Successful Html Email Marketing Campaigns And Lotus Notes Issues

As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.

Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.

Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient’s e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.

MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you’ll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.

Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn’t Work Properly for Millions of Recipients.

HTML email breaks in a wide variety of email inboxes. This isn’t due to your creative abilities or lack of HTML knowledge – it’s due to the fact that the email client your recipient views your email in routinely breaks your message.

I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some “big picture” folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.

Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, “for security reasons”.

Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can’t wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants – the end users – who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.

Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.

For your amusement, here is a definition of Lotus Notes that was created by one of those “big picture” executives: “Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications”. Still with me? Don’t be scared. For the purposes of this article, Lotus Notes is an email client. Ok?

If you work for a company that uses Lotus Notes as the email system, don’t even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.

If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.

The issues include:

– Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).

– Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient’s email client would also render an HTML message incorrectly.

So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.

Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:

1. Include a link at the top of HTML emails named “View Web Version” or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider’s server or the sender’s server).

2. Also include an “Update Preferences” link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.

3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.

4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., “If you are using Lotus Notes versions below R5, select Text”).

In conclusion, I will say it again: Folks, don’t try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don’t want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/

Nuggets Of Wisdom The Jim Rohn Network Marketing Way

The Jim Rohn network marketing connection is well-known in the industry for good reasons. Jim Rohn, an American entrepreneur, business philosopher, and motivational speaker as well as author, was and is considered one of the influential network marketing experts and personal development trainers. His rags-to-riches story based on his outstanding networking knowledge and skills have served as an inspiration to millions, not to mention that he was considered as a mentor to a generation of successful men including Brian Tracy, Tony Robbins, and Tom Hopkins.

Of course, his books on network marketing specifically Building Your Network Marketing Business is considered one of the bibles for network marketers regardless of their level of expertise. It’s just too bad that he has passed away and, hence, he cannot impart his words of wisdom in person.

Fortunately, you can still enjoy the following nuggets of wisdom from the Jim Rohn network marketing school of thought, thanks to the abundance of his articles, books and audio books.

The Law of Averages

If you do something, say, calling the people on your recruitment list, as often as possible, you will eventually become better at it. Your average rate of success will increase because you keep working on your business in general and your knowledge and skills about it in particular.

Think of it this way: When you first started out, you may have failed to persuade 9 out of 10 possible recruits. But as you gain more skills, your batting average increases to 5 out of 5 and since each recruit will also bring in more people on board, your network marketing business will grow and grow.

The Law of Sowing and Reaping

This is probably the most popular saying in the Jim Rohn network marketing school of thought. The saying is also related to the parable of the sower in the Bible (Matthew 13:1-23) wherein many of the seeds were eaten by the birds, thus, lessening the number of seeds that can take root in the soil.

In Jim Rohn’s analogy, the seeds are the possible recruits while the birds are various factors that prevent them from taking root, such as anti-network marketers/cynics and competing network marketers. For example, your competitors have persuaded your recruits about skipping the meeting you have planned for them.

Regardless of the birds, however, you must continue sowing your seeds so that you can reap what you have sown in the future. Some of the seeds that have escaped the birds may die, such as when your recruits experienced buyer remorse or quit in the middle of training for any reason. Some of them will also wither from the distractions present in the environment.

Just press on with sowing your seeds on fertile ground and perhaps even on ground that appears to be infertile. You will find that the Jim Rohn network marketing school of thought advocates working hard and working smart, too.

Indeed, becoming as successful as Jim Rohn in the networking industry means patience, persistence and perseverance coupled with knowledge and skills learned from the Jim Rohn network marketing school even when your education mainly involves reading his works and listening to his videos/audios.

A Fortune To Be Made With Smart Domain Name Marketing

Making money by selling expired domains is gaining popularity because of its potential to make a good profit. Many expired domain traders take this business very seriously and they use a number of methods and strategies to sell their domains at very lucrative prices. Also known as virtual estate properties, expired domains and domains expiring are some of the hottest business opportunities in the world.

Experienced domain traders use one or a combination of different methods to make money from their stock of expired domain names. These may include such methods as domain parking, domain name selling, or domain flipping. A well-planned combination of these methods will provide you with a very high income potential. Here are some details about each one of these methods:

Domain Parking: This is commonly known as the beginner’s method for earning money from domain names. It is easy to set up a domain parking account and simple to operate it, as the domain-parking firm will take care of the details. What you want to do is to sign up for an account on one of the well-known domain-parking firms and use the web page provided by them to host your name. Most of your web site visitors are un-targeted and they will click on one of the ads provided on your web page. The method used here is the famous pay-per-click system and the income earned by you depends on the number of visitors who click on the online ads to visit other web sites. The only downside of this income generating method is its inability to provide a large stream of income. However, for a new entrepreneur, this is a safe and assured method to make some amount of money.

