Reputation Management – The Key to your Brand Management

What makes for the transition of a simple name into a globally acclaimed Brand? It is your Brand’s Reputation. It is simple – if you want to make a good name in the market ensure that, you not only build it but also protect it. Reputation Management is a key concept today for major brands across the globe to increase awareness and customer satisfaction. The word Reputation Management itself says it all. Initially aimed at broadening public relations apart from media relations, the concept has undergone an immense change over the few decades thanks to the advancement in technology and the growing popularity of the Internet and Social Media. Today the focus has shifted more towards Site Reviews, Social Media and getting on the top search results in that particular brand category. By means of this article, let us have a closer look at the concept of Reputation Management and how it helps businesses today.

What is Reputation Management?

In simple terms, it means monitoring the reputation of a brand. It involves tackling negative content that can damage the reputation of a brand and analyzing customer feedback to understand the concerns with regards to a brand’s reputation. It is a process focused on creating a certain image in the public eye, by understanding people’s perception of the brand and ensuring that it stays in line with the company’s goals. The most common way that this is being accomplished is through Social Media. This includes the use of sites like Facebook, Twitter etc. to get people to follow the brand and publish positive reviews online. Customer reviews from e-commerce sites like E-bay, Amazon etc. are also helpful in building the brand’s reputation. The focus is to minimize negative feedback by addressing concerns detrimental to the brand’s reputation.

Where can I get help for Reputation Management?

There are many online Reputation Management service providers who can help you get this sorted. It is always better to get them do this for you instead of doing it yourself. With the right tools and expertise, a team of professionals can help protect and establish a positive image of your brand. These service providers will also be able to do all the research and analysis required for your brand image, which may not be possible for you to do on your own. Using a professional service ensures that you have that competitive edge over your competitors.

Is Reputation Management worth the Money?

The growing popularity of the Internet and Online Branding means that your online image is very crucial. Most people are sure to check your brand online before opting for your products and services. A search result that draws attention to negative feedback or an errant customer leaving a wrong review about your brand can spell disaster to your brand image. Apart from this, the growing competition around us has led many a brand to resort to unethical means to tarnish other brand images. Online public platforms, fake blogs and various other techniques are use to populate negative feedback and false information. Though legal action can be taken against such practices, rebuilding your online brand image will definitely take some time and more money. So why not nip these problems in the bud, as it were, and use Reputation Management services to emerge on top.

Many believe that most of these things do not need expert help and can be done yourself. However, I say, you have only one chance to make a lasting impression on your customers. Why lose it because as it goes;

“First Impression is the Last Impression & and you do not get a second chance to make a first impression.”

About Author: – This article is written by Alex Smith, a professional content strategist for Easy Media Network. He provides content on social media marketing, search engine optimization and other internet marketing services for both domestic and international clients.

Making the paperless office a reality with document management systems

The paperless office or paperless office software is not a new business objective, the advertising slogan which suggested that after the advent of computers in the offices role would be unnecessary, was born in 1975, the year in which Business Week first coined this phrase in an article in which futuristic vision embodied in the office.
Unfortunately this goal has not yet been achieved, although some experience of large companies allowed to be optimistic.

It is why the adaptation of a policy to the paperless office must be born with the premise that the most important change is in the minds of its employees, and not in their information systems.
In fact, the technologies allow information management ever closer to the idea of the paperless office. And this advance in document management technology the new factor that allows IT departments to achieve success and meet the challenge of implementing a paperless office.
After years of development, document management systems have finally managed to cover the entire life cycle of the document in the company, from management or ingestion of input documents to the system, to the record management or management of historical records and all intermediate processes, covering all complex business flows requires an organization today.

Input Management:
Historically one of the weaknesses of the corporate document management has been the source of documentation. Often the process of approaching a paperless office failed by the mere fact that it was very powerful document management system selected, the documents were originally generated in digital format and no- cost time / money for digitization consistent information was a barrier (sometimes insurmountable ) to achieve the complete elimination of paper in business processes.
Today intake systems, documentation or allow the introduction of management input from various sources Fax, mail , papers, manuscripts, etc. mass scanners . Documentation in various formats that is automatically recognized , stored , cataloged and redirected to systems management business logic ( usually a Document Management System ), removing in the process the critical information required.

