How To Hire Sales Professionals Hiring Sales Manager, Hiring Sales People, Hiring Sales Associates

Hiring good sales people is one of the hardest things that a sales recruiter or employer does. Not any more! So how can prospective employers or sales recruiters tell which job applicants can sell? They can make the job applicants take a well-rounded pre-employment sales assessment test. If you are an employer or sales recruiting company, you may start with 10 Free Sales Assessment Tests from Dan Joy, Inc.

Common Sales Recruiting Mistakes:

A sales hiring mistake can cost an employer up to $100,000 or more. Many sales recruitment firms and employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they “feel comfortable”, who is “like them”, who “looks good”, or who has “industry knowledge”. None of that necessarily means that the person can actually sell. A good Sales Assessment Test like The JOY Tests ™ of Total Sales Ability ™ can help reduce subjectivity and guesswork, so you can make more objective hiring decisions, and hire great sales people or regional sales managers.

Who Can Use Sales Assessment Testing?

In the past, sales assessment tools were used primarily by large companies. Now, for the first time, the fully integrated self-serve online sales assessment testing system of Dan Joy, Inc. has brought these crucial sales assessment tools within the easy reach of small to mid-sized businesses. Of course, big companies can use these sales assessment tools too.

Which Type of Sales Assessment Test is Most Effective?

An old style Sales Personality Test, Sales Aptitude Test, Behavioral Test or Sales Reluctance Test is usually not a good predictor of sales potential. There is a lot more to success in selling than just personality, aptitude or call reluctance. One can have the right personality or aptitude but if they don’t possess or learn good sales skills and techniques, they are not very likely to succeed in the sales profession. There are also people who can call incessantly, but cannot close. There is a much better way, as explained below.

Instead of testing for just sales personality or sales aptitude, the best approach is to test for Total Sales Ability ™. A good sales assessment test can reduce subjectivity and guesswork, and help sales recruitment agencies and corporate sales recruitment people make more objective hiring decisions. One good sales assessment test is The JOY Test ™ of Total Sales Ability ™.

Other Criteria for Choosing the Best Sales Assessment Test:

Sales Recruiters and employers may want to choose a sales assessment test which is:

1. Accurate: The Sales Test must go above and beyond the mundane psychological and personality tests by doing a well rounded sales assessment. This is crucial to the success of the sales recruitment campaign.

2. Robust: 2-Step Testing is better but costs less. The simple but robust 2-Step testing (Screening Test plus Final Test) helps protect employers against the possibility of a job applicant substituting someone else to take a test on their behalf. Moreover, the Screening Test is much cheaper than the Final Test. If you need to test, say, 500 applicants, you could give them all an inexpensive Screening Test, then give a Final Test to only the top 2% (the 10 highest scorers) on the day of the interview. That could save you a lot of time and money.

3. Efficient: Completely self-contained online system that you can use 24/7/365 at your convenience, without having to call the company every time you wish to test a new sales candidate. Many sales recruiters work online from home.

4. Easy to Interpret: The sales assessment test’s Report Card must be clear, easy to understand, and preferably just 1-page long (some can be unwieldy — up to 20+ pages per candidate). Sales recruiting firms are often pressed for time.

5. Scored Instantly: Candidates’ Report Cards (Sales Assessment Test scores) should be available online immediately after they complete a sales assessment test (no waiting for the Sales Test Reports to arrive by fax or snail mail).

6. Secure: The sales assessment test should contain built-in safeguards against guessing, random answering and candidate substitution. Not all sales tests are created equal. Most good sales recruiters appreciate the importance of secure sales assessment testing.

The JOY Tests ™ of Total Sales Ability ™ meet all of the criteria above. For a limited time only, sales recruiters and employers can get 10 Free Sales Assessment Tests (Screening Tests) to help them hire great sales people, at:

Our Recommendation:

The JOY Tests ™ of Total Sales Ability ™ meet all of the criteria above. These well rounded sales assessments go above and beyond the mundane psychological and personality tests by testing for Total Sales Ability ™, e.g., Sales Prospecting Ability, Objection Handling Ability, Sales Closing Ability, Personality, Psychology and much more.

