McKinsey Quarterly Article Business Strategy Development without a Competitive Advantage

Any successful consulting firm has a toolbox of classic and modern business strategy development frameworks. Consulting firms and consultants employ these business strategy development methodologies to address, synthesize, and solve various business problems, which occur in different business situations. Over the past 50 years, leading consultancies, such as McKinsey and Boston Consulting Group, have researched frameworks that are widely used in the corporate world today. Many such business strategy notions hinge on the original teachings of Michael Porter, the founder of modern day business strategy development.

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All companies typically develop pricing strategy initiatives, as they launch new products and services or tweak existing products. Price skimming involves bringing the new offering at a high price point relative to the rest of the market. The approach of financial modeling is sometimes linked to creating a pricing strategy business case for a new product or offering. Pricing strategy allows the company to optimize its profitability, in addition to position itself in an optimal place in the marketplace. The product?s pricing tells the customer a lot about the product, as people associate price to quality. Penetration pricing strategy involves bringing a product or service at a low initial entry price , often lower than competitive products in the market. Excel is the application of choice when conducting pricing analysis and pricing modeling, such as price sensitivity modeling, game theory evaluations, and price structure analysis. Many times, the required pricing data isn?t readily available, so we must use Excel to forecast values, such as sales volumes, using native LINEST Excel functions. On the contrary, building a pricing strategy business case focuses one primary question initially: whether to the market or penetrate the market.

Structured business communication is typically formed under a communication framework. The Pyramid Principle is intertwined into the presentation storyboarding process. popularized ones include Pinto?s Pyramid Principle, which is widely practiced by management consultants and business executives in developing ppt presentations. To develop a robust corporate strategy, organizations must follow a business strategy development process beginning with a clear set of beliefs around its current situation and existing strategic challenges. Crawl Walk Run is a popular way of thinking for representing the progression of organizational change, from an initial crawl stage eventually to walk activities and ultimately to the run phase of sustainable processes. Proper strategy development involves more than a focus on maximizing profitability. Business strategy is about value creation, strategy is about competitive selection, and strategy isabout business agility. To properly gauge and analyze your strategic challenges, you must begin with a complete, end-to-end understanding of your situation. The next steps include deciding what the future vision of the company is and then going into the details of planning how to get to that state.

an emerging business strategy development idea addressing the growth barrier is called Blue Ocean Strategy. With value identification, a company truly understands what the customer finds most important to his or her needs and prioritizes its resources and business initiatives accordingly. Blue Ocean Strategy thinking focuses on enabling innovation, value creation, and effective execution. Effective business execution relies on both concept execution and creating a sustainable growth structure. With value creation, a business selects and develops the optimal growth option by finding the best tradeoff between costs and value. Blue Ocean Strategy represents a shift in thinking to make competition irrelevant, thus creating a blue ocean; whereas, in the traditional competitive environment, business play in a crowded, red ocean business landscape.

There are a number of paths to growth, which can be bucketized the two buckets of expanding business scope and growing the value from the existing revenue streams. To maximize the value from the existing business, a company can better its value proposition, strengthen customer relationships, optimize pricing, enter new markets with their existing services, and improve its mix of offerings. To expand the business scope, an organization can branch off into emerging segments, expand into new product categories, create new services, create new brands, create new formats and distribution channels, and expand geographically.
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