Expired domain name selling: This is perhaps the most famous method for making money with expired domain names. People make millions by selling their special domain names while the average capacity to earn money by selling an average expired domain is about $25. There are records of unique domain names sold for millions of dollars. Expired domain name reselling is highly competitive and you would normally buy the domains from an auction house. Some experienced domain name traders buy domain names and sell them on a regular basis to create a constant stream of income.

Domain flipping: Expired domain names traders also convert one or two of their domains into highly useful and beneficial web sites that will be potential money-spinners. Domain flipping is a smart method of converting an expired domain into a content rich web portal. Smart domain traders succeed in driving lot of traffic to their flipped web sites. Web sites with plenty of traffic can help them to reach top of major search engines like Google and Yahoo. People are eager to buy web portals that contain useful content and are already optimized with incoming links and traffic. You can also use sophisticated techniques like Pay-per-click (PPC) Affiliate marketing search engine optimization (SEO) and RSS feeds to make your web portal more valuable in terms of income and built-in revenue streams.

network Marketing For Dummies Provides Useful Information For Novices

Novices in network marketing need to learn as much information as possible before signing up with a company. However, they may not know how to go about finding the right information in an effective manner. “Network Marketing For Dummies” provides useful information for beginners just venturing into this type of marketing. Zig Ziglar and John P. Hayes are the authors of this easy-to-understand guide that is available in Kindle and paperback formats. What information do these authors share with their readers?

In the Introduction of the book, it talks about what network marketing is and isn’t to clarify what a person should expect of it. It talks about the fact that this is a legit type of marketing and not a pyramid scheme. This section also states that this way of marketing will not make a person rich overnight. Numerous other points are made as well in the Introduction.

Part I of the book provides facts on why this style of marketing works. This part of the book is not telling you how to go about this marketing. It provides some of the history about it, talks about its future and whether is it right for you. These are discussed sufficiently without boring the reader. This section does cover the beginning of network marketing and its rise to a billion-dollar+ business.

Part II explains how to locate and evaluate the opportunities that are available today. This section will explain what you need to know before you invest in any network marketing opportunity that appeals to you. Even when you will only be placing two-hundred or three-hundred dollars at risk at first, you still want to invest your money wisely.

Part III of this guide offers pertinent information about how to sign up and set up in a successful manner. Anyone who has never owned a business before needs to pay close attention to this section. You will learn why you should not treat network marketing like a hobby. You will find advice about setting up your chosen business as well as partnerships. There is valuable info about working from your house. This chapter also talks about turning to the corporate office for help whenever necessary.

Part IV in this book talks about the many skills for both marketing and sales that you will need to build a business successfully. This information covers recruiting people for your downline, seeking customers, motivating those working with you and numerous other skills. You will learn that this type of marketing is about relationships instead of just selling.

Part V of the book provides you a quick read for a number of different resources and ideas. It has a number of lists that each includes at least ten valuable points, methods or ideas to assist you with your network-marketing venture.

This information just gives you a sampling of the information that “Network Marketing For Dummies” provides for novices in this type of marketing. It is an important read for you before investing any of your personal funds into any venture that is of interest to you. Check it out today on your own to see how it will help you.

Marketing Means And Better Prospects To Gain More Web Traffic

Web traffic is the most important factor for any website. In fact the point is that without a good volume of web traffic to a site it is of no good to the webmasters. And therefore no profit motive can be achieved without a good volume of visitors visiting the site. Therefore it is the intention of every webmaster to get the best help one can get and thereby to get the maximum volume of web traffic to their website. But the fact is that though the web traffic is the most essential thing needed for any website but it should always be kept in mind that to achieve that goal is not at all easy. The most primary thing that leads to better volume of web traffic is a good ranking of the website on the search engine result pages and in the same way to get a better ranking on the search engine result pages the search engine optimization for the website plays a very significant role.

Now the fact is that the search engine optimization for a website is a vast concept and there are a number of things that should be worked on very carefully in order to get the best results. As it is the main concern of any website or webpage owner is to gain the top rank in the search engine results. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

It is very simple to determine. In the present scenario advertisement and publicity is the most essential for selling any sort of products. No matter how far good your product is, what good is it of if people dont know about it. The idea is that the product, which is more visible to the public, the more are its chances of getting sold and for the business to gain more profit. The SEO organizations work for this purpose by working to achieve better rank on the search engine result. The better ranking the website have the better is its chances of getting in front of the eyes of the customers. And for that reason there is the need of Search Engine Optimization. But it should also be remembered that this is not a very easy thing to do and that is why the most of the leading site holders dont opt for doing it themselves and leave it in the hands of some esteemed SEO firm to get it done in the best way for them. And this is perhaps the better choice as experts can better have the job done for you. Therefore instead of trying it yourself to save a little bit of money, go for a good SEO organization who can better work it out for you.