Indian Art And Craft Industry- An Overview

Indian Art and Craft Industry- An Overview

India is a land where every corner is evident with the greatness of art and craft. The traditional quintessence of Indian art and craft can be seen even in the daily used objects like earthen pot, mugs, bed-sheets or any such things. The objects are created with a great creativity that portrays magnificent work of art. That is what Indian art and craft industry is!

Indian art and craft is an old saga. Although, the present state of the industry is flourishing with a touch of contemporary designs and patterns but it is deeply entrenched with the rich craft customs from the past. The uniqueness in the Industry lies in its own way.

India”s richness in art and craft can be seen in every product whether garments, Jewelleries or household furnishings. These products are a perfect mix of traditional designs and modern techniques. Due to their diversity in designs and their being utilitarian in nature, they are high in demand. This has given many Indian traders to invest in the industry and flaunt India”s custom across the world. Products such as table mats, napkins, bed sheets, lamp shades etc are made out astoundingly with the use of natural material, textile printing, block printing, tie and die, hand printing etc, and are much in demand. Gems and jewelries are other obsession of India. The rising demands in gems and jewelries have transformed Indian craft traditions into a full-grown organized industry. Garments such as woolen shawls and phirens from Himachal, traditional sarees ranging from Banarsi Amru, Tanchoi, Paithani, Patola, and Kancheevaram are the most popular export garments. Indias zardozi and brocade work are highly recognized these days. Other utilitarian craft products like cushions, curtains, bedcovers, sheets, metal furniture, wood furniture, boxes, cabinets, terracotta items, utensils, garden pots, papier-mch products, brass and silverware, carpets, rugs and durries from Kashmir, jute and coir items, wood and stone sculptures, traditional paintings, decorative pieces, embellished wooden sculptures, stone and wood carvings, and many more are on the rise in India as well as in abroad.

Here is the Swot Analysis of the Indian art and craft industry that gives you more information on the present status of the industry;

Strengths

“The industry has potential in domestic as well as international markets.

“It provides wide variety in each product and exhibit diversified culture of India.

“Industry caters to the different market sectors covering handicrafts, textiles and jewelries.

“Gives potential source of employment

“It requires low capital investment

“It is a great source of foreign revenue as it is a huge export industry.

Weakness

“Industry lacks communication and infrastructure

“Lack of co-ordination between Indian manufacturers-exporters and Government

“Inadequate information available on new technology

“Industry is still confined to rural areas of the nation

“No promotional support is given to the sector

Opportunities

“Emerging demands of Indian crafts across overseas

“Development of retail sectors and changing lifestyles offer huge requirements of such products

“Rise in the industry is due to development in tourism

“Internet has emerged as a mean to develop its market network

Threats

“Increasing competition in domestic markets

“Quality products manufacturing by countries like South Africa and China

“Better trade terms are offering by these countries

“Competing countries offer better technological support and R&D development facilities

“Challenge to establish balance between demand and supply of quality products

The reason why Indian art and craft is highly appreciated and constantly flourishing in domestic and foreign markets are due to its utilitarian nature and high acceptance among people of India and people across the whole world.

Upcoming Publication On Global Golf Industry

Worldwide golf sport and equipments/supplies industry is highly fragmented with largest contribution coming from the US, Japan and some of the European countries. Golf industry has a large number of male participants than female while this trend is slowly changing and increasing number of women are entering into the golf business. India and China are emerging markets for this sport.

Per capita income and demographic trends leave a major influence over golf demand and participation. The US golf industry is one of the largest in the world and has advanced golf facilities. While in recent times, its growth rate is slower than expected because of the high cost involved in the game and present economic conditions of the US does not allow spending much on leisure activities. Golf apparel and accessories segment started gaining popularity due to rising per capita disposable income in all parts of the country. The golf industry, particularly equipment sales, is impacted by the participation rate, especially from a group of core golfers, and also by the number of rounds played.

Within Europe, a major portion of golf demand and supply comes from few countries wherein the UK and Ireland stands on top. The European golf industry is benefiting from rising golf participation rate in the UK and revenues generated from golf tours. A major portion of the demand for golf equipment is coming from Western part of the Europe, while Eastern Europe is also indicating rising interest of population in the sport. Manufacturers of golf equipments have reduced their production estimate for 2012 and 2013 due to falling national income and trade.