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Protecode Announces Streamlined Open Source License Management Solution for Small Technology Organi

OTTAWA, CANADA – September 10, 2013 – Protecode, a leading provider of open source software license management solutions, today launched its newest solution offering, Protecode Compact, a stand-alone, single-seat management solution for managing open source licenses and other code attributes.

Protecode Compact combines all of the innovative features of Protecode’s flagship solution, Protecode System 4TM, in a small, simple to download, one-click installation on Windows platforms.

With Protecode Compact, small organizations or departments within larger organizations can scan their code and generate a software bill of materials that lists all open source and other third party software in their portfolio. Protecode Compact reports on security vulnerabilities, encryption content, license compatibilities and license obligations.

-Open source software allows our team to deliver feature-rich quality solutions quickly, but we need to ensure that we use third party software responsibly and manage its obligations. Protecode Compact, with its deep-scanning capability and unlimited-analysis commercial model, allows us to make code attributes management part of our product life cycle. We are very impressed with the existing capabilities and have fully integrated the use of Protecode Compact in our product release cycles,- said Paulo Marques, CTO, FeedZai, a software company specializing in real-time fraud detection.

-We are aware of the demand from small technology organizations that require the same accuracy, completeness and usability as larger enterprises, but do not need the multi-user, multi site scalability of multi-site corporations,- said Normand Glaude, COO, Protecode. -Protecode Compact ensures that small organizations or individual departments can gain access to state-of-the-art scanning and license management solutions within their software development and delivery process.-

Protecode compact is offered under an annual license with no restrictions on volume of software that is scanned. Protecode’s acclaimed -all-in- business model also applies to Protecode Compact. The license fee includes installation, setup, training, support and all updates/upgrades throughout the license period.

Protecode is hosting a live, online product demonstration of Protecode Compact on September 25th, 2013 at 9am EDT and 2pm EDT. Register here.

About Protecode Protecode provides products and services for managing open source software licenses. Protecode solutions enable accurate and fast code scanning in real-time and on-demand, delivering policy-based reports on obligations and security vulnerabilities in code portfolios. Built for ease-of-use, integration and minimal intrusion into existing development processes, Protecode products have been deployed in hundreds of organizations worldwide, from few developers to multinational organizations with more than 100,000 employees. Protecode is headquartered in Ottawa, Canada with partners worldwide. For more information, visit www.protecode.com.

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PR Contact: Angela Tuzzo MRB Public Relations 732-758-1100, ext. 108

Management Buyout

A management buyout (MBO) is a form of acquisition where a company’s existing managers acquire a large part or all of the company.

Management buyouts are similar in all major legal aspects to any other acquisition of a company. The particular nature of the MBO lies in the position of the buyers as managers of the company, and the practical consequences that follow from that. In particular, the due diligence process is likely to be limited as the buyers already have full knowledge of the company available to them. The seller is also unlikely to give any but the most basic warranties to the management, on the basis that the management knows more about the company than the sellers do and therefore the sellers should not have to warrant the state of the company.

Management buy outs are usually brought about because an owner wishes to retire or because a parent company wants to sell a particular part of its business which it no longer sees as central to its future plans.

Selling to the existing managers is often considered a good way of securing the future of the operation and that of its staff because the existing management teams are a known quantity and the current owner trusts them to look after the business.
The existing management teams often have clear strategies of how to grow the company and to make significant personal wealth as part of the process.
The good news is that MBOs have a relatively high success rate as the management team is familiar with the business and can deal with any issues quickly.
Although simple in concept, there is a lot of value at stake in an MBO process, and all of the parties want to maximize their share of the value. Most of the other parties are experts at MBOs and will also employ their own advisers to look after their interests.
A successful management buy out (MBO) needs a combination of factors in place to ensure its success:

1. The team of managers needs to have a spread of skills and talents. It needs someone who understands the ins and outs of a balance sheet (a financial manager or qualified accountant). It needs someone with vision to see what the business could become, given time and investment.
2. The business must be viable. It does not necessarily have to be profitable but it does have to be capable of achieving profit. Often, MBOs take place because managers feel they could do a better job than the existing management.
3. The existing owner of the business must be willing to sell. If he or she won’t sell, there’s no way of taking it over unless the financial backers and shareholders in the business give their approval.
4. At the end of the whole process, an MBO has to achieve a realistic price for the business. If the existing owners are selling because they want to retire, they’ll hold out for the best possible price. So too will most owners except those who are desperate to get some cash in. But bankers and other financial supporters will not pay just any price the agreed valuation has to reflect the potential of the business.