Awesome Guerilla Marketing Secrets

Today’s business market is an extremely competitive place. More businesses enter the fray all the time: for the past ten years, more than 750,000 new startups spring into existence across North America. Unfortunately, over 60 percent of new businesses fail in the first four years.

Why do they fail? According to a study performed by the U.S. Department of Commerce, there are three main reasons startup businesses fold:

Lack of financial planning
Poor sales skills
Poorly planned and executed marketing

Guerilla marketing addresses all three of these concerns. It is one of the most successful marketing methods available, and since it is low-cost and high-impact, you won’t need a huge advertising budget to take advantage of this powerful strategy.

What you will need is a basic understanding of how and why guerilla marketing works.

The Element of Surprise

One of the reasons guerilla marketing works is that the methods are often unexpected. Many guerilla campaigns are highly visible, and contain some sort of element that is unique to the business using it.

Though it is something of a clich by now, you should be prepared to think outside the box when it comes to planning your guerilla marketing campaign. The classic, expensive methods of advertising your business should be employed sparingly, if at all. These include:

Yellow page advertisements
Newspaper or magazine advertisements
Radio or television commercials

Think about it: when is the last time you were heavily influenced by a yellow page, newspaper, magazine, radio, or television advertisement? The fact is that todays consumers are so bombarded with advertising messages, theyve learned to tune out the traditional sources.

As a guerilla marketer, your goal is to catch them off-guard, and advertise in unexpected places. Many times, consumers wont even recognize your marketing efforts as advertising.

The good news is: you can usually do this for a fraction of the cost of traditional advertising venues. Guerilla marketing trades effort for money. You will work harder on your marketing than a mega-corporation with a million-dollar ad budget, but if you are persistent and creative in your efforts, they will pay off.

Simple Strategies For Hair Salon Marketing

Hair Salon owners need to realize that their business is more about Hair Salon Marketing than it is about Hair Dressing. It doesnt matter how good a product and service they have in their hair salon, if they have no clients then they have no business. The best way to get new and recurring clients is to have a hair salon marketing strategy.

Hair salon marketing doesnt have to be complicated. Here are some simple strategies that may be useful to any hair salon owner:

1.Identify Your Target Market. Who is your ideal customer? Try and be as specific as you can, age, profession, geographical location etc. The more specific you can be, the easier for you to know how to find your target market and then how to market to them.

2.Referral System. Does your business have a referral system? You should be 100% confident that the service you are providing to your clients is the best and that your clients appreciate what you do. That is a great way to advise your current clients that your business grows by way of referrals. Who can they refer to you. As an incentive, for every new client that is referred to you, you should provide something of value to the client that made the referral as a way of showing your gratitude.

3.Previous Clients. Most hair salons have a Database loaded with ex-clients. How about rejuvenating them back to your business. Write, email, send a Postcard or call them. Do something to remind them that you are still around. Offer a Special Promotion for them to come in for a treatment.

4.Provide the Best Service. This truly is an oldie but a goodie. Giving the best service and best quality speaks volumes about who you are. It provides a great sense of value to your client who feels they have received that extra special treatment. Who wouldnt want to stay a loyal client to someone who provides exceptional service and great results? And whats more, they are going to feel more comfortable referring their friends to you. So provide quality and great service and the money will follow.

5.Internet Marketing. Consumers are quickly changing their behaviours in looking for local products and services. The internet is now the most powerful advertising and marketing platform in the world. Your business needs to have a marketing website and that website needs to be positioned on the front page of Google for the best results. The investment may be a little high at the outset, but the return on your investment will quickly turn that in to your advantage. Find a good Internet Marketing Consultant NOT A WEB DESIGNER.

6.Joint Ventures. Who can you joint venture with for a mutual benefit? They dont have to be in the same industry. What about the local 5 star Hotel, or the local New Car Dealer? Set up a system where you provide a coupon for a Free Hair Treatment and a basket of products for their premium clients of the month? How many of those clients will come in for the Free treatment and their basket of goodies? Most of them. Then it is up to you to provide that exceptional service and quality to then retain that person as a client.

7.Conversion and Retention Rate. Look closely at the rate of conversion from enquiry to becoming a client. If you are having plenty of enquiry and yet no conversions then ask yourself why. What are you and your staff saying or projecting to your prospect that do not want to do business with you. This could be the turning point in your business if you understand where youre going wrong and how to fix it. Also look closely at your retention rate. Contact the clients who have not returned and ask them to help your quality assurance for your business. Ask a few quick questions around what they liked and disliked about your hair salon. This is valuable information and should be able to really improve your business.