They can be used as pre employment sales tests to test Business Development professionals at different career levels, e.g., a Sales Person (Salesman or Saleswoman), Sales Manager, Sales Director or VP of Sales & Marketing. The JOY Sales Tests ™ may also be used to identify and quantify Sales Training needs to help you bridge certain sales training gaps or correct certain sales skills deficiencies in your current sales team. Thus, you may also use The JOY Tests ™ of Total Sales Ability ™ to test your current salespeople for promotion, retention or sales training purposes:


Pre-employment testing or sales assessment tests are a good way to help you hire a top sales executive or build a sales team. Many of us have wondered about the following: What makes a great salesman, salesperson, sales rep or saleswoman? What are the top qualities, attributes or characteristics of good sales people? How to hire sales professionals who can sell? What tips or advice can I find about hiring sales people, hiring a regional sales manager, hiring sales representatives or hiring sales associates? What interview questions should I ask during a sales interview? You don’t need to worry about many of these questions if you use The JOY Sales Tests ™ of Total Sales Ability ™ from Dan Joy, Inc. The JOY Sales Tests ™ will do the work for you by asking the right questions, quantifying the competencies, and presenting the results to you in a format that is easy to understand, to help you make the right sales hiring decisions.

Extend Your Sales Strategy

The successful business prospect of your business depends on your approach to the sales of your products. It is very important to increase the sales from previous number if you are really serious about your business and want to be a successful businessman. It is very easy to make sales at the first time but it is too hard to sales more and more. To make more and more sales you have to give concentration on keeping the old customers of your products remain intact and with this you need to extend your market with new customers also. Here some suggestions are given to show you the exact way by following which you can get your achievements fulfilled one day.

When you are taking orders from the customers try to inform them about some new products or any related products you are going to launch recently. That can help you to get customers who are satisfied very much with your past products for the new product very easily.

After making the first sales you have to show concern about your customers and for that you can thank those sending emails or messages and with this you can also add some advertisement of your newly launched product. Remember that you need to perform in this matter very honestly and that too you have to make a good bond with your customers. Dont show off inadequately to your customers as it can hamper your impression.

Make a term like if your customers make any reference of new customers, they will get a certain rebate of the price they are paying for the products. That will definitely increase the number of customers. Tell them also that they can get commission by selling your products joining an affiliate program.

Always be concerned about the advertisement sector of your product so that people can get interested in your products or services. Until there is a strong advertisement plan, marketing of your product or service can never be successful. Advertisement can help to make your previous customers stick on your product and also to make new customers. You also can set up a package deal with other businesses products also. For that when you deliver a product, you can deliver a coupon included the items you sale in the package and thus can help people attracted to all of your products.

Try to make your customers keep in touch with your products or services every time. Keep informing the customers about the products you are launching by sending catalogues in every alternative period. The customers will find the information related to your products if you arrange some gift coupons for the customers while purchasing your products. They will buy more and more and will get to know more about the products of your business. You can also make some free products with the original product and the free samples should be printed with the advertisement of your product so that other people also can get to know.
The above are some effective tips to increase your sales strategy. If you follow up these strictly you will definitely get the fruitful result of it.

Steps To Write A Prefect Sales Letters

Before you write your eBook, you are going to write the sales letter first. The main circumstance you are writing your sales copy before you ever write a word in your eBook is because it has not in fact being release out yet, which signifies there is completely no limit what you can write in your sales letter. The sales letter does not fit the eBook, it is the other way around.

Now you can explicate exactly what your eBook will display to the potential consumer. There are no limitations on what you can write in the sales letter. When the sales letter is completed, you can then incorporate all the ideas you have come up with into your eBook

Your sales copy must do the following 3 things:

Get the emphasis of the prospects

Communicate the pros of the product

Persuade the prospects into the desired action

Remember the most crucial part of your page design is your actual sales copy. A fancy website and graphics help but the secret is in the words used.

Sales letter Structure:




Info product





You should use this structure for your sales copy. If you verify out the best sales letter they will all go after this formula.

1. Header

The main function of the header / title is to grab the reader’s emphasis. The header should be display in a large, bold font. This demands your potential customer’s emphasis and intrigues them to read in addition on. Include your logo or eBook cover, discussed later on, more or less the header. If you header is not well designed you run the risk of losing the potential consumer straight away. invest time establishing your header.