Golf industry in Asian region is expanding rapidly with growing income and rising golf tourists. It has been estimated that number of golfers in these regions increasing rapidly and generating need to serve rising number of members. India offers huge opportunities for golf industry with large number of population and rise in foreign tourists arrivals.

The upcoming report on Global Golf Industry, Participation and Growth Forecast will provide a detailed analysis of golf industry development worldwide with focus on Europe and the US markets. The study will include participation trend, impact of economy over golf industry, golf equipments demand and forecasts. The report will also analyze industry trends, macro economy environment and driving forces accounting for change in the industry.
For more information, please contact

What Are The Trends Of Airport And Out Of Home Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com

Reliance Retail To Storm India With 20 Hamleys Toy Stores

Hamleys- one of worlds largest toy stores- is set to storm Indian market under its tie-up with one of Indias largest retail brands- Reliance Retail.

A lucrative subsidiary of Mukesh Ambani owned Reliance Industries Limited (RIL), Reliance Retail is a strong arm extension of this private major. Currently, it operates in 1,000 stores in more than 85 cities across the country.

Under its tie-up with the UK based toy store, Reliance Retail launched the first Hamleys toy store in Asia in the city of Mumbai in April 2010. Reliance Retail President and Chief Executive Officer Bijou Kurien reported that, Our first store in Mumbai which is spread across 21,000 square foot has got a very good response. It was a pilot store. Now this is a large store. With this we have plan to open 18 stores in India over the next seven years.

Hamleys as a brand is a very strong and reputable. The flagship store is considered one of London’s major tourist attractions, and receives about five million visitors a year. The USP of such a mammoth like establishment lies in its superior range of products, variety and quality.

As far as Indian toy market is considered, it is presently valued at Rs. 15,000 crore, growing annually by almost 15%. Fueled by a vast domestic market, the industry has now turned its attention to global markets and is fast gearing up to meet international demands.

In an effort to realize this expectation, Reliance Retail has joined forces with one of worlds top toy marketers as a part of expanding its footprint. The new stores in India will be launched under Pilot Store-Large store category, spread across 11,000 to 21,000 square feet of space.
Hamleys Global CEO Gudjon Reynisson said that the company holds all local partnerships for merchandising their toys in any country where dearly. And an opportunity to spread out alongside Indias largest retail brand is an added incentive.

While Reliance Retail will guide the process through their extensive knowledge of domestic market, cultural diversities and distribution network, Hamleys will provide the merchandises and also give creative direction to the whole course of action.

BAI – Finacle Global Banking Innovation Awards Announces 2012 Winners

Global Banks Honored for Vision and Leadership in Innovation


WASHINGTON, DC–(Marketwire – October 9, 2012) – BAI and Infosys today
bestowed the most innovative banks in the world with the prestigious
2012 BAI – Finacle Global Banking Innovation Awards. Now in its second
year, the global awards program recognizes and supports innovation in
the retail banking industry. This year’s honorees were recognized at a
special ceremony today at BAI Retail Delivery 2012 in Washington, D.C.


The winning financial institutions were chosen among more than 150
entries from over 30 countries for breakthrough innovations that
positively impact banks and their customers. The award winners were
selected by the Innovation Circle Judging Panel, an objective,
third-party board. This distinguished international group is composed of
prominent industry thought-leaders, academics and retail banking
professionals.

OCBC Bank, located in Singapore, earned the
Product and Service Innovation Award for FRANK, a radical approach to
addressing Generation Y’s different style of connecting and engaging
with financial institutions. FRANK branches — or “stores” — are
designed to specifically serve this group of young people aged 18 – 28,
through being conveniently and strategically located in campuses and
malls, the use of understandable language on signage and documentation,
and through a casual atmosphere where popular music is played, and where
interactive touch screens allow customers to shop and apply for their
personalized FRANK debit or credit card. Overall, FRANK allows OCBC Bank
to develop lifetime, personalized relationships with these consumers by
meeting their needs early on.

The award for Channel Innovation
was won by DenizBank, located in Turkey, for introducing the ‘Globally
First Ever’ Banking Platform on Facebook. With full online banking
functionality, the platform enables Facebook users to check their bank
account, see a total picture of assets and liabilities, send money to
anyone, anytime, purchase/enroll in consumer loans and credit cards, and
invite Facebook friends to use the platform, among other capabilities.


