Food Brand Resorts to Open Innovation & Crowdsourcing

In this aggressive and competitive market, every enterprise
wants to capitalize on maximum market share and have top recall value.
So why is it that some succeed phenomenally, where as others stagnate
after making some profit? More than extensive R&D, branding,
advertising, marketing and PR initiatives, what works most today is “out
of the box” thinking. The key to exponential growth and increased
consumer goodwill is effective idea management techniques that are well
implemented. Apart from coming up with innovative product development
strategies, streamlined idea management techniques helps in establishing
a deeper audience connect that helps a brand to communicate and expand
better.

Co-creation through open innovation and crowdsourcing
is what most companies focus on in order to capitalize on the
creativity and intelligence of the worldwide audience. Multinational
food manufacturing company Kellogg’s, United States undertook a creative
initiative that helped them in a creating a new product the Cereal
Straws. This project initially commenced in Spain where nine to ten
years old children discussed their breakfast concerns and ways to
resolve them. What came up from these detailed discussions was an idea
that one should not only drink milkshakes through straws but also should
be able to eat the straw afterwards that should be crunchy and taste
good. The outcome was a brand new product called Kellogg’s Cereal Straws
that already had its target audience defined way before the product
release.

Efficient techniques for idea capture not only helps
companies attain creative inputs for new product development but also to
let their consumers know that their views and ideas count. Sometimes,
brands make use of open innovation and mass idea sharing process in
order to boost up their existing product range both for attaining
increased revenue and product awareness.


Leading noodles brand Maggi sometime backannounced an open innovation
campaign where consumers were asked to share the ways in which they have
used Maggi in their lives. What was evident from this idea sharing
campaign was that people cooked and consumed Maggi not only as noodles
but also used them in other food preparation. Other than this, when the
ideas were shared in an TV ad along with the contributor’s name people
also got to know quick easy snack ideas that was tasty and not time
consuming. Through this open innovation Maggi established a better
audience connect by making people realize that their ideas count.


In today’s fast expanding and competitive economy it is very crucial to
understand the pulse of your target and potential consumers.
Enterprises who are able to master this art are the leaders in their
segment. The best way to go ahead with this is through innovative idea
management campaigns and open innovation.

Incubation to Drive Invest Bhubaneswar’ Arindam Dutta Expert, Innovation & Incubation

Incubation is surely not an industry. Today we are looking at Innovation, Incubation and Growth. One follows the other in perfect harmony. We need this engine to Drive -Invest Bhubaneswar’.

We all know what -Incubation’ means. What is not so obvious is its application in Building Enterprise. Let us look at the present scenario here in the state of Odisha, and the resources that are available here in Bhubaneswar.

The capital of Odisha – Bhubaneswar – famous across the country for the divine Lingaraj Temple is today a planned city with excellent academic, R&D and Health care Institutions. It is conveniently connected by rail, road and air to all state capitals.

Bhubaneswar traditionally has been a national and international tourist transit point, for travel to Puri, Konark, Chilka and other historical and natural tourist spots. Historically the empire Kalinga and emperor Ashoka are known to every Indian. Odisha is endowed with natural mineral resources and fantastic bio-diversity.

With such resources in our disposal why are the educated youth shying away from Building their own Enterprises. There is certain apathy of the educated youth in not getting involved in traditional farming[1]. They would prefer jobs. As James D. Wolfensohn[2] said —.They said to me what I’ve heard in so many places : we need jobs, we need opportunity—‘ and he goes on to say in the same talk that the youth told him -Mr. President, we want you to know that we are not the future, we are the now.’

The question that stares us today right here, what can we, and should we do for the youth here today at Bhubaneswar?

Let us not get into the clich of job creation through major investments. Such investments are a continuous process and such job creations would continue and grow. But does it answer the questions posed above?

Our youth especially those that have gone through a structured higher education program are intelligent and pretty savvy about the world and markets that are evolving elsewhere. As a corollary they are pretty updated on technology. Look at the growth of mobile telephony, computers and its popularity in the youth.