These simple strategies can help your Hair Salon Marketing immensely and if implemented you will certainly see a positive change in your business. Every single person in your salon needs to be on the same level as you. Customer care needs to be a priority at every step of your business.

Every success to you and your business. Implement the simple Hair Salon Marketing strategies and watch your business explode.

Kelly G Williams Mlm Leader – What Does He Really Know About Network Marketing

Kelly G. Williams is an online multi-level marketing leader who has it all together. As a part of the Global Resorts Network as a marketing associate, he is one of the upcoming stars in multi-level marketing and wants to share the secrets of his successes with those who are pursuing the same path.
Quick Not: If you need to find true information about Kelly then you can go here Kelly G Williams Review and also MLM Lie to find out what makes Kelly Tic. If you want more great ways to get targeted Leads for your business for free then you should go to Online MLM Training right now to start.
The Pajama Commute
The Pajama Commute is Kelly Williams website that explains how he can give you tips and tricks to marketing whatever you want to. With his website, he has been able to reach out to many individuals who have chosen to get into the field of multi-level marketing and are trying to make a living from it.
The unique thing about his website is that the only testimonial that is on it is his own. He explains his own wake-up call the death of his son Keaton. It made him realize that life was too short and that investing in ones family is one of the greatest gifts that you can give them, for they are the most important people that should matter to you. Beyond this testimonial is his own vow to help others gain similar success to what he has experienced, and to help others invest in business so that they too can invest on their familys wellbeing.
Following Kellys footsteps
Learn and understand how someone as driven as Kelly G. Williams was able to make a six-figure amount in only a matter of months. Kelly opens up to share his own experiences and advice on how to be the best multi-level marketer that you can be in just four simple steps.
Step 1. The first step is to create a website that will help you promote yourself as the leader of your own line of business. The secret to building your business is to make sure that people know who is running things and who they can trust investing their money in. By creating a website that shows you as a good multi-level marketing leader, people can make an informed and confident decision of working with you.
Step 2. On your website, make sure you have a follow-up system that is automated so that you can keep up with your prospects and your clients and so that you can give them the careful undivided attention that they need to help them make their own money. It is always important to keep connected as well as organize your clientele base.
Step 3. Next step is to work on webpages that are connected to your website to do some marketing activities. Make sure these webpages are complete in their information and make it easy for them to be able to click to ask you more about it. You can bring the traffic to other pages that can help them such as forums, social networking sites, articles, blogs, and Pay Per Click campaigns that can help you add to your income while people check out your pages.
Step 4. As you continue to teach your own clients how to do multi-level marketing, you will find that it will become easier to inspire others to get similar successes as you, as you yourself begin to experience money-making success. So continue to advise and inspire clients in their own objectives.
Step 5. Make sure you offer your clients different services and products that they can buy online and strengthen your relationship with them.
With just these few simple steps, you can start to make the money that you have longed to earn, but never had time to do. So the time is now. Follow Kelly G. Williams advice and turn your life around to something you never even thought was possible.

Visual Marketing Concepts And Visual Advertising Techniques

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.

Showing Good Marketing Database

One of the most important things for any marketing and advertising agency is keeping good track of all of their information.

Marketing is, after all, about information, and so it is absolutely the most important thing for marketing databases to be

kept in as complete and thorough a condition as possible. Without a good marketing database, showing about clients, profits,

prospective leads, and other kinds of important marketing information, a marketing company is as good as gone. There is just

simply no way to succeed unless the marketing databases are of the very first rate, and so good database software must be

used by a staff who really know just how to use it.

Of course, other kinds of information must be kept in the marketing databases as well. A database marketing agency can

really help out by providing good mailing lists, call lists, and even detailed lists of customer profiles to a marketing

agency. These kinds of marketing databases can help in all kinds of marketing, but in particular they are very good and

useful for use in direct sales marketing. Without having a good list of contacts, how are you supposed to sell anything? It

is near impossible, if you ask me. That is why all sorts of marketing

databases should be kept so that the amount of information available to the marketing agency is as great as possible.

I know what it is like when the marketing databases are poorly run. I once worked at an advertising agency where the traffic

coordinator was downright worthless. No one had any idea where any of the information about any of the existing projects was,

and so no one knew up from down. We did not inspire confidence. It started with lousy marketing databases, and ended with

lost clients, and bungled jobs. Within a year or so, the agency was laying off people left and right, and all because it

could not keep track of the information. In marketing, information is your most powerful weapon, so it must be kept in the

best of condition, and watched with the greatest of care. If you do not have marketing databases which are up to date, you

do not have a chance in the competitive world of advertising. After all, there are people out there who really can keep track

of their marketing databases. It is only a matter of time until they go and steal all of your clients.