Innovation will Drive Sales

Residential Lighting has until now been driven by housing sales. With the latest numbers about U.S. home sales, products will have to find new drivers and new incentives for consumers to step up. I think that driver will be Innovation.

Lighting, like home furnishings and accessories, wont find business as usual a sustainable direction. Fewer home sales means fewer customers in the market to buy and price alone will not pry that credit card from customer wallets. Makers and sellers alike will be challenged to attract discretionary dollars with new products that offer new, better, more interesting and more –cant live with out- innovation to turn shoppers to buyers.

Wall Sconces Lighting companies have since WWII relied on huge product assortments to attract dealer interest and customer sales. Expanding the range of shapes, finish and styles worked for a long time as makers and retailers continued to expand assortments as the way to entice customers to spend. The world has changed and so has our reality and after a period of over half a century of growth housing sales the market is contracting and so will our model unless we drive demand with innovation. The simple truth is you can’t only take air in.

We are focused on sustainable growth, no small challenge given the state of China’s supply issues and our market condition. We are focused on relevance, innovation and value and not bloating our product offerings to drive the business. I believe that innovation will be the key factor in driving demand. You can expect to see us applying our knowledge, our insight and our design skills toward precise objectives in new ways as our strategy for growth manifests in products born from innovation.

-Relevant design through Innovation- is our mission.-

IPL – T20 Innovation or Invasion

Traditionally, innovation is seen as capacity for something new or different
introduced, but in the world of sport, especially in the context of
IPL, the term innovation has to be rather more liberal, accepting in its
sheathe more than just the new or original thought. In other words,
recent innovations in T20 cricket vis-a-vis IPL borrowing and adopting
ideas from other popular sporting leagues like National Basketball
Association (NBA) and National Football League (NFL) tend to lean on
imitation, yet irrelevant of its broad acceptance; imitation can never
be equated to innovation. From terms like private franchises, player
auctions and cheerleaders to buzzwords like strategic timeouts &
dug-out that are conventional to a NBA or a NFL follower are now
familiar with cricket followers courtesy IPL. Watts Humphrey rightly
said “Innovation is the process of turning ideas into manufacturable and
marketable form”, with its tremendous success, IPL serves as a standing
testimony to his words, boasting a billion dollar revenue generating
business that is largely targeted to benefit the investors/franchise
owners and partly the players.

Personally,
the bottom line in writing this has nothing to do with IPL’s great
capacity to spring surprises, nothing to do with its much talked about
glorious future. On the other hand, it has to do with what have taken on
the nightmarish dimensions of a dark reality – Cricket will never be
the same. But this is a harsh reality that is not easy to deal with for
the great sport’s many puritans, who often love the game more for
quality than for cheap entertainment. What started out innocuously as a
profitable vision has gained sizable force and substantial magnitude
needed to hold for large-scale and long term expansion. Truly, IPL has
invaded and deeply penetrated in all walks of T20 cricket and you just
have to scratch the surface to see it.

As it turns out, almost
all top class players from all cricket playing nations have been lured
to this wheel of fortune, forced to sign up for the league and for the
huge ransom they sign on, it would not be surprising if IPL dictates
them to put league before nation. For sure, players who once took pride
in playing for the country have succumbed to the pressures of IPL. As a
matter of fact, the very dimension of the sport has changed, making it a
highly demanding and stressful one. Tight schedules and frequent
travels are not expected to help the player’s cause anyways. But then
the real question is what drives them to return fit as a fiddle to play
for the league and not for the nation in its dire needs. The key to this
drive lies elsewhere and any attempt to unravel it would prove a futile
exercise.

IPL
did not seem to spare commentators either, who scream and shout at the
top of their voice making a conscious effort to contrive extraordinary
things out of ordinary stuff just so to breed a sense of drama. And
commentators here are not amateurs taking a shot on the big stage but
are who’s who in this profession brought down to the levels of ordinary
salesmen making a sales pitch to promote their product. For viewers it
definitely is an annoyance to constantly hear brand jargons like DLF
maximum (six runs hit by batsman), Karbonn Kamaal Catch, Citi Moment of
Success (bowler taking a wicket), Maxx Mobile Time-out from reputed
commentators who make a mockery of the sport in the name of
entertainment. Ultimately the greatest entertainment that this sport can
provide has to happen within the playing yards and not through the hype
and hoopla that surround it.

Apple Phones – where technology meets with innovation

If you have not yet used one of Apple phones, then a whole new world of phones is still out of your reach. The best way to know about them is to use them. There are number of Apple iphone models in the market and all of them are competent with modern techniques and high class looks. Initially, these gadgets were not readily accepted by customers. But like all quality products it also took control over the market within short time span. Now these gadgets are so much in demands that even the company is finding it hard to supply as per demands. With sky-high popularity of Apple mobile phone users are taking no chances and opting for online booking for these gadgets. The company first came with its Iphone model and then came iPhone 3G and iPhone 3GS. But the x-factor clicked with its latest release of iPhone 4 model. It got much of hypes from the time it was first introduced. From then on it is just a story of success for the company. The Apple iphone 4 deals climbed so high in popularity that deals frequently go out of stocks with these gadgets. Several modern inputs like Scratch-resistant oleophobic surface, Multi-touch input method, Accelerometer sensor for auto-rotate, Three-axis gyro sensor, Proximity sensor for auto turn-off and others make these gadgets rich in terms of high tech applications. Moreover, there comes huge space in memory and you can stock a lot of music, videos and others within the gadget. With GPRS and EDGE features you can stay in touch with the internet as well. The high mega pixel camera of Apple iPhone models you can take mesmerizing snaps as well. Apple phones are approachable with all deal types like contract deals, pay as you go deals, SIM free deals and others and you can tie them up with all networks like Orange, Vodafone, O2, T mobile and others. With a proper combination you can enjoy flood of offers from these deals.

