While the history of sales enablement is still a mystery, the term has been widely accepted as part of sales dictionary. Considered as synonymous with sales effectiveness the concept involves integration among: the processes of people; systems; and technology with a collective goal to maximize revenue generation from sales activities.
Sales enablement stands tall for its prominent value as a differentiator of sales techniques and systems particular to sell. In the coming years, sales enablement trend will aim to attain maximum sales potential, not just sales improvement for businesses. Greater regard for sales professionals is in store. More capable salespeople, probably through sales enablement trends, will be witnessed and replaced by more proficient professionals.