India as Innovator!

This is country with 120 billion people and biggest youth
population in the world. Traditionally we have service acumen when it
comes to career. We had our father, uncles retiring from places where
they started their first job. The “job security” and “play safe” have
been the inherited and unintentional handover lessons to gen next but
the Gen “Y” is energetic, vibrant with full of ideas and passion for
taking different routes. At any time of reference there is full basket
of ideas bouncing in one’s cerebrum. The potential of these ideas could
be far reaching for people lives and the way we would live in future.
When it comes to India on Innovation barometer, the performance of this
great country is dismal. As per 2013 survey , India stands as low as
66th . On one side we are marching towards 2020 super power dream and on
the other side the score on Innovation is not worth being proud.
Smaller countries like Switzerland, Sweden , Finland, Israel, Kuwait are
much above India.

Further analysis would help us understand the “red” and “green” reasons for Innovation score.


Its a reason to cheer for strengths but the weakness pointers needs
more attention. A normal glance would indicate the prominent presence of
education and related parameters under “red” alarms. We have a
potential of wonderful ideas and passion of youth but probably what is
missing is the right ecosystem to address, acknowledge and support these
ideas. We as teachers, mentors, seniors, peers, guides have a larger
role to encourage “crazy ideas” , “stupid ideas”, “non conventional
ideas” , ” risky paths” . It would be more appropriate to change the
approach/model/processes/How’s to suit the current times instead of
making losing efforts for a reverse action. Its more important to be
relevant than being ideal. It vital to stop talking “hamare zamane me to
“. Lets live in present and dream for a better future and leave the
legacy of past behind. Lets embrace change. This genre of kids and youth
deserves much more.


Education institutions have been earning more of dis- respect from
frustrated , disappointed students but the reality is that it is these
institutions who have resulted us what we are today and would decide
what we would be tomorrow. We need to reaffirm our faith and optimism
and contribute our bit in making our dreams come true. Change is the
mother of Innovation. Lets hope our institutions embrace the change
sooner and open new bag of opportunities. These opportunities would led
us to innovations, change. The output would be measured by the world in
terms of research, patents, new start ups, active participation by
students, active desire to learn, more employability, more
entrepreneurs.

Next 10 years for India belongs to innovation and
ideas and we have to collectively build a conducive atmosphere where
ideas gets to see life, where potential ideas get to see kinetic action,
where every idea deserves a CHANCE !

Range Combines Innovation

The DJ Mixer, range combines innovation in cutting-edge technology with form and function. These top-of-the-line mixers contain everything that professional DJ could want. Numark truly are the macrocosm leaders in DJ Mixer, they are continually pushing the envelope and expanding the technology.

But due to that MP3’s think gotten more and further accepted as a DJ medium, I’ve gotten interested money playing broad more than before. Modern MP3 mixing tools offer far more flexibility to a DJ set than mere vinyl, or straight CD decks. Professional is a departure in active to playing in digital vs. analog, but that discussion is more fitting left now fresh juncture. After weighing the options, I went and got myself Hercules RMX.

Overall, for the price you will pay over this Hercules RMX, Mixer, I have to say that it is the matchless portable DJ device currently on the sell which is why firm won innovation awards when it was native released. I commit not hesitate to announce that Hercules RMX, has nothing on a setup hold back pioneer CDJ’s for example, but what it does have is the ability to leave the booth and heaps of ability. I think this will be a winner among young DJ’s, especially seeing it charge enact used literally anywhere!

DJ Mixer, has mixers that are aimed at mobile DJs, who through privation have to take all their contrivance keep secret them. Most of the equipment contains young replaceable and upgradeable parts, creation indubitable much easier to improve your sound and set up. Despite a vast range of superb features, the DJ Mixer, interface is smaller than unparalleled might esteem. This translates into (most exorbitantly) small spinners which could make scratching challenging for some. That aside, its overall functionality is further than acceptable.

