Semiconductor Distributors Enjoy Soaring Sales In China

According to the market research firm iSuppli Corp., semiconductor distributors in the country are expected to enjoy nearly 30 percent growth in 2010, matching the robust and thriving consumer electronics industry in China.

Distributors will account for 51 percent share of semiconductor sales in the worlds most populous country, with sales in 2010 up by 28.5 percent to $33.1 billion. On the other hand, direct sales from semiconductor suppliers will make up the remainderat about $31.7 billionor 49 percent.

Overall, Chinas semiconductor sales from both distributors and chip suppliers are projected to reach $64.8 billion in 2010, up a remarkable 30 percent from $49.5 billion in 2009.

The two channels in 2011 will be virtually tied at $35.4 billion each.

Mergers and acquisitions serve as important growth tool

Distributors were strong in the memory, logic and analog component markets in 2009, said Horse Liu, Manager (China Research) at iSuppli Corp. Distributors also acquired more sensor components business in the industrial electronics and surveillance markets. Semiconductor suppliers, in comparison, continued to implement direct-sales strategies in core chip markets, such as Microprocessor Units (MPU) and Digital Signal Processors (DSP). Among the biggest distributors, mergers and acquisitions have become a favorite tool during the last five years as a means to grow quickly, iSupplis China semiconductor industry research has determined.

World Peace conquers the market

Following the trend, Taiwanese-based distributor World Peace Group (WPG) Holdings has vaulted to a dominant position in China as well as in the rest of Asia. WPGs March acquisition of fellow Taiwanese firm Yosun Industrial Group added to the conglomerates total China revenue of approximately $3.8 billion in 2009.

WPGs continuing efforts to strengthen its role throughout Asia may yet displace New York-based Arrow Electronics from its perch as the worlds largest electronics component distributor. Arrows worldwide electronic component sales in 2009 amounted to $9.75 billion, but WPG is closing the gap fast at $9.57 billion, iSupplis China market figures show. In third place is Arizona-based Avnet Inc., with $9.18 billion. In China, WPG is first, followed by Avnet and Arrow.

The leading global distributors are expected to continue their M&A strategy within the electronic component space in China. The acquisition targets will be the local Chinese distributors, which so far have been exhibiting healthy growth and excellent product resources. To develop business in new markets, the leading distributors are hoping to obtain core product resources from the localsas exemplified by Texas Instruments tapping Beijing-based SEED Electronic Technology Ltd. to be a distributor in the DSP market.

Suppliers win in the end

Despite the rapid growth enjoyed by distributors at present, semiconductor suppliers in 2012 will begin to take increasing control of the distribution process and start accounting for a bigger portion of semiconductor sales, iSuppli China research indicates. Already, suppliers are implementing strategies intended to reduce their reliance on distributors.

For their part, distributors are thought to be coping currently with a number of challenges, including component shortages, lengthening lead times, rising product costs and complex market conditions.
Learn more about the China market with Lius latest report, entitled Distributor Mergers and Acquisitions Prepare Semiconductor Supply Chain for Rebalancing at http://www.isuppli.com/China-Electronics-Supply-Chain/Pages/Distributor-Mergers-and-Acquistions-Prepare-Semiconductor-Supply-Chain-for-Rebalancing.aspx?PRX

The Benefits Of Having Your Sales People Work From Home Part 1

Wouldnt it be great if everyone could just work from home? You wouldnt have to worry about beating the morning traffic, making sure your shirts are pressed and there would be no one to yell at you for wearing your pajamas to work. But is it a reality?

With the invention and maturation of internet technology such as instant messaging programs and the ability to host conferences and webinars via webcams, many firms are having their sales representatives work from a home office. Depending on the firms location in relation to the sales representative, this is either part time or on a full-time basis. While some may worry about not having enough control over their employees if they work from home, I believe that there are more advantages than disadvantages to this situation.

As long as the employee has the opportunity to go through the necessary in-house training and has management support available to them as needed, working from home can be beneficial to everyone.

Improved Productivity

The entire purpose of having a sales representative is to increase the top and bottom line of your company. However, before you begin to see revenue, your employee will most likely go through a sales cycle of about one to three months, if not more. Until then, your sales representative will most likely not be meeting with any prospects.