2. A Promise

This section promises the potential consumer an enormous benefit that is almost too good to be true. It is ok if it is a bit too unbelievable the testimonials will pay attention of that. Here is an example of such a caption, Discover the 5-step affiliate programmed can develop your income by ten,000 a month

3. Testimonials

In this section, you include testimonials that old / new clients have sent you about your product or service. You probably do not have any clients yet so email some potential ones your eBook free in exchange for a testimonial. When you do start offering, you can constantly ask a new consumer for one.

Now the testimonials page has assured the potential consumer that you can fulfill the promises you generated in your header also you have obtained a bit of trust from your potential clients so whatever else you tell that goes after the testimonials page will be recognize as true. This is the circumstance why the testimonial is place at the highly rated to gain trust right away, where if it was place at the bottom after presenting some good sales copy it may be already too late.

4. Info and product

In this section, you will give info on what your product or service is about. You should show your clients list many difficulties in this field. Agree with the clients on how exasperating these problems might be and how you, yourself dealt with these difficulties. The secret is to show the person that you have a deep understanding in this field and you are a professional on the subject. That is very important.

Next, you must introduce your product as the solution to the problem. Then you must have an adequate eBook cover design. This is critical. Many people have never bought an eBook so you must give them some idea what exactly they will be buying.

5. Benefit

This section is telling your potential consumer of the benefits they will receive from buying your product. Show your potential clients the enjoyment they will get from utilizing the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remember the person that it is all right. Keeping their trust is very important.

6. Bonuses

This is a powerful strategy used to expand sales. This includes free bonuses with the buy of your eBook will expand the perceived value of the eBook. Likewise, a deadline on bonuses is also a good alternative to speed up consumer buys. Bonuses also decrease the risk of cash back returns.

7. Certification

Offering a certification to your potential clients takes the risk off their shoulders. A good certify are the final bits in the jigsaw that will commit the person finally buying the product. The arrangement is such that if the consumer is not glad with their buys then can get a full chargeback. You must reflect that many of your potential clients will be “first timers” therefore, a certification puts their minds at ease. Guarantees might be 30 day, 60 day, or lifetime; however, such guarantees must be back up with an exceptional product.

8. Summary

This is one of the most crucial steps in the sales letter; this is where you close the sale. In a section you must include your most appealing benefit and in the end ask for the order, because if you do not they will not. In the end, make it easier for them to order like an “order now” button shown below.

9. Sales Letter Generator

Only use this if you are willing to spend some money. You could like to check out this piece of software that in fact writes the sales letter for you. All you do is answering the questions it asks and you will receive your sales letter.

10. Credit Card Transactions

Finally, you will require finding a credit card processor later on, so your eBooks might be order. This includes Clickbank, have a set of rules that you must abide by to use their software. It contains putting a definite amount of details in your sales letter and product delivery page so your credit transaction firm can accept you.

So here they are, you must provide on your sales page:

Detailed description of your product

Buy now link

Explain how the product will be delivering

Mention how long the delivery will take

Remember these are rules not tips. Therefore, that is everything you need to know on how to write your sales letter, here is a fast summary, we require to:

Write the sales letter before the eBook

Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, certify and summary

You can have your sales letter generated by Sales letter generator

Certain set of rules should be included in the sales letter for the aim of the credit card transaction firm.

Sales Training-short Term Expense For Long Term Profits

This is particularly pertinent when you consider how much it will cost to train each individual member of staff compared to how much more revenue they could bring to your business after training.

All businesses should look to the long term when they are thinking about sending members of staff on sales courses. If you have found that your staff are not achieving the kind of sales figures that you are hoping for there could be a clear sales training need. It is unwise to assume that you can allow long-term members of staff to impart their sales knowledge to newer individuals in the workplace. While these people can have a lot of sound experience that they can use in order to inform newer members of staff they are not training professionals.

By employing the services of a sales training company you will have peace of mind of knowing that the sales course of sales programs that they will deliver will get you excellent results. After going on a good training course all of your members of staff should have the confidence and abilities to convert even more calls than previously. They will also be able to handle objections from customers without having to involve a manager and they will be at ease with creating a rapport with individuals on the telephone. Having a wide range of skills to draw upon means that each and every member of your sales staff will be able to be more successful in their individual roles.