The last decade and a half have brought to the fore a class of youth who are entrepreneurial. They do not hesitate in taking risks. They are not looking for safe, cushy jobs.

Unfortunately they lack two major inputs – MONEY & MENTORS. There are huge opportunities[3] in Bhubaneswar and its hinterland – Agri-biotech, hospitality, health-care, IT, Tourism and others.

Money – These start ups are not looking for hand outs. I have over the past 12 years interacted with multiple start ups. All need some one to hand hold for at least a couple of years. But they have never asked for money as loan to tide over a crisis. And start ups needlessly to say go from one crisis to another in the first few years.

These guys have a strong sense of pride. Yet like all of us when they see and read as to how people have got away with large loans from banks, they feel let down that in spite of government schemes and priority sector lending etc they are stymied. It’s frustrating.

The ones I have personally interacted with have pooled a reasonable amount of their own resources. They find it extremely difficult to convince commercial banks for funds. They are not so adapt in creating the right sounding project documents that banks desire, those that established companies produce at the drop of their hat.

They are business wise nave. Either they ask for funds that look large which they cannot justify, or are so conservative that they indicate needs that seem paltry compared to their project.

As a consequence, the concerned authorities[4] remain unconvinced. How can one surmount this problem?

Incubator – the answer lies in having an incubation facility. We shall discuss later in this article about its structure. What will such a facility provide to these knowledge entrepreneurs?

1.A physical space to kick start his operation
2.The space so given will be for a limited time for a nominal rent.
3.It ought to provide all back office (Tel, Xerox, Meeting rooms, cafeteria etc) facilities for a nominal fee.
4.A mentor. We shall deal with this subsequently.
5.A formal network with most R&D and academic institutions in the state and also in the country

The facilities mentioned are standard across the globe. What is the key to a successful Incubator?

1.A advisory board comprising of Academia, established Entrepreneurs, state government representatives, leading bank’s representatives and CEO of the Incubator.
2.This board ought to form groups to screen probable incubates.
3.A few members from the board can become Mentors
4.As a thumb rule the mentor can handle up to 3 start ups.

Mentor -who can be a mentor?

1.The person must be one who is acceptable to a young team of start ups. This is very important.[5]
2.He must ideally be a first generation entrepreneur[6]. He should be able to relate easily to their needs. Ms. Sudha Murthy[7] gave Rs.10000 as initial capital to Infosys, at a time the sum was pretty handsome. We want the mentor to help support another Infosys in Odisha.
3.He needs to be compensated for his efforts in such a company. The board needs to evolve structures towards such appointments that are transparent and acceptable to the start ups.
4.Finally, the mentor has to be a person of impeccable integrity.

In conclusion, what is it that the Incubator helps in providing to the city of Bhubaneswar and Odisha? Innovation, Entrepreneurship leads to Growth and creates Wealth. We are looking at an eco-system where every year numbers of qualified youth of the city and the state, shall start enterprises. These enterprises in turn will employ other qualified youth. These start ups shall become the engines of employment in the city and state in years to come. Since the entire initiatives will be lead by persons outside the government – by the people and for the people , the probability of long term success is high. Such initiatives will not change owing to change of political structure.

This entire article is not about -how to do business’. Business has been a part of civilization over the millennia. We are trying to focus on our youth in the Knowledge environment, where his mind is the capital that he brings to the table.

It’s a Win-Win situation. All that is needed is a Hand to hold the Toddler till he is ready to walk!!!!

[1] Punjab has given the lead in gentlemen farmers. These are educated people who have brought in scientific techniques in farming which amongst others help conserve soil, water and increase yield. [2] James D. Wolfensohn President The World Bank Group Teen Murti, New Delhi, India, November 17, 2004 [3] During my assignment at Bhubaneswar (07-08) I had come across quite a number of start ups in these areas. I have met talented scientists specially in areas of plant biotechnology who with some support would surely expand their ventures. [4] The dealing career officer, nowhere in the country (with exceptions) has a clue on such knowledge enterprises. [5] I have noticed in my various assignments in academic incubators, the institute tries to impose these people. One has to remember that these guys are not looking at a First Class degree. They are concerned about their livelihood towards which they have invested precious time and their last penny. [6] Many successful young business men who claim that the business idea was his and that he struggled to make it profitable, actually was a part of a family business. It is very common in business families to provide cash, services and support to the youngsters in the family. There is nothing wrong with the process. On the contrary, one sees some women from these families in the forefront. But my point is they are not the majority start ups we intend to support. I am not saying that the start ups from such families should not be supported. If the board decides on a case to case basis so be it. But the majority of start ups do not have these support structures available from their families. [7] Excerpts from an interview given to CNBC-TV18