We all know that time is money. During this phase of the sales cycle when your sales rep is not making top dollar, time spent working is all the more valuable. Unless your sales representative has a commute less than twenty minutes, I strongly suggest saving everyone time and having them work from home.
If you do the math, having the representative come to the office everyday can lose you up to 20 hours in work. By the time your sales representatives wake up, get dressed, make their coffee, drive their children to school which may be in the opposite direction, feed any pets, etc., you have lost a minimum of an hour and a half of work from them before the day even begins. Coming back from the physical office, you can add another hour of lost prospecting time as well.

Given the opportunity, a good sales representative can easily put in ten hours of work per day.

But what if you would like to see this representative face to face? Easy! Modern technology has made instant communication highly versatile and accessible. Skype is extremely cheap, reliable, has good video feeds, great sound quality, and works instantly. Since webcams have also started becoming mass produced, a decent one shouldnt set you back more than $20.

Sales Pitch And Seo Copywriting

You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.

Is it possible to generate sales with a SEO content website without boring obvious sales tactics?

The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?

Content is King

Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.

There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.

Constructing your Sales Pitch

Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.

Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.

Keywords overpopulation

Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.

The art of selling online

Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!

Sales Letter , General Purpose Sales Letter

A sales letter is considered as an important marketing tool which endorses the product in a rather informal way.

Since many years, a lot of marketing and advertising firms have developed so much that they are helping bigger and different kinds of companies to get their decided clients. There are a lot of publicity campaigns that advertise through all Medias. Sales letters are considered one of the latest and an effective marketing tool. Now the companies are able to understand the importance of such documents.

There has to be something new and creative every time. This is because people get bored easily nowadays because of the typical kinds of ads. There is so much that we see in media that you must be a creative enough to seek attention of the targeted customers. If you just create some typical ad, people would not even bother to notice it, and your initiative would be wasted.
Now here the sales letters step in. They are actually more of business kinds of letters. Though the communicating style is different, as the writer tends to be very personal and build an informal conversation with the reader. Surveys suggest that informal letters are readers favorite and sales letters do that in every sense.

What is the purpose of this letter?
Every letter has a purpose or a reason behind it. In case of sales letter, the basic purpose is to convince them in a way to purchase their product.
Asking people to buy products through the medium of letters is more challenging as compared to convincing through a small discussion. If these letters strike the right cord of the consumers, then your product is on the way of getting sold out.
These kinds of letters are scripted in such a way that it influences the peoples mind effectively.
How to write these sales letters?
Considering the kind of content that has to be included in sales letter, it has to be to the point, clear and honest.
It is advisable to seek an experts advice regarding the intended content. Ask questions to yourself like, Will it attract my readers? Thus, if you are sure about the letter then proceed.
There are some tactics like using strong marketing terms to appeal to readers. Give an attractive title and write in such a way that it should engage the reader till the last word of the letter.
Offer the reader some best deals which will again attract him/ her.
Avoid lengthy letters. Dont use long sentences. Keep it as short as possible, and try to convey your message briefly instead of spending lots of time of the reader to read.
If your sales letter is able to communicate the desired message in a few seconds or a minute, then the letter has perfectly served its purpose of endorsing the product following it to buy it.
Consider sales letter as the last opportunity to attract the consumer. Thus be influential enough to interact with the reader and develop a good communication.

An Introduction To Sales Force Automation

Sales Force Automation (SFA) is a specialized application of Customer Relationship Management (CRM). SFA is essentially an attempt to automate the functions performed by a companies sales team as much as feasible.

Sales Force Automation systems can be provided as either on demand or on premises software applications depending on the requirements of the business. The former is generally best for a fast roll out, the later requires far more work up front but is generally more customizable. Organizations implementing SFA solutions ought to keep in mind that while they’ll automate many tasks, thus saving time and money, they can not provide an simple answer for poor sales. Companies really should also be conscious of the reality that appropriate training in this system is indispensable.

The company’s marketing department also benefits when an organization implements Sales Force Automation simply because it is able to understand their buyers better in real time and they might also find out if their strategies and initiatives are really increasing sales. It will also show up any defects in your product releases due to the automation of support tickets.

Among the other advantages from Sales Force Automation solutions would be the competitive advantages, including productivity gains. Because personnel in the sales department will likely be able to employ their time and efforts a lot more effectively sales mangers will also improve their efficiency. Moreover higher productivity can lead to cost cuts, improved sales revenues and may possibly even boost the business’s market share. In addition the sales people in the field will be able to return their data more often and updates will be sent to managers after each sale instead of once a week. This will drastically reduce managements response time enabling the business to move rapidly and be more flexible. Finally when the Sales Force Automation system is wisely used it’ll enhance customer satisfaction ratings due to the fact it surpasses customer expectations.