That aside, its overall functionality is more than acceptable. Responsive scratching control, decent performing Midi, impressive beat jumping and convenient hook-up to your turntables (seeing simultaneous mp3/vinyl mixing) are the works relative.

Drive Growth Through Innovation in Your Finance Department


Cognitive surplus has been recently proven to be a gold mine for a
collection of different departments. Don’t you think it’s about time you
learnt to benefit from this within your finance department as well?

Go beyond the apparent and obvious


All of the typical financial processes that most companies will utilise
to drive growth are fairly obvious these include: cutting into the
bottom line, maximizing revenues at the top line, and calculating the
return on investment (ROI) for any new investment opportunities. But if
you can make ‘innovation time’, in conjunction with financial analysis,
you will find that you are given a chance to look at less traditional
levers to drive growth within your department.

Not a very exciting task


Ensuring that you are given real time away from the stress of daily
tasks will eventually prove to be an invaluable exercise. Real time
allows you and your department time to reflect and allow you analyse the
performance of your finance department within the past versus the
demands, your deliveries and performance of today. By reaching into and
exploring your cognitive surplus, you and your colleagues could discover
areas that are limiting, and which could limit your financial
performance tomorrow. By taken a look at these limits you and your
department can explore alternative solutions to help drive growth and
increase the overall innovation of your company. With your financial
performance analysis in situ and a collection of innovative ideas in
hand you’ll be able to better forecast and set up departmental budgets,
whilst providing a firm foundation from which you are able to review any
innovative concepts to vary the business structure serving to help
alter the performance/cost ratio in a positive direction.

Want a push towards the right direction


Want a sensible push towards the right direction, which will help you
greatly improve the performance of your finance department?


You probably have an identical gut feeling that was brought to our
consciousness by an accounting survey of the financial close process:
only 28 % finance employees trust the reported numbers within the month
end financial close making historical account analysis an even more
arduous task. Financial Reconciliation software can make the whole
financial close process quicker and more economical by the complete
integration of automatic account reconciliation with automated approval
workflows. With the utilization of summary dashboards, account
reconciliation software makes strict compliance the quality standard for
your team, whilst at the same time executives are often accurately kept
within the loop with drill-down reports at the press of a button. You
can conjointly do away with binders and build your historical analysis
faster and easier with a completely digital archive. Although storing
all monthly close reports in binders may provide that old-fashioned feel
of security, however that feeling can be misleading. Using binders to
archive can in the long run prove more of a hindrance than a help.
Problems that can arise are:

Which binder is all the information
archived in? This issue can further be compounded with the problem of
physical space required to store all of your company binders.

Where in the binder is it? Generally binders over time become too hefty to go through.


So whether you’re working with binders or spreadsheets maintaining that
control and overview are a top priority. At any moment, you need to
have all documentation in place and to understand the status of every
person and every task. Financial Reconciliation software can help you to
streamline and digitize your monthly financial close process. Whilst
allowing you to replace cumbersome spreadsheets and full binders with an
up-to-date real-time overview of the entire balance sheet
reconciliation process.

Taking all of the above into account
what’s more, due to all of these efficiencies financial reconciliation
software will actually help you facilitate to make ‘innovation time’
within the financial department, serving to create a virtuous cycle of
enhancements and innovations with in your department. With all of these
helpful features and more it isn’t hard to ascertain how using financial
reconciliation software will greatly utilise your cognitive surplus and
help streamline your finance department helping your business grow.

What is Innovation Management And How The Desai Group Can Help

There
is a striking similarity between a shoal of mackerel in the deep blues
of Atlantic and businesses of today. The theory of survival for
mackerels during an impending predator attack is about constantly
changing direction. They mislead the attacker through innovation.
Inspired form natural competition businesses too need to innovate and
that to at a lightning speed, cohesion and unity.

Often
innovation happens in an organization. In a knowledge society everybody
is updating and innovating to survive. The point however is when
needed, does your human resources innovate as a team? Is your
organization goal their personal goal? How good are you at
organizational innovation compared to your competition? How do you
manage innovation and control its outcome?

