on premises software applications depending on the requirements of the business. The former is generally best for a fast roll out, the later requires far more work up front but is generally more customizable. Organizations implementing SFA solutions ought to keep in mind that while they’ll automate many tasks, thus saving time and money, they can not provide an simple answer for poor sales. Companies really should also be conscious of the reality that appropriate training in this system is indispensable.
The company’s marketing department also benefits when an organization implements Sales Force Automation simply because it is able to understand their buyers better in real time and they might also find out if their strategies and initiatives are really increasing sales. It will also show up any defects in your product releases due to the automation of support tickets.
Among the other advantages from Sales Force Automation solutions would be the competitive advantages, including productivity gains. Because personnel in the sales department will likely be able to employ their time and efforts a lot more effectively sales mangers will also improve their efficiency. Moreover higher productivity can lead to cost cuts, improved sales revenues and may possibly even boost the business’s market share. In addition the sales people in the field will be able to return their data more often and updates will be sent to managers after each sale instead of once a week. This will drastically reduce managements response time enabling the business to move rapidly and be more flexible. Finally when the Sales Force Automation system is wisely used it’ll enhance customer satisfaction ratings due to the fact it surpasses customer expectations.