This initiative by Invest Bhubaneswar is supported by SEO service provider – AuroIN LLC

Leading the Innovation of Cell Phone Technology

Do you ever ask yourself, what happened before we had cell phones? Then you think back and remember how it all started. First we had the beepers where we had to pull over and call our friends from a pay phone. Then the first cell phones were created. I remember in the 90’s I had to carry around a big fake Louis Vuitton purse so I could fit the phone inside. It was a huge phone with a long black antenna that didn’t fold in. Now we have cell phones that keep getting smaller and smaller and smarter and smarter. Our cell phones are so smart we don’t even need keypads anymore. We now have smart phones with a touch pad and touch screen panel technology that allows us to access the internet, map out directions, take photos and video, listen to music, watch movies and even update our social media websites. Its technology at its fines and here are two mobile phones that are leading the innovation of cell phone technology.

The iPhone Apple announced the iPhone in January 2007. This phone is a multi-media smart phone with a multi touch screen panel. The cell phone is one of the first to implement a virtual keypad on a touch panel screen instead of a physical keypad. It was also one of the first phones to offer visual voicemail along and iTunes capabilities. When caller ID came out I bet 90% of people started screening their phone calls. Now with visual voicemail you can screen the messages you want to listen to and even listen to them in the order you want. With iTunes capabilities your phone is also a mini iPod that you can plug into your car or strap to your arm for a run. It’s completely flexible. The only thing Apple missed on the launch of the iPhone was GPS capability. But, not for long in July 2008 Apple introduced the new 3G iPhone. The 3G iPhone was faster, smaller, cheaper and had GPS capabilities. Both phones synch easily to your computer for software updates that keep making the phone better and better. The iPhone paved the way for advanced cell phone technology.

5800 Xpress Music Nokia is getting ready to unveil the 5800 Xpress Music mobile phone by year’s end. The new device was designed to give Apple’s iPhone some competition. Along with the iPhone the 5800 will have touch screen panel technology and music capabilities. Per an article from PC World the similarities between the two phones stop there. The Nokia’s touch screen virtual keypad will also work with the touch of a fingernail or stylus unlike the iPhone which uses the touch of your finger pad. The new Nokia went after a more user-friendly software approach as well. Some of the features include a contact bar with photos of friends that you most frequently contact that you can send text messages from. And, going one step further than the iPhone, you can also add feeds to your phone that will alert you when friends update their social networking websites. The new Nokia also supports flash software another element the iPhone does not have. Other cool features include video capture, handwriting recognition and louder surround sound speakers. And the best part about the phone is the cost. The new Nokia will cost half the price of the competitive touch screen phones in the market.

We’ve come a long way from beepers and large cell phones. With the advance in technology we can purchase not only a cell phone but a smart cell phone that doubles as your PDA and iPod and it’s small enough to fit in your pocket.

About the author: Lori S.M. Hollenback is a freelance writer for Innuity. For more information about touch pad technology or touch screen panel, visit CIRQUE

Sony Ericsson mobile phones innovating innovation

In 2001, Japanese consumer giant Sony and one of major Swedish telecommunication player Ericsson decided to restart mobile manufacturing together under the brand name Sony Ericsson. The end result of combined expertise of Ericsson’s technological knowledge and Sony’s finesse in consumer electronics is now for everyone to see. Presently, Sony Ericsson is one of the fastest growing mobile vendors and world’s second most profitable mobile manufacturers.