Alior Bank, located in Poland, received the Disruptive Innovation in
Banking Award for changing the banking services market in its country.
Alior Sync is a progressive, virtual bank that offers full-service
banking via a virtual platform with a contemporary means of
communication for its target segment, customers between the ages of 20
to 35. The innovative model of operations eases the facilitation of
processes involved in offerings and sales of products and services, such
as a fully online credit process — a first in Poland.

The Most
Innovative Bank of the Year Award was awarded to First National Bank, a
Division of FirstRand Limited, located in South Africa, to honor its
culture of innovation and advancement of retail banking. As part of
their innovative culture, the bank holds an internal competition, called
“Innovators,” that formally encourages and supports the process of
innovation and related competencies. Business units within FNB are
empowered to innovate through leadership buy-in and advocacy.


Debbie Bianucci, President and CEO of BAI, congratulated the award
winners for their creativity and excellence. “These banks serve as a
model of what can be achieved through innovation when it comes to
enhancing the customer experience and transforming our industry. Their
commitment and leadership set new standards for us, and we honor them
for their achievement. We look forward to seeing what future innovations
will come from the finalists and winners here today as well as other
banks around the world.”

Haragopal Mangipudi, Global Head –
Finacle, Infosys, commended the award winners for their ability to drive
consumer engagement through innovation. “Their original thinking is the
key to accelerating growth and increasing customer loyalty. As the
innovation partner for global financial institutions, we applaud their
outstanding efforts.”

To learn more about the 2012 BAI – Finacle
Global Banking Innovation Awards and to submit nominations for the 2013
awards, please visit http://www.baiglobalinnovations.com.

About BAI:


BAI is the financial services industry’s partner for breakthrough
information and intelligence needed to innovate and stay relevant in an
evolving marketplace. For more than 85 years, BAI has focused on
advancing the industry by offering unbiased education and research.
BAI’s offerings are as diverse as the industry, and include premier
events such as BAI Retail Delivery Conference & Expo, groundbreaking
research and performance metrics, professional learning and development
programs, and in-depth editorial coverage through BAI Banking
Strategies. For more information, visit http://www.bai.org

About Infosys:


Infosys partners with global enterprises to drive their innovation-led
growth. That’s why Forbes ranked Infosys 15 among the top 100 most
innovative companies. As a leading provider of next-generation
consulting, technology and outsourcing solutions, Infosys helps clients
in more than 30 countries realize their goals. Visit http://www.infosys.com and see how Infosys (NASDAQ: INFY), with its 150,000+ people, is Building Tomorrow’s Enterprise´┐Ż today.

Safe Harbor:


Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks and
uncertainties relating to these statements include, but are not limited
to, risks and uncertainties regarding fluctuations in earnings,
fluctuations in foreign exchange rates, our ability to manage growth,
intense competition in IT services including those factors which may
affect our cost advantage, wage increases in India, our ability to
attract and retain highly skilled professionals, time and cost overruns
on fixed-price, fixed-time frame contracts, client concentration,
restrictions on immigration, industry segment concentration, our ability
to manage our international operations, reduced demand for technology
in our key focus areas, disruptions in telecommunication networks or
system failures, our ability to successfully complete and integrate
potential acquisitions, liability for damages on our service contracts,
the success of the companies in which Infosys has made strategic
investments, withdrawal or expiration of governmental fiscal incentives,
political instability and regional conflicts, legal restrictions on
raising capital or acquiring companies outside India, and unauthorized
use of our intellectual property and general economic conditions
affecting our industry. Additional risks that could affect our future
operating results are more fully described in our United States
Securities and Exchange Commission filings including our Annual Report
on Form 20-F for the fiscal year ended March 31, 2012 and on Form 6-K
for the quarters ended September 30, 2011, December 31, 2011 and June
30, 2012.These filings are available at http://www.sec.gov.
Infosys may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
company’s filings with the Securities and Exchange Commission and our
reports to shareholders. The company does not undertake to update any
forward-looking statements that may be made from time to time by or on
behalf of the company.

For further information please contact:

Jeannette Weiland

BAI

Chicago, USA

Phone: +1 312 683-2319

jweiland@bai.org

The Americas

Jay Barta

Infosys Ltd.

United States

Phone: +1 510 926-7840

Jay_Barta@infosys.com

Asia Pacific

Joya Ahluwalia

Infosys Ltd.

India

Phone: +91 80 41565002

Joya_Ahluwalia@infosys.com