Drop cards are by far one of my favorite offline attraction marketing methods. If you want to use attraction marketing strategies outside of the internet realm and do not have a big advertising budget, then you’ll love drop cards.
Drop cards can be utilized anywhere that you can set a piece of paper. The greatest thing about drop cards is that you are simply using attraction marketing where ever you go and do not have to bother with speaking to anyone who is not fully interested in what you are providing.
Drop cards are a folded up piece of paper that look like money when on the ground or dropped wherever. Just for a second, suppose if you were strolling in the airport and spoted some money folded in half and laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer curiosity to find out if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.
You can use any memorable phrases that you want such as “Best Home Based Business… Period” along with a website for them to visit. There are many different ways to use drop cards and I have my favorites. Here are some fascinating methods you can utilize drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been using these drop cards for years and sponsors 1-2 new reps per week.
Below is a list of separate ways to make use of drop cards
#1 Gas Stations – This is my preferred since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I have payed and get under way to fill up my car, I take out a drop card and stick it in the credit card slot. Then I ensue to go to each pump and put one in each credit card slot. Now visualize about this for a minute . How many people do you know who actually goes inside to pay for their gas? Not too many. Because they are paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They might put it in their pocket and study at it later, or they could just drop it on the ground. If they drop it, it will still be collected up by somebody else.
#2 Bookstore and Libraries – This is a great place to specifically target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First, head over to the magazine section and put drop cards in every magazine that an entrepreneur might view such as “Success Magazine”. Then you can walk over to the book sections and put drop cards in any kind of book you can imagine of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.
#3 Grocery Stores – Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are probing through these are going to be increasing their bills.
#4 Waiting Rooms – Whether you’re waiting for a hair cut or an session with the doc, there are magazines galore to study through while you wait. You can grab a bunch of magazines and pretend you cannot find anything good to read. Instead, your putting drop cards in each one.
#5 Restaurants – This is another one of those great opportunities I learned from the master himself Cedrick Harris. Once you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a couple different ways depending on what you are comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can really say directly to them, “Would you be interested in a side project if it did not interfere with your current job?” Of course they will say yes. Then you say, “Okay I’ll leave something special here for you to take a look at and see if it is a fit.”
#6 Newspaper Stands – You can go to a newspaper stand to buy your newspaper. Once you pull one out, keep it open and stuff drops cards in each one of them. You just did some highly cost-effective advertising.
#7 In Airports and Planes – Whenever you are heading to fly somewhere you can make use of drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so no one sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. Individuals read through these all the time with the goal of finding something new they didn’t even know existed.
Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get creative and just have fun with it. The greatest thing is that you can simply blend it into your everyday routines without much extra time spent.
Now there are several different kinds of drop cards that are around. There are ones that somewhat resemble the real thing and then there are the ones that easily look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the separation, right down to the kind of paper.
So if you do not have a place to purchase drop cards, I advise getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing. He has a really great deal going right now at The Drop Card King.