If you do not have
clear answers, then you need strategic innovation management. That is
what The DeSai group specializes at. We have encompassed strategic
research, ethnography, behavioral sciences with management methodology
to create customized innovation management solutions for businesses
across multiple geographies overlooking cultural and linguistic
barriers. Since 1983 we have registered many success stories for Fortune
500 and Global 2000 giants.

Innovation consulting, strategic
consulting, leadership development program are our flagship solutions
and falls under the larger innovation management program. Let’s take a
look at few of our distinct strategies.

CDP � Challenge
Development Process is the epicenter for any innovation check in an
organization. First a challenge is identified or instilled to create
solutions. The organizational solidarity is put to test in the process.
Then we provide a methodology of handling the challenge in a processed
manner. However the task is not restricted in problem solving but comes
with a dual aim of innovative thinking, approach and resource
development. Know more about our Discontent, Lansing, Targeting,
Ideating, and Venturing steps from the tools page in www.desai.com.

Innovation Tools:

“Value
Quotient” is one of hundreds of tools in DeSai bag of tricks. This tool
helps you find the ratio of a solution’s desired outcomes to its
undesired outcomes. In this innovation audit model value of your
offering is corroborated with your competitors offering and a
theoretical maximum outcome delivery. The process employed is not
intended to calculate figures but to enhance methods of innovation in
decoding best strategies of innovation.

Ethnography � the science
of understanding consumer social habits is a rage in new marketing
communication strategies across the world. In this method, innovation
models are re interpreted from the perspective of consumer intra social
communication. Ethnographic studies are very effective in innovation
management of brands and organizations.

The Desai group is the
progenitor of break through strategies and its multi speciality
innovation management consulting offering can redefine the innovation
quotient of your organization.

Food Brand Resorts to Open Innovation & Crowdsourcing

In this aggressive and competitive market, every enterprise
wants to capitalize on maximum market share and have top recall value.
So why is it that some succeed phenomenally, where as others stagnate
after making some profit? More than extensive R&D, branding,
advertising, marketing and PR initiatives, what works most today is “out
of the box” thinking. The key to exponential growth and increased
consumer goodwill is effective idea management techniques that are well
implemented. Apart from coming up with innovative product development
strategies, streamlined idea management techniques helps in establishing
a deeper audience connect that helps a brand to communicate and expand
better.

Co-creation through open innovation and crowdsourcing
is what most companies focus on in order to capitalize on the
creativity and intelligence of the worldwide audience. Multinational
food manufacturing company Kellogg’s, United States undertook a creative
initiative that helped them in a creating a new product the Cereal
Straws. This project initially commenced in Spain where nine to ten
years old children discussed their breakfast concerns and ways to
resolve them. What came up from these detailed discussions was an idea
that one should not only drink milkshakes through straws but also should
be able to eat the straw afterwards that should be crunchy and taste
good. The outcome was a brand new product called Kellogg’s Cereal Straws
that already had its target audience defined way before the product
release.

Efficient techniques for idea capture not only helps
companies attain creative inputs for new product development but also to
let their consumers know that their views and ideas count. Sometimes,
brands make use of open innovation and mass idea sharing process in
order to boost up their existing product range both for attaining
increased revenue and product awareness.


Leading noodles brand Maggi sometime backannounced an open innovation
campaign where consumers were asked to share the ways in which they have
used Maggi in their lives. What was evident from this idea sharing
campaign was that people cooked and consumed Maggi not only as noodles
but also used them in other food preparation. Other than this, when the
ideas were shared in an TV ad along with the contributor’s name people
also got to know quick easy snack ideas that was tasty and not time
consuming. Through this open innovation Maggi established a better
audience connect by making people realize that their ideas count.


In today’s fast expanding and competitive economy it is very crucial to
understand the pulse of your target and potential consumers.
Enterprises who are able to master this art are the leaders in their
segment. The best way to go ahead with this is through innovative idea
management campaigns and open innovation.