In addition to the obvious benefits of increasing profits you will also find that investing in sales training can help you to create a much happier workforce. By ensuring that all of your staff are highly trained you will be showing them that you are willing to invest in them. This will make your staff feel as though there are truly valued and not simply a number on your wages sheet. When you have staff who are happy and satisfied in their role this will show in the way that they behave in work. There will be much more dedicated to doing their best on every call and this can result in increased sales.

As you can see from a short term expense spent on sales training any business can have long-term profits as a result. If you are a business who have never used this kind of training before it is something that you need to carefully consider. By spending a little money now on the right training you could soon be reaping the benefits as your staff are able to achieve even more sales than before.

Sales Copy Emotional Triggers Five Suggestions For Composing Striking Sales Copy

Ad copy has one main purpose. It is applied to motivate the prospective customer to become involved. That act could be to purchase something, though it may also be to motivate an inquiry, to encourage a click-through or to generate a new lead to a newsletter. Despite the main end goal is, applying sales copy emotional triggers to stimulate action is a great way to build up your conversion rates.

We purchase items for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is consistently triggered by emotions. We prefer to feel better, look better, be more revered, and a whole array of wants and aspirations. Itr is your job when you’re crafting your ad copy to tap into these needs and aspirations with emotional writing.

Right here are Five points to confirm your sales copy emotional triggers result in activity by your potential customers.

1) Instill Emotional Into the Complication

What is your prospect’s challenge? Your product or service is the one thing that you have to show gets rid of your prospects biggest difficulty. Write down a list of difficulties your prospect is having and find in what way you can add sales copy emotional triggers into them.

Listed here are a couple good examples in the business niche:

– “Frustrated that your company just isn’t pulling down as much revenue as you wish it to?”

– “Overwhelmed by technology and looking for a simple solution to generate more sales ?”

Frustrated and overwhelmed are sales copy emotional triggers that any aspiring affiliate marketer or small business person can understand.

2) Infuse Emotion Into the Possible Solution

Stick emotion in the possibility you present.

Following are two more good examples of this in the Internet marketing niche:

– “How would you feel if your online business were meeting or rising above your income goals?”

– “Picture how simple your life would be if all you were in need of was one basic tool to multiply sales by 10 %.”

Both of these sentences infuse emotion into the potential of a solution to your prospects complication. You want your prospect to be asking the questions you prearranged, that can be answered by acquiring your product or service.

3) Make Use Of Emotional Words In the Body of Your Sales Copy

Listed below are words that trigger various diverse emotions in prospects, depending on the circumstances. These sales copy emotional triggers are extraordinarily powerful when applied in conjunction with steps 1 and 2 above. They need to add to what you have already outlined and math up with the story you are stating to your prospect.

* Scared * Confused * Pointless * Victorious * Young * Gorgeous * Enjoyment * Exhilarating * Veiled * Trailblazing * Important * Inspiring * Privileged

4) Logical and Emotional Statements

Recognize the difference between rational concepts and sales copy emotional triggers.

There’s in actual fact a really handy tool available online that will help you make profitable changes to your sales copy. Just search for “Paul Galloway Emotional words” via Google. You will discover a tool that lets you plug in your sales page and it will show you where you can change out logical phrases with more emotional phrases. Do not just take the tool at face value though. As with everything in Internet business, test and track the changes to see if your conversion rate increases.

5) Use Sales Copy Emotional Triggers In Titles, Pledges, and Calls To Action

Ensure your subject line or promise and your call to action are also tapping into emotions. Urgency, big promises and other header and call to action methods should always be made up of the power of emotional words.

For example:

If you suggest, “Buy right now before the last copy is gone,” you’re tapping into the fear of loss emotion. Individuals will fear they are not going to have access to a copy of your manual if they stall and will likely click through to purchase now, which is exactly what you would like.

Remember that when you are adding in your sales copy emotional triggers that consumers usually purchase for emotional reasons. What emotions is your reader or prospect experiencing? What emotions do they prefer feel? How can you apply emotion to make them purchase?

Consider the emotions you feel when you make a purchase and then put yourself in your customer’s shoes. Great sales copy speaks to these emotions and makes things happen.