Aliks George is an expert author of Telecomunication.More information on Apple phones,mobile phone deals,free gifts please visit www.3contractmobilephones.co.uk. .

Innovation Management Process The Innovation is The Prime Goal

There are other useful definitions in this field, for example,
creativity can be defined as consisting of a number of ideas, number of
diverse ideas and a number of novel ideas.

There are Innovation Management Process that enhance
problem identification and idea generation and, similarly, distinct
processes that enhance idea selection, development and
commercialization. Whilst there is no sure fire route to commercial
success, these processes improve the probability that good ideas will be
generated and selected and that investment in developing and
commercializing those ideas will not be wasted.

Innovation or Profit?

Often
the mission statement of an Innovation Management Systems includes a
nebulous goal to innovate, but the real goal is to make a profit:

a) Most innovations do not lead to profit.

b)
Yes, you must always be flexible enough to innovate, but that requires a
whole new set of strategies, competencies, resources, processes and
networks. Only successful innovations will make this profitable.

c)
Most successful innovations are incremental, not radical: moderately
new to market, based on tried and tested technology, saved money, met
customer needs and supported existing behaviors (Franklin, 2003). Most
Innovation Management Process is simply the result of identifying and
solving problems and most leaps are the result of cumulative periods of
consecutive problem solving.

d) Most successful innovations take time to bear fruit – at least a few years, too long for impact in the annual accounts.

Conventional
(i.e., not innovative) thinking would have us believe you cannot plan
for a brilliant idea or for scientific breakthrough. ..Such
breakthroughs only occur randomly and without warning. While this may be
true for some scientific advances, it is not true for innovation: you
plan for innovation by growing the right culture–and creating and
supporting the conditions for that culture to thrive–to make innovation
happen.

When you look at successful companies–consider Apple,
or 3M, or Facebook–it is tempting to think that one brilliant idea
catapulted them to success. The reality is often much different.
Innovation – like many other business strategies – is more frequently
the result of a robust process developed within an organizational
culture of Innovation Management Software?

Innovation Management
Systems are much greater than generating ideas or taking risks.
Reframed as a business strategy, it becomes much easier to approach
innovation as something that requires planning, cultivation,
implementation, and management in order to succeed.

By planning,
cultivating, implementing, and managing a process to support
innovation, managers make creativity and discovery repeatable–even
predictable. While the most winning and actionable ideas may always
retain a bit of that “where did that come from!?” personality,
innovation-driven teams know that these “serendipity-like” surprises are
nothing short of strategically planned innovation management software
at work; supported by management and engaged in by all.

Creating a Culture of Innovation to Sail Through Challenges

Challenges
have made the environment so very competitive and this has come in from
globalization, technological innovation, customers, employees,
consultants , competitors , shareholders and vendors. Further, these
organizational challenges can be either a technical one related to a
product or service feature, a marketing challenge on how best to
increase market share and revenue, an operational challenge of creating
better strategies or management tactics or improving employee
engagement. But to sail through these challenges requires a spirit of
innovation.

Innovation
can be defined as an organization’s ability to evolve repeatedly and
adapt rapidly to enable them to stay ahead of the competition. In other
words, the organization’s ability to innovate rests on its ability to
identify and solve challenges. The innovation process begins with the
focus on the right challenges. This is followed by finding ideas from
employees, customers, consultants and vendors with the help of
crowdsourcing software to solve the challenges and finally implementing
the best solution. However, with no dearth of challenges, idea
management services from leading service providers take the organization
through the innovation process.

However, a culture of innovation
besides new ideas, needs to be repeatable, predictable and sustainable.
The Tata group of industries known as the Indian powerhouse, with its
117 year old history of many firsts, made innovation its priority to
survive and thrive through the global economy when India’s long
protected economy was opened up. By putting innovation into the DNA of
the industry’s structure, the chairman of the group made every employee
an innovator. The results – 15 enterprises under the banner, which
included Tata Consultancy Services that came up as a leading IT services
and outsourcing company, with an annual turnover of around $6 billion
and the other innovation product was the Tata Nano car -an affordable
four wheeler for all sections of people.

Continuing
further on creating a culture of innovation within the organization,
Tata Group Innovation Forum (TGIF) was formed with a 12-member panel of
senior executives and CEOs. However, the executives at TCS worked on
crowdsourcing methods to generate incremental innovative ideas from the
employees. Idea management implementation then took its turn through
global innovation labs and leading-edge research centers focused on
specific technology areas.

Another great innovation is that of
the American Society for Gastrointestinal Endoscopy. With an aim to
provide new product and services to the public, they created a culture
of innovation within the society. With idea management software as the
framework for discipline and innovation, ASGE managed all new ideas from
staff, board members and key personnel. The outcome was a drastic
reduction in risks and pricing with marketing and organizational
readiness. Today with 12,000 members and 40 employees, ASGE stands out
as the world class endoscopic training and practice center fostering
best of the endoscopic research. The right culture of innovation can
thus give an organization the nimbleness and ability to sense the need
for change and respond to it giving them the required competitive edge.