This exceptional growth mainly attribute to the rise in the demand of high end mobile phones. Ericsson being in the thick of matters during cellular phone evolution with many innovations to its credit provided the sound technologies while Sony with its acumen in music players, camera and LCD display played its part. This union has resulted in many innovations that changed the whole dynamics of the mobile phone market.

Probably the most successful Sony Ericsson mobile phone line up is the Walkman series. In an age when mobile users were still dabbling with polyphonic or even Mp3 ringtones, Sony Ericsson came up with Walkman phones – a line up of fully evolved music mobile phone. Walkman created a rage especially among the young mobile phone users that refuse to subside even today. Taking advantage of the reputation of the Walkman brand, Sony Ericsson now are virtually ruling the music mobile scene.

In similar lines of incorporating established brand names, the camera centric K series mobile phones have included Cyber Shot phones – strong multimedia mobile phones with imaging capabilities comparable to digital cameras. Apart from multimedia phones, Sony Ericsson has made quite a name for itself in the smartphone category. Two line ups – M series and P series are dedicated for Symbian smartphones from Sony Ericsson. From basic entry level models to Blackberry enabled handsets for business and corporate – Sony Ericsson mobile phones provides one of the best price-feature ratio in the mobile phone market.

Raina Kelsey is an expert author, and writes about latest gadgets. For more information about sony ericsson mobile phones and other cheap phones please visit www.mobilespectrum.co.uk.

Apple – A Forbidden Fruit & Brandmark Innovation for Information Technology


Today the Apple Brandmark stands for innovation, unwavering quality and
cool products. It reflects usefulness, adjusted with product
magnificence. The organization has devised a workable plan to transform
the crate of wires stowed away in the study into an “absolute necessity
has” lifestyle thing. Few individuals understand that we could have had
iPod and iPhone mobile digital gadgets (iPod and iPhone) and iMac
computers (iMac) 10 years prior. Still fewer individuals acknowledge how
Apple is set to change their lives and influence their destiny.


Steve Jobs, prime supporter, chairman and CEO of Apple Inc and the
former CEO of Pixar Animation Studios as new employments in paradise, is
a peculiar, individualistic Silicon Valley ambition person, emphasizing
the essentials of configuration while understanding the essential part
style play in public charm. Steve Jobs himself might be seen as a huge
part of Apple’s branding triumph. Steve Jobs is Apple. A few brands use
superstars – Apple utilized Steve. His work in driving send the
development of products that are both utilitarian and rich, has earned
him a given taking after.

As Apple endeavors to meet its most
recent goal of offering 65 million units of its freshest leader item by
the finish of present year (as a purpose of examination, of course, a
year ago Apple sold 50 million units of its favorite iPod) everybody and
their mother appears to be creating their own list of things to get of
the characteristics they’d get a kick out of the chance to see in
cutting edge iPhone’s.

In 1970s, Steve Jobs and Steve Wozniak
made the Apple Macintosh, ordinarily abbreviated to Apple Mac, the first
economically fruitful PC to characteristic a mouse and a graphical user
interface (GUI, affirmed gooey) in place of a command line interface.


Today, Apple computers are distinguished for their creative, simple
to-work GUI and dependability, which incorporates resistance to viruses.
This is because of a littler user base, which compares to a more
diminutive target. Moreover, in the hacker’s code of morals, Microsoft
is seen as the baddies, and Linux and Apple as the goodies, bringing
about fewer viruses being focused at Apple’s operating system.


The Apple Brandmark that stands for cool innovation and reliability,
where the iPhone and the iPad have extraordinary applications that
individuals are utilizing on a regular foundation. Each component of
website configuration might be up and coming and improved well. The
database development might as well dependably be kept as advanced as
could be expected under the circumstances. A decently outlined and
organized website is an immense part of brand, and one that will be
judged consistently.

Bound to help Apple achieve that record
number of iPhone sales is the arranged orderly arrival of iPhone’s into
numerous worldwide markets, for example the UK, Germany, Austria,
Ireland, Canada, Mexico, Italy, Japan, Australia market for iPhone
Development, Spain, and – the greatest bit of the pie of all – China.